Brittany Laffer Email & Phone Number

Greater Detroit Area

Greater Detroit Area

• Serve as primary PR client contact for Chrysler Group brands including: Jeep, Ram, Dodge, FIAT, Chrysler and Chrysler Commercial Vehicles• Implemented processes and executed strategic publicity initiatives to increase PR and influencer impressions for social media campaigns by 774% over previous year• Supervise the performance and professional development of the Ignite Communications team• Develop and implement strategic digital PR programs, social media influencer outreach programs, and immersive brand events to build brand advocacy and distribute key product messaging• Provide strategic PR counsel for crisis situations on social media platforms• Compile weekly PR and influencer metrics reports to showcase ROI and efficiency• Disseminate client and internal content across brands and across discipline teams• Conduct media outreach to support internal agency marketing efforts

Greater Chicago Area

• Served as primary client contact for clients such as PEAK Automotive Products, ConAgra Foods and Newell Rubbermaid (Sharpie) •Managed day-to-day account business, project logistics and team deliverables• Developed and edited a host of materials, including press releases, pitches, fact sheets, media alerts, key message documents, Q&As and client correspondence• Secured quality media placements at numerous national and local broadcasts, print, and online outlets• Developed and delivered key insights, learnings and reporting metrics to demonstrate measured success for programs and activations• Executed media and/or consumer events• Managed client budgets and billing; experienced in forecasting and profitability• Created content, implemented strategy and managed social media accounts• Provided creative counsel for clients, inspired colleagues and shared a passion for creative and strategic planning as an active member of Ketchum’s Global Creative Network• Managed and mentored interns as an intern supervisor and member of the Midwest intern team• Participated in new business initiatives including networking events, prospective client brainstorming and research and as a pitch team member

Chicago

• Executed station promotions throughout the Chicagoland area including sales promotions, concerts, festivals, and movie premieres• Assisted in planning and management of all station promotions• Served as a communication liaison between the listeners and promotions and sales managers as well as on-air staff• Managed productivity and professionalism of interns at promotional events