Nicknames include "Siri", "Alexa", and "Marketing Assasin". Known for a holistic marketing approach with thoughtful design from concept to creation for marketing results that yield an ideal customer type for best case sales conversions for project/product demographic. Nearly 20 years of real estate and marketing experience, with an emphasis in creative direction, branding style and voice, and extreme attention to detail across physical and digital real estate. At Pratt Home Builders, Chattanooga's Leading Home Builder, I oversee the residential brand marketing and various physical and digital customer experience touchpoints. I also oversee creative ideation for all multifamily project concepts brand identity from naming the project and street names to proposing correlating interiors and exteriors based on market research for best outcomes with investors.