• Manage team responsible for all execution of site content launches every three weeks in addition to all ad-hoc requests• Develop requirements for new site functionality and collaborate with cross functional team including Project Management, Development, Creative, and Merchandising to ensure that all teams are aligned and project has successful launch• Optimize Content Management System by working with development and project management to define efficiency improvements• Manage site optimization efforts including navigation, search, collections, & pages providing customers an unrivaled user experience• Responsible for product activation process and collaboration with inventory, copy and photography teams to make sure we have everything needed for monthly product launches• Own Bazaar Voice and Endeca relationships and collaborate with their teams to enhance our site through reviews & navigation/search and provide reporting as needed• Oversee execution of A/B testing within collections or pages to help identify best practices within given categories

• Executed all site content to launch on the site including linking, building pages, and sequencing collections based on sales• Responsible for the QA efforts of previewing all site content before it goes live• Optimized on-site search and navigation based on weekly reporting and merchandising plans• Redefined product data attributing process for the launch of the new website in Nov. 2011 by working with development team to implement new CMS• Helped define new product activation process to ensure for timely activations to the site• Acted as liaison for Customer Service team to provide site feedback & discrepancies by filtering information to appropriate teams• Built out landing pages and collections for email campaigns to align with stories told within the site

• Applied product copy, images and all applicable data fields in order to activate products to the site based on monthly launches• Helped define merchandising plans for monthly content launches for US, UK & Canada sites• Analyzed and reported weekly site performance and recommended future site optimization efforts• Worked with Email team and Creative team to decide on stories for email campaigns and selected products to feature

• Assisted customers through email and phone daily with researching orders and products• Enhanced customers understanding about product technologies and uses based on needs• Addresses customer concerns and gathered feedback to report to E-Commerce team