Brittany Eckmann Torres Email & Phone Number

Leading the marketing efforts for 27 banks across both Texas and Florida.

Offer business and marketing support for clients across multiple sectors. Address clients’ needs from strategic business planning to messaging/branding development and materials creation. Specialty is in drafting or updating business plans. Key projects include:• Secured > $350,000 in revenue for an agency client in 3 months by writing business plans, marketing strategies, and pitch decks for opportunity development.• Developed marketing strategy for national launch of a regional hot sauce brand into mainstream retailers. Included positioning strategy, brand story, viral marketing campaign, and pricing strategy based on detailed competitive analysis using Nielsen and IRI Consumer data. Company was acquired within 2 years.• Developed social media and content strategy to expand client market from Houston to surrounding areas, covering an additional 200-mile radius, within 2 years of implementation.

Work with cross-functional internal teams and external partners to lead the marketing team in product definition, value proposition, competitive positioning, and go-to-market strategies for new and existing products. Responsible for creating and implementing corporate strategies to accelerate Vidatronic’s revenue growth. Key achievements include:• Definition of product marketing strategy, including technical marketing, product branding, messaging briefs, and partner marketing for multiple successful global product launches in 2022.• Management of partner marketing agreements including contract negotiations.• Evaluation and understanding of market and competitors to drive continued product improvement and growth.• Overhaul of CRM system with streamlined conversion process and automatic follow-up workflows to ease burden on sales team.• Developed account-specific marketing strategies to assist sales in increasing recurring revenue.• Manage onboarding, training, and development of team members within the marketing department, including development of all training materials.• Define and manage annual marketing expense budget and allocate work among the team to ensure deadlines are met within budget. • Prepare monthly status updates to report to executive team on KPIs and progress on annual lead generation and revenue goals.

College Station, Tx

Responsible for creating and driving corporate narratives and messaging to support Vidatronic’s growth and industry leadership, including annual presence at industry events and forums. Key achievements include:• Creation of technical marketing communications materials, product branding, messaging briefs, and partner marketing for 2-3 successful global product launches per year.• Assisted VP of Sales and Business Development in accelerating revenue growth since 2016 through creation of sales enablement material and assisting with direct sales outreach.• Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, marketing videos, technical articles, and email newsletters.• Improved page content, keyword relevancy, and branding to consistently achieve search engine optimization (SEO) goals of increasing new site visitors by > 40% and site conversions by > 35% annually.• Led internal teams to secure > $300k in total government grant funding for R&D in conjunction with universities in both Texas and Cairo.

College Station, Tx

Worked directly with executive and sales teams to generate leads and support initial outreach and follow-up.• Created all marketing materials for sales presentations and client meetings including drafting of engaging marketing, advertising, and website copy that resulted in a 75% increase in qualified leads over 8 months.• Identified customer needs, appropriate marketing channels, and target customers for campaigns through detailed market and competitor research and analysis.• Assisted company founder and president with calendar/meetings management, travel bookings, and projects as needed.

College Station, Tx

Assisted undergraduate marketing professor and served as primary contact and tutor for 3 classes of over 200 students per class each semester.

College Station, Texas

Showcased model homes to qualify sales leads and assisted customers with information requests, organized and maintained office files/records, and led marketing efforts including website maintenance, brochure creation, and representation at local events.

College Station, Tx

Used Adobe Dreamweaver, Photoshop, and InDesign to assist in the initial layout and design of mobile websites as well as the creation of digital/print graphics and brochures to support the marketing efforts of four client accounts.

Master Of Science (Ms), Marketing

Activities and Societies: Graduate Assistant

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: American Marketing AssociationGraduated Summa Cum Laude