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Transformative marketing leader with a proven track record of leading high-performing teams and executing successful full-funnel, omni-channel campaigns. Extensive experience in SaaS, B2B, and B2C marketing, with a passion for developing strategies that translate into measurable revenue growth. Known for strategic collaboration with sales leadership to drive campaign performance, optimize marketing funnels, and achieve business objectives.High Impact Results:Privy➠Improved conversion rate to 54%, forecast to generate $7.6M in annual contract revenue. ➠Penetrated new enterprise vertical, creating a $5.4M sales pipeline. ➠Launched website, growing unique monthly site traffic from 8K to 93K+ while doubling engagement. ➠Reduced customer churn by 28% and improved NPS from 20 to 77 by refining communication strategy based on customer insights. MG Properties➠Rebranded company, securing features in 100+ Tier 1 publications, including Forbes and multiple Top 50 lists. Medifast➠Supervised team that relaunched e-commerce website, triggering $9.9M increase in sales. Core Competencies:• Strategic Planning • Product Marketing • Data-Driven Optimization• Brand Development • Campaign Management • Public Relations• Marketing Strategy • Lead Generation • Budget Management• Customer Acquisition • Online, e-commerce • Team Building & Leadership
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Marketing DirectorLineage.FinanceSan Diego, Ca, Us
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Head Of Marketing And Customer ExperiencePrivy ProSan Diego, Ca, Us -
Director Of MarketingPrivy Mar 2023 - PresentDenver, Co, Us➠Vital member of leadership team, managing the sales and marketing budget, allocating resources to high-ROI initiatives prioritizing product growth, brand recognition, and revenue generation.➠Create brand identity system, increasing customer trust, engagement, and retention, while boosting MRR.➠Design and implement omni-channel marketing campaigns that drive lead generation, customer acquisition, and revenue growth. Leverage data-driven insights to analyze and refine the marketing funnel, resulting in optimized campaigns and feature releases.➠Activate product marketing efforts, defining naming conventions and shaping brand decisions aligned with company goals, resulting in cohesive and impactful product launches. ➠Launch DTC sales demos and nurturing strategies, capturing 1287 SQLs in one month and converting at 50%, contributing directly to revenue targets. ➠Launched website, growing unique monthly site traffic from 8K to 93K+ while doubling engagement. Created enhanced UX to drive higher conversions, improve SEO, and build domain authority. Crafted 26 SEO-rich blog articles, prelaunch, that bolstered search rankings and attracted 28K qualified leads in the first 3 weeks.
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Director Of MarketingMg Properties Jun 2020 - Feb 2023San Diego, Ca, Us➠Recruited to build and lead marketing department, scaling it to six people and managing a $7.8M budget.➠Established policies, SOPs, and data-driven processes to enhance operational efficiency.➠Managed all marketing efforts, including demand generation, PR, brand, and customer lifecycle/retention.➠Rebranded the company, significantly increasing media exposure, optimizing customer engagement, and reducing marketing spend by 58% through process improvements.➠Aligned marketing efforts with business objectives, collaborating with cross-functional teams to deliver more impactful campaigns.➠Utilized data analysis to reduce average CAC by $174 and improved conversion rates by 9%.➠Marketing efforts increased YoY investor and customer inquiries by 41%, web traffic by 78%, and LinkedIn engagement by 99%. -
Marketing ManagerFairfield Residential Mar 2019 - Jun 2020San Diego, California, Us➠Managed a $22M budget to deliver marketing initiatives that exceeded sales goals by at least 10% despite market challenges posed by the COVID-19 pandemic.➠Oversaw all aspects of creative production, including photoshoots, design, copywriting, and ad content.➠Produced customer-centric marketing playbooks and integrated digital advertising strategies.➠Created customer journey strategies that improved SQL volume by 29% and lead conversions by 17%. -
Strategic Marketing Director And FounderBrittany Carcova Design & Consulting Sep 2017 - Mar 2019➠Led the design and execution of data-driven, multi-channel marketing campaigns to target unique customer segments, fostering increased brand awareness, user engagement, and lead generation.➠Spearheaded integrated campaigns across social, digital, video, and content platforms.➠Key clients included: Skateboarder Magazine, Harvard University, NYC Department of Education, Puffin Books, Urban Land Institute (ULI), and Westmont Construction, Inc.
