I led B2B marketing strategy development and execution, supporting sales team and managing a team of two.Designed awareness and lead generation activities including scraping, content marketing, and events. Improved B2B marketing operations efficiency by cleaning database, refining lead qualification criteria, and creating new Salesforce funnel dashboards.Oversaw sales enablement materials, landing pages, webinars, customer surveys, and partnership marketing activities.

I managed all Indiegogo partnerships, including: structuring and negotiating contracts, developing strong relationships, creating and implementing unique partner strategies, and collaborating cross-functionally to meet partnership goals.I expanded my role and took on new B2B marketing initiatives including sales enablement strategy, paid ads, email marketing, events, and PR.

As the Partnership Marketing Manager at Indiegogo, I managed our large enterprise partnership relationships as well as our Experts Directory of over 20 companies. Through large paid media campaigns, in-person and online events, targeted email campaigns, and co-branded educational content, it is my job to connect entrepreneurs to the resources offered by Indiegogo's partners. From strategic campaign development to ROI reporting, I manage all partnership marketing campaigns from start to finish.

As Associate Marketing Manager on the Partnerships Marketing team, I worked with our partners to connect entrepreneurs to the resources that they need to succeed. Channels included: email marketing, social media, events, & content marketing.I worked with agencies, freelancers, and in-house creative teams to develop fresh content for email, social, and the website. Used Google Analytics to track leads and analyze data to optimize our outreach. I planned and executed events such as a 100 person networking happy hour and an all-day workshop for entrepreneurs, generating leads and awareness for our partnerships. I developed relationships with our partners, and create in-depth quarterly reports to clearly communicate our KPIs and objectives.

As Brand Marketing Specialist at Naf Naf, I took the lead on many marketing initiatives. From launching a loyalty app to opening 27 new locations, I helped Naf Naf significantly expand their reach and engage with customers.Major Projects:-Loyalty Mobile AppI managed the development and launch of our loyalty mobile app, and assisted with the ongoing needs of the loyalty program. Included app development, design, testing, reporting, copywriting, and creating email marketing campaigns.-Online OrderingI led the development and rollout of Naf Naf's online ordering system on the Olo platform, working with a cross-functional team to ensure company-wide success.-Brand Identity UpdateI assisted with a complete brand identity and strategy overhaul. I was involved in the new logo and identity decision-making process, and the execution of the new brand identity in stores and online.-New Store Opening MarketingI organized all pre-opening and Grand Opening Celebration marketing needs (16 store openings). -Brand Promotions and Limited Time OffersFrom ideation to summary analysis, I worked with designers, operators, and IT managers to execute all of our brand promotions and coupons flawlessly.-Marketing Reporting & Data AnalysisI was responsible for weekly reporting on promotions and the loyalty program. I provided quick snapshot analysis of our campaign KPIs and ROI, as well as in-depth summary data and commentary. Other Responsibilities:-Market and Competitive Research-Social Media (Content Creation, Facebook Ads Manager, Yelp, Google, Reporting)-Photoshoot Coordination-Event Planning-Budget Tracking and Reporting-Cross-functional Coordination with Operations, Finance, and IT departments-Field Marketing-Customer Care and Community Management

I was able to play an integral role in the growth of Naf Naf's Accounting and Finance team; when I started it was just the CFO and myself. Early on we converted our accounting system, and I mapped our chart of accounts from Quickbooks to Great Plains. I assisted in reducing the length of the close calendar significantly, and improved the accounts payable and employee reimbursement systems.In addition to my accounting duties, I also contributed significantly to setting up a new company-wide online ordering platform through Olo. This included project management, menu database configuration, web design, and collaborating with Training, Operations, IT, and Marketing departments. In this role I used: Aloha Enterprise, Aloha Configuration Center, Olo, Quickbooks, Great Plains Accounting Software, Advanced Bank Reconciliation, Management Reporter, Infinia Integrator, and Fidesic.

I did balance sheet reconciliations, journal entries, SOX controls, and SG&A analysis on a monthly basis. My daily duties included applying customer payments, reconciling daily cash activity, supervising the accounts payable process, resolving customer payment discrepancies and refund requests, and answering internal accounting questions. I was also in charge of updating and organizing the SOX policies and procedures. I worked with our banks, customers, vendors, and internal departments to solve problems and make our processes more efficient. In this position I used a lot of Excel, PeopleSoft, and our in-house billing software.

Audited and organized budgets in Excel and QuickBooks.Prepared and copied documents for external Auditor. Updated individual donor profiles on Raiser’s Edge software. Took minutes and assisted at the Board of Directors Meeting. Provided day-to-day administrative assistance to COO/CFO and office manager.

Wrote and designed a comprehensive “Getting Started Guide” for new members, synthesizing complex protocols into an accessible, high-level document. Developed and presented an organization-wide “Sustainability Plan” to staff, which was used as the framework for their Corporate Social Responsibility platform.Calculated scope 3 green house gas emissions of the organization, including conducting an employee commuting survey and calculating business travel emissions. Performed data transfer and quality assurance control for new computer system.