Brittany Devlin Email & Phone Number

Atlanta, Georgia, Us

Conshohocken, Pa, Us

- Report and analyze KPIs along with deep funnel analysis to improve site performance. - Complete Ad hoc analysis to help identify areas of opportunity within the business. - Build dashboards and perform deep dive analysis when running new site/platform tests to assist team to optimize the tests performance throughout the duration of the test.- Build and maintain automated reporting through Report Builder, leveraged by upper management to gain insight and make key decisions.- Liaison for all new tag implementations and requirements. - Monitor all tag performance and maintenance needed within Tealium IQ.- Support all marketing platforms to enhance data tracking abilities. - Vet requirements for any new tracking that is needed or desired and work with the dev team to accomplish set up.- Initiated Email testing for the company which has led to an increase in overall email performance.- Started monthly Email performance overviews, which was the inspiration to increase email testing. - Support all Google Analytics tracking maintenance and updates. - Perform thorough QA analysis to ensure proper setup for all Google Analytics.- Built new UTM structure for marketing campaigns to achieve a more consistent naming convention throughout all channels.

Philadelphia, Pa, Us

- Complete Ad hoc analysis to help inform business performance for upper management. Analysis was done to support both Anthropologie and sister brands (Terrain and BHLDN).- Build and maintain automated reporting for Anthropologie as well as sister brands. Automated reporting was built utilizing advance regex within Data Studio and App Script for Google Sheets.- Report on weekly, monthly, and quarterly site performance utilizing automated reporting in order to help find areas of opportunity.- Helped facilitate Google Analytics tracking overhaul. Point person for setting the new tracking structure to ensure tags followed best practices- Support Google tag maintenance as well as recommend new tracking to be added for Anthropologie and sister brands.- Liaison for site testing strategies and execution. Help coordinate test execution between multiple teams as well as define test goals and KPI’s. - Analyze and report to senior management test results and recommendations. Facilitate implementing test recommendations if action is required.- Implement and update product recommendation tray strategies utilizing Dynamic Yield personalization platform.- Work with team to execute site personalization. Test and implement personalized homepage, banners, and content slots.- Report and highlight areas of opportunity within personalization and product recommendation trays.

Philadelphia, Pa, Us

- Report on weekly, monthly, and quarterly marketing performance by analyzing company trends to inform management of insights. Insights were used to develop marketing channel strategies and enhance customer experience on the website. - Build and manage seasonal dashboards with data from web analytics, (i.e., Google Analytics, Kenshoo, Sailthru, and a variety of other sources)- Build and automate company reporting for marketing and UX teams. Automate reporting by using App Script within Google Sheets and advanced formulas within Excel to create efficiency when updating each spreadsheet.- Worked with consultants to implement Google Analytics on newly acquired company website (Cycle Gear). During this time, I maintained all communication and organized the execution of the project. Once complete, I spearheaded the tagging audit and completed any tracking updates that were needed- Analyze web site performance and KPI trends to provide business insights as well as recommendations for change- Utilize Qlik visualization tool to build out dashboards and reporting using data from data warehouse. - Leverage Google Analytics to inform Marketing and UX team on consumer behavior through Ad Hoc Analysis - Train team members on Google Analytics- Maintain all analytics projects and act as the point of contact for any analytics questions or issues.- Validate and troubleshoot website tagging and work with IT for implementation of best practices for web analytic tracking- Advise the marketing department on areas of success and opportunity via Google Analytics

Reading, Pa, Us

- Report and analyze performance of online marketing activities, such as email and online acquisition programs- Leader in company’s analytics audit and tracking reimplementation. During this, I advised on needed tracking and how it should be implemented. After implementation, I reviewed all tracking executed to ensure the quality of the data - Report and analyze KPIs along with deep funnel analysis to improve site conversion rates- Create seasonal marketing projections that are used as benchmarks- Analyze web site performance and trends to provide business insights as well as recommendations for change- Build and manage seasonal dashboards with data from web analytics, product analytics and a variety of sources- Validate and troubleshoot website tagging and work with IT for implementation of best practices for web analytic tracking- Analyze merchandising and product placements to ensure best merchandise presentations and to increase average order value- Advise the marketing department on areas of success and opportunity via Adobe SiteCatalyst - Work beside the usability team to identify potential website tests that could better the users experience and increase overall conversion rate- Advise the Merchandising department on potential weak product areas, by doing so we were able to bring the product categories flat to plan from (-20%) down - Using Adobe Search & Promote, build and update website landing pages and homepages - Create and analyze ad hoc reports to advise VP of marketing on ways to maximize sales as well as website optimization- Utilize Mouseflow to analyze heat maps and website recordings to identify potential problems or opportunities within the Paul Fredrick website.

- Manage and report on success of events using Microsoft CRM Dynamics- Create and implement E-newsletter using Mailchimp and measure the analytics- Built social media platform for company using Hootsuite to facilitate multiple posts and touch points for clients- Negotiated pricing for marketing material and applied new strategy which saved company 40% in the marketing budget- Implemented Eventbrite and increased client participation by 15%- Coordinated over 50 workshop sales events with local schools and restaurants- Develop and implement strategies for managing CPC’s online reputation- Manage 6 student interns and train them to assist owner during workshops- Utilize Google Analytics to increase performance of company website

Us

​​​- Increased personal sales by 15% within first 6 months​​​- Integral part of increasing sales to help Altamonte store achieve top sales in state​​​- Ability to upsell which helps increase per unit transaction​​- Personal sales accounted for more than 10% of total restaurant sales per day​​- Promoted to bartender in less time than any other server​​- Recognized as one of the top certified trainers