Brittany Grote Email & Phone Number

Us

Us

Us

Abbott Park, Illinois, Us

• Led execution strategy for Abbott’s Nutrition division in partnership with American Diabetes’s Association’s (ADA’s) Health Equity Now Platform, which aims to end health disparities for those living with diabetes by improving access to care, education, and support• Consulted with the ADA, cross-division leadership, and community partners to deliver improved outcomes through community programs and outreach to help those with health inequities and create policy change for long-term change• Provided strategic updates to Abbott senior leadership and direction to further amplify the program throughout Abbott and through PR

Abbott Park, Illinois, Us

• Led the Similac Studio within Internal Agency at Abbott, which delivers a holistic user experience across HCP, CRM, and Consumer Marketing, which saves the business at least $2.5M in agency fees each year• Combined operational focus on efficiency with strategic thought leadership to deliver business results by maintaining and improving budget, staffing, and project management processes for the integrated marketing and advertising model • Owned the integrated planning process for Similac, which includes the developing the strategic roadmap for Similac’s owned channels and the initiative timeline creation for all Similac advertising • Managed a team of seven program management direct reports responsible for strategy and execution for Similac marketing campaigns• Served as trusted advisor, liaison, and strategic lead for Abbott stakeholders including Brand, eCommerce, Retail, CRM, PR, Consumer Insights and third-party agency teams to deliver data-driven solutions

Columbus, Oh, Us

Managed strategic account direction for multiple Procter & Gamble and Nestle brands leading to >$5M of annual agency revenue. Serve as the digital planning lead responsible for developing global marketing campaigns for P&G brands, including Gillette Venus, Head & Shoulders and Herbal Essences. Accelerate sales performance for Nestle’s Pizza Brands with focus on social strategy, activation planning, and execution. Partner with agency teams to develop comprehensive marketing initiatives including digital, ecommerce, in-store, PR, and traditional advertising components. Manage junior Client Service managers to achieve improved client satisfaction, program management, and issue resolution. Promote a positive working environment where teammates could develop high-quality creative and strategic solutions, which solved client business objectives.

Columbus, Oh, Us

Managed strategic planning for the Hewlett Packard client, including innovation goals, key business metrics, and revenue growth. Helped to exceed the Branded Manufacturing portfolio growth goal of >$5M by fostering healthy client relationships. Lead internal project management, creative, and technical teams to meet and exceed client expectations.

Columbus, Oh, Us

Served as the liaison between multiple clients and internal teams to execute successful projects. Managed numerous marketing initiatives targeting a wide variety of end customers. Identified key areas of opportunity within the Branded Manufacturing practice and initiated discussion for succinct action plans. Participated on the Online Marketing Practice Group and worked to document current and future industry trends. Sought out relevant industry news and best practices to apply to various projects, brands, and client relationships.

Columbus, Oh, Us

Conducted quality assurance testing to insure program code meets system specificationsCreated documentation and reports to track the status of testingMaintained test matrices; authorize migration of approved code to production

Athens, Ohio, Us

Fostered a smooth transition from high school to college environment for new studentsProvided a strong link between students, faculty and administration to improve retention

Columbus, Oh, Us

Served as a critical link between corporate clients and SBC staff to improve end resultsProvided detailed analysis of client competitive marketsProspected new business and non-profit organizations for 2007 Business Development Organized internal data to improve overall effectiveness of SBC strategy

Bachelors, Business Administration; Marketing

Mba, Business Marketing