Britt Koth Email & Phone Number

Denver, CO, US

Denver, Colorado, United States

• Piloted and launched a new digital education tool (telementoring) globally. Engaged 4 regions, 6 external vendors, and all J&J MedTech businesses. Trained 450+ HCPs through 300+ events, across 25 countries
• Established product requirements for J&J MedTech use cases, and regions, & led cross-functional teams to navigate internal & external barriers to allow for broad, compliant use of a new technology

Cincinnati, OH

• MLDP is a program that provides an accelerated career path to candidates by leveraging their business training and diverse experiences to have an immediate impact on the company. It is a two-year program consisting of.
• Partnering with cross-functional teams to develop and execute critical research to inform the development of J&J's Digital Surgery strategy and product portfolio
• Co-led the creation of the nomenclature and naming strategy for Ethicon robotics platform. Leading the naming and expression efforts for all elements, instruments, and accessories
• Supporting development and communications of the robotics branding strategy, including brand architecture and brand expression across platform, instruments, and accessories

Cincinnati, OH

• Executed a successful launch of ECHELON Circular Powered Stapler, named team launch lead, and initiated device education and adoption in all major hospitals systems in my region
• Pioneered a new call point for Ethicon reps in Cath and EP Labs, created a selling guide to expand this space and drove utilization through widespread presentations to regional managers and reps

Cincinnati, OH

• Project focus: Launch new device (ECHELON Powered Circular) to US Region
• Led internal training for sales force (500+ reps) on ECHELON Powered Circular launch, identified 25+ initial target launch accounts, and developed feedback dashboard to gain insights from early case learnings
• Managed communications and coordination with the field regarding Powered Circular: launch updates, training, demo device distribution, early engagement account prioritization, and asset creation
• Launched a pre-order program for new device

Cincinnati, OH

• Project focus: M&A capability building for Global Strategic Marketers across all Medical Devices at Johnson & Johnson
• Led a cross-functional team from multiple J&J device companies to develop a toolkit to enhance L&A capability building and diligence execution for Global Strategic Marketers across JJMDC
• Chartered a mentorship program to educate and support marketers engaging in L&A diligence initiatives. Established mentors across Ethicon and DePuy Synthes campuses

Minneapolis, MN

• Developed an Affordable Care Act educational campaign focused on new legislation in the industry that reached more than ~1,000 prospects, and produced a 35% increase in sales
• President’s Club in first full fiscal year
• 100% Club 2014, 2015
• Mentor to 5 associate reps
• Superstarts Qualifier 2014, 2015

Madison, Wisconsin

• Multi-state property management company.
• Managed over 20 properties in Wisconsin, Colorado and Texas by creating loyalty and referral programs increasing tenant retention and maintaining 100% occupancy

Madison, Wisconsin

• Residential real estate company.
• Implemented a competitive marketing initiative to boost retention and referrals through digital and mail promotions, resulting in 25% growth of new customers and referrals
• Identified opportunities for growth among businesses by targeting and partnering with corporate relocation teams resulting in 8 corporate account conversions in two years

Miami, FL

• (Consumer startup company)
• Built the company’s sales strategy and executed sales to over 70 new accounts across 3 regions. Responsible for over 180% revenue growth during a 5 month period
• Led the marketing development, branding, and launch of a new product line in 5 months
• Spearheaded the segmentation, targeting, and positioning strategy for the company, informing hiring, supply needs, and development needs including a new product line

Master Of Business Administration - Mba, Marketing

Activities and Societies: Club positions held - VP Marketing - VP Healthcare - VP Global Business SocietyFaculty Selected Member of.

Ba, English Literature, Spanish Literature

Madrid, Spain, Spanish Language And Literature