Marketing Manager
Cocowalk- 3015 Grand Avenue Miami Fl, 33133
As the Marketing Manager for CocoWalk in Coconut Grove, I am responsible for creating and executing quarterly marketing plans under the supervision of the Marketing Director. Marketing plans involve event activations, campaign creation and management, tenant promotion, media coverage, and community events. In this role, I uphold the branding for more than twenty tenants while cultivating and supporting the brand identity of CocoWalk. I am responsible for daily tasks such as tenant communication, website management, creating content for email marketing programs, analyzing marketing data, supervising the social media team's content creation, managing advertisements, collaborating with the public relations agency, and maintaining the budget. The marketing team created a new brand identity for CocoWalk during the redevelopment phase. I was responsible for tasks such as creating an RFP and hiring an agency to develop the modern website, a brand guide for logo, tone, and image use, developing temporary way-finding guides, creating a new database with new branding, condensing the database, and improving database capture through targeted campaigns that best fit the customer profile of the new center.
