Brittany Berger Email & Phone Number

Working brighter is a more inclusive, accessible version of the "work smarter" productivity tips you're used to.Work Brighter is a digital product and media company that specializes in practical productivity advice for the disabled, chronically ill, neurodivergent, and mentally ill professionals that traditional productivity resources forget about. And following those tips only lead us to burn out faster.With our planning and project management tools, mindset courses, and supportive community, I help forgotten pros like myself how to better balance work, rest, and play to burn out less and live brighter.

When I first fell into content marketing in 2011, all the best practices were about doing the MOST: Publishing content as frequently as possible. Making content as long as possible. Creating as many lead magnets as possible.I followed those best practices, but after too many bouts of burnout, I started questioning things...Eventually I created a system that let me and the companies I worked with opt-out of the "more more more" mindset of content marketing and get more customers from less content.The Content Remix Method is a 5-phase process of reviewing, refreshing, and remixing your content so you don't have to create as much of it. You can get started with it for your own company and content strategy by taking one of my do-it-yourself courses or by hiring me to consult on your content strategy, create remix-worthy content, or remixing and repurposing your past content.Past clients include: CoSchedule, monday.com, Smarp, Flywheel, Shutterstock, ShareThis, CourseCraft, Conductor, ClearVoice

Paris, Fr

- Managed inbound marketing, content, and PR strategy for all products and tools.- Served as managing editor of the Mention blog: ensured it aligned to overall business goals and marketing strategy, organized contributor program and managed all guest bloggers, oversaw editorial calendar, edited, optimized, and promoted all content to grow a targeted audience.- Wrote and optimized web, landing page, and email copy for marketing and sales initiatives- Wrote UX copy for Mention's desktop and mobile apps- Led PR program, coordinating joint venture projects like Mention Academy (a free ecourse with contributions from companies like Buffer, CoSchedule, and Instapage), webinars with companies such as Kissmetrics and BuzzStream, and speaking at the Digital Olympus digital marketing summit.- Built out inbound marketing funnels in HubSpot for each of our most important buyer personas. We first launched a resource library of marketing and social media ebooks and PDFs to generate leads from our blog and other inbound efforts, then developed lead nurturing sequences to qualify them for the sales team.- General wordnerdery (proofreading, frequently answering questions like "does this sound funny?", "can you make this read less stupid?", etc.)

Manage all aspects of eZanga's content marketing strategy and assist with other activities of the marketing and public relations departments, including:- Manage and serve as the main point of contact for all content marketing interns- Managing editor of the company blog, overseeing the editorial calendar to ensure it achieves the company's content marketing goals and aligns with other public relations and marketing campaigns- Speak and write on behalf of eZanga as a subject matter authority- Manage the contributor program for the eZanga blog, building a list of guest bloggers, working them into the editorial calendar, then editing, formatting, and promoting their content- Create all email and marketing automation content in Vocus Marketing Suite, A/B test to determine best practices and adjust the marketing strategy where appropriate- Use email marketing workflows to engage new contacts as well as current customers and leads- Champion the company's long-form content strategy by researching, writing, and promoting content for eBooks, whitepapers, and case studies- Create all content for social media channels, including Facebook, Twitter, LinkedIn, and Google+- Set up social listening programs to monitor mentions of eZanga across the social web and responding where applicable- Measuring and analyzing data on eZanga's social marketing channels and adjusting the company's social media strategy as needed- Writing and/or editing content for the eZanga website and related company properties- Collecting and analyzing data from the eZanga website using Google Analytics and making recommendations in order to improve KPIs- Assist in internal community bridging related to eZanga operations, ensuring that marketing goals touch each point in the company's infrastructure- Perform other duties as needed

- Managing editor of the company blog, managing guest bloggers and editorial interns andcontributing 2-3 posts per week-­ Authored over 300 blog posts about different online marketing trends, advice, and news, topics ranging from social media, to content marketing, email marketing, and business blogging- Created a strategic content marketing strategy that included SEO strategies, promotion, and syndication to develop new audiences- Increased traffic to the company blog from organic search and social media sites by 900%-­ Developed a social strategy to increase community engagement and brand recognition‐ Increased social media engagement on Facebook, Twitter, and LinkedIn by over 500% within six months-­ Managed all content marketing interns- Create, A/B test, and send all email marketing collateral to existing customers and leads as well as new contacts through MailChimp and Vocus Marketing Suite-­ Wrote and distributed press releases using Vocus and PRWeb- Pitch industry and community media to secure coverage for eZanga, including getting our CEO into an exclusive speed-round press briefing at the ad:tech digital marketing conference

- Wrote blog content focused on news and current events as they related to social media and technology- Used social media to promote blog plots and bring organic traffic to the eZanga website

Us

- Create content for Girls' Life Magazine's website, specializing in Entertainment and Lifestyle-­ Moderated the community on GirlsLife.com, including editing and posting user-submitted content on user profiles, article comments, and message boards-­ Wrote press releases, website content, and promotional materials

Bachelor Of Arts (B.A.), Mass Communication, Interactive Media, Journalism, English

Education record