Brittany Leonard Email & Phone Number

Rockville, Maryland, Us

• Lead SANS North America Live Training Events Go-to-Market strategy and marketing plan execution for the Live business - inclusive of training, geo activities and conferences with focused priority on revenue generation• Own Live events architecture that includes whom to target, messaging, promotion strategy, and potential cross-sell opportunities.• Execute market research on trends, best practices, and competitive insights to inform Sales and Operations• Advise on creative themes, assets, and approaches to differentiate Live events from other forms/modalities of training• Analyze and track performance metrics and ensure team alignment on identified metrics• Drive campaign management for Live events, with short term and long-term view of NALT event pipeline• Collect direct customer feedback through surveys, focus groups, testimonials and package them to tell the SANS story• Build trust with various internal stakeholders to cross-promote and collaborate on making Live events the premiere destination for customers seeking cybersecurity training

Baltimore, Maryland, Us

Responsible for R2integrated’s strategic marketing efforts. Working closely with senior leadership, Brittany drives growth and results. Including but not limited to: overseeing the internal marketing team, ideating and instituting process for lead generation, managing paid media campaigns, promoting SME and product thought leadership, representing R2i at events and more.• Own and strategize upon national event calendar• Drive marketing strategy via expert vertical thought leadership to include branded and strategic partner content• Lead team in annual and seasonal planning of national campaign development• Articulate content governance consistent with brand voice, style, and tone, ensuring standard are upheld across all digital channels• Direct informative, value-driven content aligned with target market personas, including but not limited to white papers, eBooks, blogs, newsletters, emails, and thought leadership pieces• Report upon content and campaign effectiveness by channel in alignment with goals, inclusive of audience reached, traffic driven and leads generated to executive leadership• Cross-functional project coordination with Creative, Social and Digital teams to deliver leads and conversions as result of an integrated marketing strategy• Marketing and agency partnership liaison to accomplish initiatives from conception through completion • Develop content strategy and lead calendar development, including key campaign narratives andmessages across channels to support owned and studio partner content, new products and/or features• Oversee campaign execution across owned digital channels, including social, and extending strategy across paid channels, PR, and lifecycle communications• Implement analytical framework to evaluate and understand role of content marketing on key business goals, partnering with analytics and data teams

Baltimore, Maryland, Us

• Own and strategize upon national event calendar (summits, webinars, tradeshows)• Direct content aligned with target market personas, including but not limited to white papers, eBooks, blogs, newsletters, emails, and thought leadership pieces• Drive marketing direction in leveraging vertical content in sales and marketing related initiatives to include branded literature and strategic partner content• Report upon content and campaign effectiveness by channel in alignment with goals, inclusive of audience reached, traffic driven and leads generated to executive leadership• Articulate content governance consistent with brand voice, style, and tone, ensuring standard are upheld across all digital channels• Lead team in annual and seasonal planning of organizing asset development for campaigns• Cross-functional project coordination with Creative, Social and Digital teams to deliver leads and conversions as result of an integrated marketing strategy• Develop content strategy and lead calendar development, including key campaign narratives and messages across channels to support owned and studio partner content, new products and/or features.• Oversee campaign execution across owned digital channels, including social, and extending strategy across paid channels, PR, and lifecycle communications (email).• Implement framework to evaluate and understand role of content marketing on key business goals, partnering with analytics and data teams

Bedford, Texas, Us

• Own strategy and execution of the creative and local marketing portal where national campaign information and assets are housed• Lead annual, seasonally driven content strategy for three, diverse brand product lines• Manage a large daily volume of projects; estimate time required and resources needed for successful project completion and communicates these needs effectively to manager and team• Support day-to-day content workflow; support team in planning and organizing asset development schedule for seasonally driven marketing campaigns• Manage day-to-day marketing software• Coordinate cross-functionally with Creative, Social and Digital teams to deliver leads and conversions on integrated marketing strategy• Liaison between cross-functional marketing and creative teams to manage projects from conception through completion• Management intake of all creative requests, scheduling, trafficking and prioritizing of all digital projects and requests — ensuring all deadlines are met• Drive national art direction and message for creative design related to campaigns and materials, including franchise development and recruitment assets• Direct timelines for creative team to hand off assets on agreed upon schedule and communicate schedule to all teams as needed• Own weekly status meetings, maintaining team resourcing and capacity for team projects in progress, according to creative approvals needed to meet deadlines• Own content and offer strategy for consumers based upon customer state and awareness stage• Support internal franchise community in training and successful use of marketing systems• Ensure that brand standards are upheld across all communication channels in order to promote

Baltimore, Md, Us

• Oversee brand and maintain consistent corporate communication/image. • Plan marketing and branding objectives.• Prepare and adhere to budgets.• Analyze market trends and recommend changes to business development strategies based on analysis and feedback• Create strategies for brand awareness activities through PR, speaking engagements, promotions and events.• Create press relationships while managing and promoting firm in trade publications, local business news, etc. • Oversee creation and delivery of press releases, advertisements, and other marketing materials.• Direct & design print ads • Determine event strategies, event management/logistics• Manage social media feeds & blogs and create consistent, branded content. • Maintain ongoing internal communication, create internal marketing plans and update intranet/newsletter.• Develop and lead a marketing team that will further develop and execute new concepts, business models, channels and partners to position business as innovator and leader.

North Bethesda, Maryland, Us

My main focus was our tenants. I worked to improve each of our commercial retail properties' Marketing targeting, strategies and implementation while increasing their visibility and furthering the success of each individualized tenant.www.TheAvenueAtWhiteMarsh.comwww.facebook.com/TheAvenueAtWhiteMarshwww.TheAvenueAtWhiteMarsh.com/blog• Manage public relations communications • Coordinate merchant participation for marketing events • Design and print all Marketing event program collateral• Create e-blasts for Merchants' Marketing promotions, events, etc.• Update budget spreadsheets to reflect income and expenses on a bi-monthly basis• Create and distribute multiple property newsletters bi-monthly and quarterly• Responsible for memo distribution as well as scheduled routine interactions with tentants to develop relationships and increase communications with Marketing Department• Manage web update processes• Update Facebook/Foursquare initiatives on a timely basis according to upcoming promotions and events

• Directed agency marketing programs and strategies.• Created, executed and managed tailored marketing plans for 8+ agents• Managed public relations communications for agency and individual agents.• Led marketing events for clients and prospects..• Maintained multiple websites and update content consistently• Designed and implemented personalized, branded marketing and recruiting materials.• Managed team of 3 marketing interns• Responsible for submitting, tracking and cataloging correspondence to satisfy brokerage compliance regulations

• Design, track and implement customized marketing plans for 10+ financial advisors• Maintain and update five corporate websites.• Manage public relations communications for agency and individual agents.• Direct agency marketing programs and devise targeting strategies. • Coordinate marketing events for clients and prospects.• Design and implement customized marketing and recruiting materials (internal and external). • Manage a team of 3 marketing interns. • Responsible for submitting, tracking and cataloging correspondence to satisfy brokerage compliance regulations.

High School Diploma

Bachelor Of Science (Bs), Business & Marketing