• Responsible for information and public relations on behalf of the Baton Rouge Zoo.• Implement policies, procedures, strategies, and techniques of community relations and internal and external communications.• Develop and maintain a budget and complete reports, such as financial, payroll, and activity reports according to established BREC financial procedures.• Responsible for the creation and implementation of marketing plans.• Responsible for monitoring, tracking, and measuring marketing efforts, including identifying ROI for programs, tracking metrics actual vs. target, and measuring program performance monthly• Recruits, trains, and refers interns and maintains relationships with local universities and communications schools.• Assists in writing, editing, and reviewing stories, press releases, and other information pertinent to BREC and/or its facilities.• Prepares a section of the budget, reviews and monitors the revenues and expenditures, and tracks payments.• Oversees trade show image development and assists in trade show participation efforts.• Provides public relations, communications advice, and consultations to BREC staff.• Encourages promotional efforts, edits employee or volunteer written articles, and coordinates publications.• Attends meetings of the BREC Commission, Community, Advisory Committees, and professional conferences as a department representative.• Assists with Special Events as needed.

Lead Generation, Media Appearance Strategy & Execution, Sales Execution

• Works in conjunction with Medicaid subject matter experts to thoughtfully curate and disseminate various communication materials for internal and external audiences alike• Lead contact responsible for the drafting and editing of written and digital content for Medicaid programs including but not limited to high-level project briefs, meeting materials and presentations, external and internal publications, public relations materials, agency talking points and handouts, and informational resources for agency overseers• Works with Medicaid Executive Management officials to develop agency communication strategies along with comprehensive communications plans and assists in the facilitation of such plans• Fosters relationships with advocates and key persons within the agency as well as those a part of relevant outside agencies• Assists in communication of strategies and key messages about prominent Medicaid projects that senior leadership must relay to state executives• Works as a leader and champion for editorial quality of agency communications and state communication plans

• Design and implement communication/marketing campaigns involving regional health priorities• Create and edit content for regional marketing collateral (digital marketing, newsletters, advertising, event promotion)• Create in-house graphic design of all regional products/materials• Script/direct/produce any video and audio of all regional promotion/advertisement materials• Create & deliver regional press releases and routine informational material through various media to inform the public about programs and services• Inform executive and administrative staff about progress of regional media/communication activities• Assist in developing and implementing vaccine-related communications programs for the regional OPH office.

• Created & edited content for regular marketing collateral (digital marketing, newsletters, website, social media, blog, advertising, auction event promotion)• Maintained social media• Managed and produced content for Henderson Auction's blog• Created and delivered press releases• Researched marketing trends and create marketing campaigns including Google Ads and retargeting, geofencing, mapping & more• Produced/printed signage design and banners• Designed in-house graphics for all Henderson Auction products/materials• Produced, voiced, and wrote copy of voiced-marketing materials including Henderson Auction's podcast

• Capitalize on industry and marketplace trends to strategize solutions and enhance business operations.• Deploy well-coordinated campaigns, events and public relations strategies to generate leads & boost long-term profitability.• Approach potential clients by using direct marketing techniques, including mailings and phone contacts.• Determine financial needs by assessing existing coverage and working with the agent to align new products and services with long-term goals.

• Conceptualized, pitched, assigned and monitored stories from origination to publication.• Planned for coverage of large events by assigning reporters and photographers.• Monitored breaking news for information on incidents, events and topics of interest to quickly assign coverage to staff.• Interviewed sources and developed relationships with informants to obtain vital information for stories.• Sought out stories by pursuing other news organizations information periodically and either assigned or wrote stories according to strict timelines.• Proofread, edited, and evaluated final copy to verify content aligned with established guidelines.• Wrote informative, entertaining, and interesting stories for the web to offer a gamut of coverage to Baton Rouge-area audiences.• Improved audience engagement with proactive strategies across different forms of media.

• Amplified the success of programming by making proactive adjustments to operations.• Orchestrated smooth and efficient program development by collaborating cross-functionally across departments.• Interacted with customers and clients to identify business needs and requirements.• Improved station revenue by implementing successful events and promotions that penetrated areas of new listening and maintained listener loyalty.• Developed and organized routine and special programming by factoring in slot timing, demographics and other important parameters.• Served as spokesperson and representative for station at assigned station events and other community forums.• Hosted afternoons five days per week and reached over 200,000 listeners, winning outstanding ratings and loyal sponsor base.• Communicated with label representatives to obtain new music & create promotions that benefits both parties.

• Assisted program manager with maintaining programming and scheduling.• Communicated with distributors and label representatives to obtain new music.• Developed and organized routine & programming by maintaining air shifts, day-to-day schedules and music scheduling.• Addressed and resolved technical and operational concerns by working with program director.• Served as spokesperson and representative for station at assigned station events and other community forums.• Developed personality to maintain dynamism during shows and increase listenership by obtaining the number one show in my timeslot.

I was responsible for commercial production, promotions, live remotes, live radio shifts, voicetracking, music rotations & scheduling, station imaging organization, production of public service announcements, morning show fill-in, assisting the program director and assistant program director.

• Troubleshooted issues with websites and fixed scripting and use issues.• Worked with news director and creative design managers to create a dynamic website.• Diversified storytelling techniques to match different content and keep audiences engaged.• Disseminated news content through social media for better engagement with audiences and faster reporting.• Followed local events closely to immediately break critical stories such as 'The Grand Theatre' and ' the 2016 Flood' tragedy.• Reviewed and edited colleagues' scripts for improved flow and voice.• Prepared written and digital content for broadcast, website and social media platforms.