Brittany Leonard Email & Phone Number

Rockville, Maryland, US

• Lead SANS North America Live Training Events Go-to-Market strategy and marketing plan execution for the Live business - inclusive of training, geo activities and conferences with focused priority on revenue generation
• Own Live events architecture that includes whom to target, messaging, promotion strategy, and potential cross-sell opportunities.
• Execute market research on trends, best practices, and competitive insights to inform Sales and Operations
• Advise on creative themes, assets, and approaches to differentiate Live events from other forms/modalities of training
• Analyze and track performance metrics and ensure team alignment on identified metrics
• Drive campaign management for Live events, with short term and long-term view of NALT event pipeline

Baltimore, Maryland, US

• Responsible for R2integrated’s strategic marketing efforts. Working closely with senior leadership, Brittany drives growth and results. Including but not limited to: overseeing the internal marketing team, ideating and.
• Own and strategize upon national event calendar
• Drive marketing strategy via expert vertical thought leadership to include branded and strategic partner content
• Lead team in annual and seasonal planning of national campaign development
• Articulate content governance consistent with brand voice, style, and tone, ensuring standard are upheld across all digital channels
• Direct informative, value-driven content aligned with target market personas, including but not limited to white papers, eBooks, blogs, newsletters, emails, and thought leadership pieces

Baltimore, Maryland, US

• Own and strategize upon national event calendar (summits, webinars, tradeshows)
• Direct content aligned with target market personas, including but not limited to white papers, eBooks, blogs, newsletters, emails, and thought leadership pieces
• Drive marketing direction in leveraging vertical content in sales and marketing related initiatives to include branded literature and strategic partner content
• Report upon content and campaign effectiveness by channel in alignment with goals, inclusive of audience reached, traffic driven and leads generated to executive leadership
• Articulate content governance consistent with brand voice, style, and tone, ensuring standard are upheld across all digital channels
• Lead team in annual and seasonal planning of organizing asset development for campaigns

Bedford, Texas, US

• Own strategy and execution of the creative and local marketing portal where national campaign information and assets are housed
• Lead annual, seasonally driven content strategy for three, diverse brand product lines
• Manage a large daily volume of projects; estimate time required and resources needed for successful project completion and communicates these needs effectively to manager and team
• Support day-to-day content workflow; support team in planning and organizing asset development schedule for seasonally driven marketing campaigns
• Manage day-to-day marketing software
• Coordinate cross-functionally with Creative, Social and Digital teams to deliver leads and conversions on integrated marketing strategy

Baltimore, MD, US

• Oversee brand and maintain consistent corporate communication/image.
• Plan marketing and branding objectives.
• Prepare and adhere to budgets.
• Analyze market trends and recommend changes to business development strategies based on analysis and feedback
• Create strategies for brand awareness activities through PR, speaking engagements, promotions and events.
• Create press relationships while managing and promoting firm in trade publications, local business news, etc.

North Bethesda, Maryland, US

• My main focus was our tenants. I worked to improve each of our commercial retail properties' Marketing targeting, strategies and implementation while increasing their visibility and furthering the success of each.
• Manage public relations communications
• Coordinate merchant participation for marketing events
• Design and print all Marketing event program collateral
• Create e-blasts for Merchants' Marketing promotions, events, etc.
• Update budget spreadsheets to reflect income and expenses on a bi-monthly basis

• Directed agency marketing programs and strategies.
• Created, executed and managed tailored marketing plans for 8+ agents
• Managed public relations communications for agency and individual agents.
• Led marketing events for clients and prospects..
• Maintained multiple websites and update content consistently
• Designed and implemented personalized, branded marketing and recruiting materials.

• Design, track and implement customized marketing plans for 10+ financial advisors
• Maintain and update five corporate websites.
• Manage public relations communications for agency and individual agents.
• Direct agency marketing programs and devise targeting strategies.
• Coordinate marketing events for clients and prospects.
• Design and implement customized marketing and recruiting materials (internal and external).

High School Diploma

Bachelor Of Science (Bs), Business & Marketing