As a manager at SHEEX, I led a cross-functional team on a variety of projects from formulating our online to offline retail store strategy and developing brand guidelines to revamping digital marketing and lead generation strategy.

As an intern for Arjowiggins Creative Papers I was responsible for social media management, analysis/brand strategy, campaign launches and special events. It was an exciting and fast-paced experience in which I sharpened my marketing skills across the board.

As a Marketing Assistant, I was primarily responsible for optimizing marketing tools. I revamped our survey process leading to a 40% increase in participation, found cost savings in current camp counselor recruitment process and helped develop promotional materials which lead to a 10% increase in awareness in our summer camp program.

Launched social media presence and developed digital strategy for this B2B brand. Also responsible for designing marketing materials and conducting market research.