Darling Digital Co. is a social media marketing agency for the brand that is ready to elevate its socials and business strategy to build a freedom-based business.WE SPECIALIZE IN— social media management— online business strategy— content creation + copywriting— branding— website design

Responsible for leading and executing comprehensive marketing strategies to drive brand awareness, engagement, and revenue growth.- Developed and implemented strategic marketing plans to achieve company objectives and drive business growth- Oversaw the development, execution, and optimization of multi-channel marketing campaigns to reach target audiences effectively- Maintained and enhanced the company's brand image and identity across all marketing channels- Developed brand guidelines and standards to ensure consistency and coherence in messaging and visuals- Conducted market research to identify trends, consumer preferences, and competitive landscape- Drove digital marketing initiatives, including SEO, SEM, email marketing, social media, and content marketing- Collaborated with other departments, such as sales, product development, and customer service, to ensure marketing initiatives were integrated and aligned with overall business objectives

- Collaborated with clients and consultants to understand their promotional objectives and developed tailored marketing campaigns to achieve desired outcomes- Designed comprehensive promotional strategies that integrated various marketing channels, including digital advertising, social media, email marketing, print media, and in-store promotions- Oversaw the execution of sales promotions from conception to completion, ensuring seamless implementation and alignment with client objectives- Developed marketing collateral and assets to support promotional activities, including signage, flyers, digital ads, email templates, and social media content- Tracked and analyzed key performance metrics to evaluate the effectiveness of marketing campaigns and promotions- Served as the primary point of contact for clients, fostering strong relationships and providing exceptional customer service- Developed and managed marketing budgets for client projects, allocating resources effectively to optimize ROI

As a Team Lead (assistant manager), I was assigned to oversee the skincare sales department. I was also responsible for ensuring that all members of the team executed Sephora’s selling model and provided outstanding client service so that the store achieved and exceeded company objectives.

- Spearheaded the development and design of creative marketing and campaign collateral, ensuring alignment with brand standards and strategic objectives- Played a key role in assisting with the conceptualization, creation, and execution of corporate campaigns, contributing to the enhancement of brand visibility and market positioning- Directed the development and coordination of supplementary campaigns to support overarching marketing initiatives, optimizing outreach and engagement- Conducted seamless execution of events and seminars, meticulously managing logistical details and fostering attendee satisfaction- Acted as the primary liaison between branch locations and the Marketing Department, facilitating effective communication and collaboration to achieve shared objectives and organizational coherence