Brittany Mcgee Email & Phone Number

Boulogne-Billancourt, Île-de-France, FR

Boulogne-Billancourt, Île-de-France, FR

New York, NY, US

• Owned inbound marketing strategy, doubling marketing-attributed revenue FY22 over FY21 through multi-channel campaigns, including a single customer upgrade campaign that, in one month, generated six figures in annual.
• Established Marketing team Service Level Objectives, outlined standard operating procedures for all marketing programs and initiatives, and automated workflows using Zapier and Asana, increasing project scalability and.
• Managed freelance contractors and vendor relationships.
• Co-facilitator of the Women@ Employee Resource Group.

New York, NY, US

• Developed messaging and collateral to recruit beta testers for a highly technical network diagnostic software, resulting in 300 downloads across 15 users. Designed and implemented surveys and conducted monthly user.
• Managed the production of two blog posts per month with an outside content agency. Posts were geared towards making technical concepts more digestible for non-technical audiences.
• Collaborated with the direct sales, channel partner, and real estate teams to identify and create enablement programs and supporting collateral, such as one-sheeters, battle cards, and newsletters.

New York, NY, US

• Peer-nominated and selected by the CEO as the 2020 Core Value Award Winner for Collaboration.
• Created and executed GTM strategies and product positioning for small business internet and hosted voice products. In less than a month after launch, generated leads for new voice service from 5% of existing customers.
• Designed and implemented project templates and creative briefs to standardize team operations and ensure stakeholder alignment, increasing efficiency by 25%.
• Led the cross-functional development of multiple onboarding assets for the new hosted voice product, including an installation guide and a multi-page end-user manual.
• Identified the need for, outlined, and managed the production of more than 100 support articles in 6 months.
• Overhauled value propositions and messaging for 6 enterprise connectivity and data center products, publishing updates across marketing materials including the website.

New York, NY, US

• Increased inbound leads 10% in 2018 over 2017, while decreasing spend on inbound marketing by 40%.
• Managed the strategy and execution of Google Ads and direct mail campaigns, designing A/B testing and optimizing targeting and creative assets based on results.
• Created, launched, and managed referral programs for existing customers and commercial real estate brokers, driving new business.
• Built a highly-detailed budgeting system for Marketing spend, tailored to forecast, track efficiency, and report on return on investment and customer acquisition cost.
• Implemented revenue attribution software (Bizible), increasing reporting accuracy and decreasing time spent on reporting by 50%. Created all marketing-related dashboards in Salesforce to further enhance revenue tracking.
• Appointed by leadership to serve on the Office Emergency Preparedness Committee.

Washington, District Of Columbia, US

• Publicized the annual college fair, attended by 200 youth, by visiting secondary schools to talk with and distribute promotional materials to staff, teachers and students
• Created and facilitated service-learning, leadership, teamwork and personal development classes reaching more than 300 students ages 10-18
• Implemented a sexual education program in cooperation with local health center to combat the high rate of teen pregnancy
• Wrote articles, edited content and designed quarterly English Teaching and annual Youth Development newsletters that were distributed to the 250 volunteers in-country
• Identified sustainable solutions for the community’s needs through collection and analyzation of quantitative and qualitative data

North Hollywood, CA, US

• Drove sales by planning local marketing initiatives in collaboration with 17 national franchisee groups and 2 international master franchise groups; Devised and implemented a marketing training program for franchisees
• Developed and executed national advertising campaigns across multiple digital and print platforms; Managed the marketing budgets totaling more than $250,000
• Rebranded restaurants from “fast-food” to “fast-casual” by leading overhaul of messaging, design standards and website
• Spearheaded the development of a mobile application to stay ahead of the technology curve
• Secured vendor sponsorship for and coordinated the 4-day Franchise Conference, attended by corporate staff and franchisee groups
• Ensured marketing team performance and encouraged personal growth through weekly team meetings and one-on-ones

North Hollywood, CA, US

• Placed company on ABC’s hit reality television show Shark Tank, gaining national publicity
• Grew Facebook audience by more than 500%, to 8,000+ Likes, in a year by creating engaging content and utilizing Facebook Ads
• Tripled brand’s media coverage within a year by fostering media relations for national, local and niche publications and writing and distributing press releases
• Increased brand awareness in 4 markets by conducting grassroots marketing efforts, including promoting at community events; Allocated donations, both monetary and in-kind
• Engaged customer loyalty program of 15,000 through e-mail marketing initiatives
• Monitored and resolved customer feedback within 24-hours (including Yelp and other social media)

Austin, TX, US

• The Austin Creative Alliance provides the creative community with a variety of programs and services, including marketing and communications.As an intern, I worked closely with the Membership Services, Cultural.
• Created and designed media kit, brochure, handouts, website banners, and graphics
• Updated content weekly for www.NowPlayingAustin.com
• Solicited donations and sponsorships; Assisted with establishment of partnership with Capital Metro Transportation
• Conducted benchmark research to identify ways to increase membership, development opportunities

Tracked wardrobe continuityCommunicated with talent and crew members about daily locations and call timesAssisted with auditions

Master Of Science - Ms, Business Analytics

Bs, Radio-Television-Film And Public Relations, Business Foundations Program