As Manager of Strategic Partnerships, I manage brand partnerships & sports marketing integrations, brand activation events, and PR initiatives to increase retail foot traffic, brand awareness, and lead generation.- I develop deeply resonant campaigns for product launches, commercial moments, and seasonal considerations with our national partners.- I work closely with internal product teams; enabling them to meet their commercial objectives by providing them with integration into our partnership deliverables.- Write and communicate briefs for use by internal teams and external partners that distill customer insights, business objectives, and success criteria into actionable creative development.

As a Strategic Partnerships Specialist on the Brand Activations Team, I manage brand partnerships & sports marketing integrations, grand opening events, and PR initiatives to increase retail foot traffic and brand awareness. I collaborate with creative, email management, sales, and distribution teams to create engaging brand + community campaigns.I manage four key areas of our business:- Strategic Partnerships: Oversees over 20 national strategic brand partnerships including professional sports teams (affiliations include NFL, NBA, MLB, and NHL), media integration, and non-compete brands.- Events: Leads efforts on experiential live events, new retail location grand openings, community events, and in-store events to drive traffic and lead generation.- PR: Authors unconventional press releases and prepares creative press kits and other external communication. Created the team’s first EMV calculator.- Community Giving: Creates and implements yearly fundraising goals and budgets, collections policies, security standards, and disbursement plans of over $1.5 million in donations in 2020 and 2021 including our own 501(c)3, Hope To Dream.

- Responsible for sales and marketing of new construction homes for the 2nd largest privately owned production home builder in Texas- Provided meaningful connection and consistent customer service to over 200 clients throughout the entire buying and building process- Managed one direct report with motivating feedback and setting a clear direction for business goals and ideals- Achieved Monthly Top Company Sales Executive three times by exceeding Monthly Sales Goal over 150%- Head Coordinator of the Annual Realtor Bonus Event, attended by 300+ local Realtors- Established the first and ongoing philanthropy project, Dwell with Dignity, to provide homes and sustainable independence for homeless Veterans

- Represented Phillip Morris, U.S. Smokeless Tobacco, and John Middleton Company- Managed sales, distribution, and merchandising of our brand portfolio within a territory consisting of 110 accounts- Exceeded launch targets for all new brand launches by developing innovative and specific brand initiatives driven by a granular analysis of customer sales data and location performance- Convinced 44% of independent stores in economically depressed market to implement a new pricing strategy which led to an market share growth- Enhanced collegiate recruiting events by analyzing current schools and strategies while implementing a streamlined approach to engage the highest talent

- Launched the National Corporate Accounts Department using exclusive iDesign inventory of products and services to fill a niche in the special events industry- Created comprehensive sales strategies for 45 accounts based on their market of clients and acted as a resource in direct selling situations- Increased revenue goals for all accounts by 35% in within the first year- Executed bridal showcase events quarterly to market to new clientele of the corporate accounts- Mentored two new hires and implemented a strategic plan to educate them on company contracts and programs

- Collaborated with Creative Director to create original designs for various vendors and clients- Negotiated over 350 event contracts within the first year- Established a streamlined reports system for pre-event preparation and on-site execution for technical teams- Trained 3 interns in SEO optimization and sales strategies

- Coordinated with VP of Regional Operations to maintain and implement all vendor/client meetings- Maintained reports of event requirements for each event- Maintained all invoice payments- Coordinated with vendors for contract compliance