Grady Hospital Foundation Intern
Conducted situational analysis and competitive category review to evaluate trends, promotional elements, and brand positioning of current Foundation offerings and strategy. Developed a marketing plan for the promotion and engagement of former Grady Doctors (Grady Doctors) to drive consumer demand across all market segments. Role involved working directly for Joselyn Baker, President of Foundation. Grady is the 5th largest hospital system in the country and the largest hospital in the Southeast portion of the United States.