• Write and publish weekly articles and company-wide system messaging using newsroom writing techniques• Create and implement a tailor made communications and media tracking process to monitor performance of internal and external media stories using sophisticated media tools yielding a 136% increase in engagement• Spearhead the development and communication of the Texas Health e-store resulting in a 60% cost savings on promotional product spend • Responsible for collecting data… Show more • Write and publish weekly articles and company-wide system messaging using newsroom writing techniques• Create and implement a tailor made communications and media tracking process to monitor performance of internal and external media stories using sophisticated media tools yielding a 136% increase in engagement• Spearhead the development and communication of the Texas Health e-store resulting in a 60% cost savings on promotional product spend • Responsible for collecting data, editing content and managing creative direction for the Brand Experience Quarterly Report• Developed media strategy, news and social media strategy for major system initiatives such as BCBS contract negotiations• On air personality, writer and producer for video news team Show less

❖ Wrote and managed copy and creative direction for internal branding collateral including video training scripts and PDF’s, original blog articles, website rebrand, and daily social media content.❖ Responsible for maintaining international client brand standards through hiring and managing a team of third party translators working in Spanish, German, Korean, and French.❖ Led content workflow and directed brand voice for social media, email, newsletter and webinar productions for direct… Show more ❖ Wrote and managed copy and creative direction for internal branding collateral including video training scripts and PDF’s, original blog articles, website rebrand, and daily social media content.❖ Responsible for maintaining international client brand standards through hiring and managing a team of third party translators working in Spanish, German, Korean, and French.❖ Led content workflow and directed brand voice for social media, email, newsletter and webinar productions for direct selling clientele in the beauty, health & wellness, fashion, and wine industry.❖ Managed the creation and development of an online multi-lingual learning platform intended to empower independent business owners to effectively use social media marketing to engage consumers. Show less

• Responsible for key stakeholder engagement and celebrity client accounts with high security profiles• Manage a team of 8 employees to execute inter-departmental communications and support hotel sales team

• Managed special events, developing leads and targeted public relations initiatives through networking functions and face-to-face marketing campaigns• Oversee creative execution and copy writing of marketing and media deliverables including service line brochures, web design, video scripts, video clips and coordination with the media• Designed monthly e-news communications, managed all social media channels and increased SEO through strategic messaging and key word search… Show more • Managed special events, developing leads and targeted public relations initiatives through networking functions and face-to-face marketing campaigns• Oversee creative execution and copy writing of marketing and media deliverables including service line brochures, web design, video scripts, video clips and coordination with the media• Designed monthly e-news communications, managed all social media channels and increased SEO through strategic messaging and key word search integration Show less

- Facilitated every facet of the promotion and sales of the hotel’s products and services, including systems operation management, design and execution of hotel collateral, inventory management, B2B promotions and partnerships and maintaining constant awareness of VIP client relations-Managed local and international agency accounts-Organized, planned and coordinated excursions and customer iteneraries -Rate negotiations on a B2B and B2C level-Acted as on call HR Director: Staff… Show more - Facilitated every facet of the promotion and sales of the hotel’s products and services, including systems operation management, design and execution of hotel collateral, inventory management, B2B promotions and partnerships and maintaining constant awareness of VIP client relations-Managed local and international agency accounts-Organized, planned and coordinated excursions and customer iteneraries -Rate negotiations on a B2B and B2C level-Acted as on call HR Director: Staff training, recruitment, accounts payable, and inter-department communications-Corporate Events Consultant: Introduced the concept of hosting corporate events on site at The Aubrey in order to attract a more exclusive socioeconomic bracket of clientele Show less

• Assist in the coordination and launch of the PAZ Corp rebranding campaign through social media content strategy• Support external media team in coordinating the promotion of partnered community outreach programs to create stronger awareness and brand recognition through local art competitions• Responsible for aggregating marketing and advertising research to support launch campaigns

-Oversee all creative execution of marketing deliverables including brochures, company cards, collaborative web design, and monthly newsletter. -Mantained social media output through multiple web portals, and executed new strategies in SEO through all existing channels -Directed coodination with staff at office suites and company promotions events held location at the Ranger's Stadium in Arlington, TX