At Pointed, we write irresistibly relevant content that makes complex topics fun to read.Our clients are disruptive brands who want to grow their audience, expand their influence and hit massive revenue targets—without putting additional strain on their team. To help them do that, we provide a super smart blog strategy that combines the best of customer-led messaging, collaborative content and white hat SEO to increase both the quantity and quality of organic traffic and leads.Call us corny, but we believe in a world where every kind of buyer has the information they need to make the best possible choice about the products and services they use. A world where the bottlenecks (read: bullshit) plaguing traditional business and marketing models are replaced by consumer-driven solutions that help more people live their best lives.Ready to kill the fluff and build a real connection between brands and customers?Let's connect!

Falling asleep in Dubai and waking up in Brisbane was just another day on the job as Production Manager EMEA & APAC for marcus evans Summits.Running a portfolio of flagship conferences for the world's business elite is NOT for the faint of heart (or travel weary!). The pace was fast, the deadlines merciless and the demands huge — I LOVED every second of it.From pharma R&D VPs using health tech to get high-value medicines to market, to pension fund CIOs rethinking investment fundamentals in the wake of financial meltdown — I was a close and personal ally to those fighting the good fight for better business strategy.I spent most of my time in the life science, institutional investing and property development industries, but my scope was truly vast, covering; hospitality, broadcast media, IP law, and so much more. Responsible for all event content, I conducted INSANE amounts of market research (over 1,000 exec level interviews!), recruited the best and brightest business influencers, and built relationships with household names such as Bill Clinton, Alan Greenspan, and Tony Blair (to name a few!) from nothing but a cold email.I led hundreds of sales briefings for hard-hitting sales teams across the globe, using my buy-side insight to encourage meaningful interactions on both sides of the table and boost sponsorship sales well into the high six and seven digits.As team manager, I played right hand to the GM Production, leading a team of ten event content producers in our lead offices in Nicosia and KL.Looking back, I still can't believe what an amazing opportunity this was, or all the truly incredible people I met.