Brittany Caldwell Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Culver City, Ca, Us

Culver City, Ca, Us

• Lead visual direction and execution on 10 new store openings• Conceptualize unique, yet functional visual merchandising packages with each new store concept to aid in optimum displays and oversee production and distribution• Increase capacity on all NSO’s by addressing all opportunities seen fit to the Head of Store Development• Collaborate with senior management to create, develop, set and execute VM standards and brand direction• Drive the implementation of all visual merchandising collateral and in-store marketing inclusive of propping, mannequins, lightboxes, signage, and plants/flowers through collaboration with the Creative Services team and ensuring the brand’s story is conveyed through the lens of the customer • Work directly with Merchandising and Buying team to identify trends in-store and lead biweekly floor sets• Ensure stores are appropriately stocked in product that registers brand wide messaging for each season in order to create compelling visuals by partnering with the buying team and allocator• Effectively and efficiently react to business and see immediate positive results in sell through• Partner with International and Wholesale on a total of 4 shop in shops• Pitch compelling window installation ideas and facilitate implementation, prioritizing both quality and cost • Implemented installations in the Soho Flagship store which generated 2 of the highest profitable months LTD • Ability to complete execution of a window install in 3 weeks’ time (from concept to completion) • Garner a list of (30+) quality vendors for all instore displays and continue to foster future relationships • Launch an innovative product knowledge program which reviews monthly company-wide messages, product attributes and design details along with styling and selling techniques through distribution of decks and videos

Vernon, Ca, Us

• Created floor plan concepts and color stories for all department stores to execute on a monthly basis• Reacted quickly to shopping behaviors to maximize sales depending on the location and demographic• Provided weekly recaps of best sellers, opportunities, and fit issues to merchandising team• Partnered with planning team to work on stock fulfillment and opportunity• Presented seasonal product knowledge seminars to educate associates inclusive of selling and styling techniques• Implemented new nation-wide specialist program that filled 20% of the open positions with quality associates in 3 months • Build and foster strong relationships with all specialists and managers

Vernon, Ca, Us

• Implemented new visual merchandising strategy• Used strong analytical skills to compile weekly and monthly selling recaps, identifying seasonal best/worst sellers• Researched, compiled and presented trend recaps to design• Partnered with design and all account executives on exclusive packages based on trends and historical selling • Managed cost log and work with production to achieve competitive targets • Tracked loss revenue due to all production and fit issues• Participated in quarterly line reviews• Assembled line plans and ensure sku/style count assortment is attained• Assisted styling during look book shoots• Managed linesheets to ensure all style information was accurate

Vernon, Ca, Us

• Maximized sales through optimally placing, sizing and merchandising product• Generated reports of best sellers and compiling a weekly assessment for corporate• Analyzed data to distinguish trends, potential risks and opportunities• Ensured high profiled displays generate 15-20% of business weekly• Aligned merchandise strategies with customer buying behaviors and reacting effectively and efficiently• Managed biweekly floorsets and window changes• Educated staff on product knowledge, brand image, and merchandising standards• Planned and supported development of team while setting measurable goals• Allocated responsibilities in order to maximize effectiveness of selling • Assisted with two store openings focusing on staff development in operations, visuals, and standard

Santa Monica, Ca, Us

• Supported fashion editors and assistants on set for photo shoots• Responsible for the organization of clothing and accessory samples in and out of fashion closet• Produced content for C Social Front• Completed transcripts and mailings

Anaheim, Ca, Us

• Worked with Visual Merchandising Manager, visual team and merchants on all floorsets to ensure clear merchandising and visual impact for each presentation to meet objectives and achieve brand consistency for all store formats• Collaborated on seasonal floorset strategies. Work with cross-functional teams on concepts, communication and timing• Participated in stores during key floor set updates• Supported Visual Managers on all visual projects including concepting fixtures, and new merchandising strategies

Beaverton, Or, Us

• Assisted brand manager on all demand creation elements including product merchandising, marketing events and social media• Planned a Facebook strategy which recruited 800+ fans in the first 3 months• Merchandised and plan two store openings of Nike’s concept store Salvation• Collaborated with cross-functional partners to build sales and maintain effective brand image• Identified opportunities to increase sales in store and communicate to corporate team and store management• Educate sales teams on brand standards and the execution of visual merchandising initiatives

New York, Ny, Us

• Followed all directives and corporate guidelines set forth by the Visual Manager and Corporate Visual Team• Executed all aspects of promotional and sale set-up including presentation, lettering, and signage on the sales floor• Developed and maintained knowledge of cutting-edge fashion and understand fashion trends and how they pertain to merchandising the floor• Shared knowledge and educate associates on merchandise standards