Brittany Dalton Goins Email & Phone Number

New York, NY, US

New York, New York, US

• Supports efforts to grow and retain membership base through multichannel marketing campaigns, resulting in 50,000 new memberships YOY.
• Participated in creating member persona and segmentation strategy, including serving as marketing lead during Nashville area focus groups.
• Created first-ever member onboarding strategy in partnership with Product team. Early results show increased member engagement of 24% and open rates of 80%.
• Manages six-figure advertising budget and media agency team. Leads ad strategy and creative direction, delivering over 3MM yearly brand impressions.

New York, New York, US

• Owned the B2B full-funnel marketing strategy and implementation from lead generation to sales enablement. Efforts resulted in over 3,000 leads and over $200MM growth in revenue.
• Launched ASCAP’s online licensing product through a multichannel marketing campaign, resulting in over 200% campaign ROI and 73% YOY revenue growth.
• Optimized email marketing campaigns across three product lines, improving open rates to 40% and clickthrough rates to 4%.

Bluffton, SC, US

• Managed product marketing for 3 product lines and collaborated with Sales and Product teams to develop strategic sales decks, resulting in closed deals worth over $50MM with clients such as Cedars Sinai and BCBSTN.
• Launched new BPCI product line, an $18MM revenue opportunity, through press release development and a multichannel marketing campaign targeting over 200 hospital systems.
• Drove over 800,000 brand impressions and 5 six-figure leads for 2 product lines through strategically targeted Google AdWords and LinkedIn digital ad campaigns.

Franklin, Tennessee, US

• Helped develop the go-to-market strategy for company’s Star Rating analytics platform, a product which now touches over 6MM consumers. Partnered with Sales and Product to develop one-sheets, presentation decks and.
• Built content strategy by leading the design and development of corporate website, case studies and white papers, product one-sheets and tradeshow booth displays.
• Improved efficiencies in nurturing MQLs by leading the procurement and implementation process for first-ever company marketing automation software, Pardot.

Nashville, Tennessee, US

• Promoted Liberty Party Rental products and services to third-party partners, leading to successful partnerships in editorial photoshoot product features and product features at industry events
• Grew Facebook weekly total reach and follower engagement from a monthly high of 550 people to a monthly high of 6,000 people in one year through targeted, brand-specific postings that promoted follower engagement
• Acted as company subject matter expert on design and color trends in the event and wedding industry for use in creative table displays and tradeshow presentations

• Drove client engagement and brand awareness through developing social media strategies, plans and calendars to execute lively, on-brand social media programs, including targeted blogs, Facebook, and email campaigns for.
• Assisted in brand development for a national healthcare firm through project managing the re-design and re-branding of the corporate website, one-pagers, advertisements, and trade show graphics
• Increased value of agency by providing expertise in video ad production and development from coordinating photo shoots for client stop motion ad features, to editing and project managing agency video spots for YouTube

• Provided on-site event support to planners including verifying correct décor placement based on event layout chart, managing photography timeline, and coordinating reception special items
• Attended client and vendor meetings with décor and catering teams, providing support to event planner

US

• Coordinated hospitality services for 100+ participants weekly and acted as ambassador of the MBA programs for prospective candidates, informing them of upcoming programs and services offered
• Fulfilled special projects for program directors, including mail outs and trade show presentations, as well as providing customer service to future and current program attendees

US

• Executed social media marketing initiatives, including viral marketing, for Carmen Electra's Cameo Stars Facebook launch
• Compiled promotional pitches for CSI Miami, Mad Men, and various Paramount and Universal Pictures films

Los Angeles, CA, US

• Maintained successful event attendance and scheduling through managing editor appointments and arrivals for publicity events such as Tori Spelling’s “Unchartered TerriTORI” book release and Activision’s Christmas 2011.
• Expanded media coverage of national client, Amazon.com, by drafting and editing promotional email pitches

New York City, NY, US

• Maintained and promoted corporate support of affiliate stations with distribution of on-air promos and custom affiliate promos through physical satellite
• Created new sponsorship opportunities for affiliates by leading the creation of 10 web banners for Sunday Night Football, 2009 Hall of Fame Game, and 2009 NFL Pre-Season Game
• Furthered corporate promotion of network specials such as “Farrah’s Story,” and “Today Takes a Vacation,” through copywriting, editing, and releasing email campaigns to affiliate stations

Master Of Business Administration - Mba

Bachelor Of Business Administration, Marketing

Advertising And Public Relations