Brittany Simpson Email & Phone Number

Provides client strategy and execution in Influencer Marketing, Organic Social Media Management [primarily Instagram, Facebook + TikTok + additional platforms], National Public Relations + Local/Regional Public RelationsCoordinated the creation of an unpaid (product-only) influencer asset that generated more than half a million Instagram reel views Regularly examines and reports on key performance metrics- Extensive experience in platforms such as Google Analytics, Canva, Google Docs/Google Sheets, Microsoft Excel, Sprout Social, Iconosquare, HootSuite, Buffer, FollowerWonk, MightyScout, AgencyAnalytics, and others

Chicago, Illinois, Us

Grew the brand of the fund across all markets and catalyzed meaningful relationships across 60+ portfolio companies; created and owned strategic content strategy and creation for entrepreneur resources

Indianapolis, In, Us

Managed marketing team to provide full-stack services; developed and implemented KPI-driven marketing strategies for clients, to prove ROIExecuted client management for half a dozen, high priority client accounts to ensure highest level customer service and strategic oversightDesigned and executed onboarding process, transitioning prospective clients into ongoing marketing services clients

Indianapolis, In, Us

Manage prospect profiling & new client onboarding; established expectations, performed extensive analysis of existing digital marketing performance, established scope of workAssist in development of client strategy as it relates to marketing execution. Works with production team to fine tune and adapt agile marketing framework to address client benchmarks and business goals. Manage all guest outreach and show production for Edge of Indy, as well as co-hosts the weekly podcast. Execute ongoing guest follow up and explores business development opportunities with show guests, helping uncover digital marketing needs as they relate to business goals. Also oversees and executes all content creation and social media management for Edge of Indy.

Indianapolis, In, Us

Spearheaded creation of comprehensive digital strategy for all clientsWorked alongside Social Media Manager to drive social media strategy and executionActively executed strategy and promotion for Edge of the Web and Edge of Indy podcasts Produced and co-host Edge of Indy podcast Participated in discovery meetings with prospective clients to uncover business needs and create resulting strategy Executed data gathering and analysis to determine each clients' buyer's journey and accompanying messaging and promotion strategy Aided in sales and intake meetings to ensure successful on boarding of new clients

Established + researched individual show topics, performing guest outreach and schedule coordinationCreated detailed audio/visual show notes and protocolManaged social media around each episodeCo-hosted each episode

Services include:Social Media Audit Social Media StrategyCompetitive AnalysisContent Analysis & StrategyComprehensive Marketing StrategyFor more information on pricing and process, please contact me via LinkedIn.

Columbia, Missouri, Us

Acted as a consultant to clients seeking ongoing, strategic guidance on promotional efforts and best practices.

Indianapolis, In, Us

Managed all marketing initiatives for Spoke & Steele and Le Meridien Indianapolis to drive overall revenueManaged special events, charitable events, and special projects including online advocacy, writing, and creative strategySpearheaded reputation management (Yelp, TripAdvisor, etc.)Served as lead on brand and reputation managementActed as liaison to partner PR agencyResearched and developed events calendar for off-site and internal eventsFostered strategic partnerships with key, local influencers, personalities and organizations

Indianapolis, In, Us

Managed all agency social platformsProvided daily management of upward of a dozen clients' social platforms, concurrently

Indianapolis, Indiana, Us

Managed a dozen or more clients, concurrently; worked to generate publicity for their newly-published book(s)Created and established social media platforms; led weekly social media training sessionsPitched traditional and social media outlets to generate publicity via interviews, guest blogging, or book review opportunities

Indianapolis, In, Us

Assist in the development and evaluation of promotional, social media, and other marketing materialsProduce and distribute news releases for print media, and radio spots and public service announcements for broadcast mediaCreate and manage web site content, forms, and event calendar, and assisted with social media presenceProduce and edit photography for web and marketing materialsConduct extensive public relations research for marketing report and upcoming yearly marketing campaign of a City of Bloomington facility

Bloomington, In, Us

Research and assist in the establishment of corporate sponsorship program Coordinate bi-monthly delivery of Indiana Alumni MagazineDevelop and organize bi-monthly e-newsletter for distribution to recent graduates

Develop press releases for publicity to encourage community participationRespond to sponsors, community, and volunteer inquiries in person and via correspondence Redesign and maintain website and social mediaFacilitate annual essay campaign in local school district

Participate in public relations effortsAssist with on-field, game-time broadcasting

Master'S, Public Relations

Bachelor Of Arts (B.A.), Mass Communications/Public Relations