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Director Of Growth MarketingMedifast, Inc Aug 2014 - Aug 2017Baltimore, Maryland, Us➠Managed $4.7M budget, orchestrating brand awareness campaigns across 16 diverse North American markets.➠Developed sales enablement tools and strategies that boosted campaign effectiveness, driving a 25% month-over-month increase in online sales and leading to the highest-earning quarter in 2 years.➠Worked closely with internal teams to align marketing strategies: introduced KPIs, crafted annual marketing plans, revenue forecasts, and budgets, and oversaw retail location launches.➠Leveraged referral marketing and SEO to increase online sales conversions by 32%.➠Negotiated digital and broadcast advertising contracts.➠Cultivated over 10 national brand partnerships with nonprofit organizations and Fortune 500 companies, managing a pipeline of business development opportunities.➠Supervised team that relaunched e-commerce website, triggering $9.9M increase in sales. Integrated OPTAVIA, a subsidiary focused on online weight loss community, with a revamped site and social strategy. Bolstered YoY leads by 17% and social engagement by 32%, enhancing user experience and competitiveness. -
Director Of Creative ContentThe Berman Group Nov 2013 - Aug 2014New York, New York, Us➠Worked with early-stage startups and tech-forward clients to conceive go-to-market strategies, elevate brand presence, refine digital positioning, and drive growth through tailored marketing solutions.➠Led existing client digital adoption initiatives, including website development, app creation, and omni-channel marketing campaigns, transitioning over 80% of clients to ROI-driven tech strategies that increased engagement and scalability.➠Key clients: BASF, JPMorgan, NYU ACRE Incubator, Equinox Group’s SoulCycle, and Zola. -
Special Projects ManagerThe Berman Group Jun 2012 - Nov 2013New York, New York, Us➠Facilitated media and press exclusives to ensure the visibility and growth necessary within the tech industry. Consistently secured client interviews in publications and on websites like Wired and CNET.➠Supervised the creative team in the development of websites, application software, webinars, advertisements, collateral, and email campaigns.
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Marketing ManagerQuinn Mccabe Llp Aug 2009 - Jun 2012New York, New York, Us➠Grew the client base 13% YoY and curated strategic opportunities, including association events, workshops, meetings, and fundraisers needed to foster additional growth. ➠Introduced methods to increase client satisfaction and retention through automated feedback and engagement, doubling the number of clients with multiple retainers. -
Creative Services SpecialistTen: The Enthusiast Network Jul 2008 - Feb 2009Carlsbad, California, Us➠Collaborated with the design, editorial, and advertising departments of 3 different magazine brands to develop content, design advertisements, and secure affiliate approvals ahead of monthly publication schedule.➠After I left in 2009, Source Interlink Media was rebranded as TEN: The Enthusiast Network. -
Assistant To The Art DirectorPenguin Group Usa Jun 2007 - Feb 2008New York, Ny, Us➠Organized and maintained production calendars, supervised interdepartmental approval processes, and managed scheduling for fast-paced book imprint at Penguin Books. ➠Designed over 20 hardcover and interior layouts for publication.
Brittany Carcova Skills
Brittany Carcova Education Details
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Pratt InstituteGraphic Design
Frequently Asked Questions about Brittany Carcova
What company does Brittany Carcova work for?
Brittany Carcova works for Lineage.finance
What is Brittany Carcova's role at the current company?
Brittany Carcova's current role is Marketing Director.
What is Brittany Carcova's email address?
Brittany Carcova's email address is bc****@****hoo.com
What is Brittany Carcova's direct phone number?
Brittany Carcova's direct phone number is +191458*****
What schools did Brittany Carcova attend?
Brittany Carcova attended Pratt Institute.
What are some of Brittany Carcova's interests?
Brittany Carcova has interest in Social Services, Children, Learning Better Business Practices, Economic Empowerment, Civil Rights And Social Action, Time Spent With Family And Friends, Baking, Running On The Beach, Disaster And Humanitarian Relief, Human Rights.
What skills is Brittany Carcova known for?
Brittany Carcova has skills like Public Relations, Social Media Marketing, Marketing, Indesign, Creative Direction, Illustrator, Social Media, Online Marketing, Brand Development, Email Marketing, Marketing Strategy, Strategic Communications.
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