Brittany Loyd Email & Phone Number

Dayton, Ohio Area

• Responsible for coordinating and implementing all of the company's marketing initiatives.
• Ensuring marketing communications are communicated, including the development and distribution of all marketing collateral
• Develop and support marketing plan objectives and meet organizational expenditure requirements in conjunction with Sales organization
• Coordinate and execute trade show events and promotional activities
• Manage company website and all social media platforms
• Provide leadership in management and development of joint ventures, affiliation and partnership arrangements

Miamisburg, Ohio

• Manage current customer marketing for the Specialized Law segment. Specifically aligned to the VP and Segment Director of Specialized Law Retention.
• Develop key marketing programs that assisted in maintaining under planned forecast for retention rate
• Assist in company migration efforts of new research platform to customers
• Responsible for yearly campaign development from conception to execution - specific to upsell, retention and renewal metrics using a variety of tactics
• Develop the overall retention marketing strategy that aligns to the corporate and segment sales goals
• Use predictive modeling and testing to maximize campaign results

Miamisburg, Ohio

• Apply marketing mix concepts of brand positioning, brand architecture and customer segmentation to assist in development of marketing strategies for driving brand equity, revenue and profitability
• Support Director with marketing plan development on brand, product or marketing of specialized area, including research
• Development and execution of marketing tactics
• Support new product launch plans and roll out to customers
• Analyze marketing effectiveness versus objectives
• Monthly department executive reports, financial and customer analysis, quarterly marketing dashboards

Dayton, Ohio

• Lead development and production of client campaigns from inception through program end for multiple programs at a time
• Assist in creation of grass-root online community-based travel website
• Write and package proposals and presentations for prospects and clients
• Create and publish press releases and bi-weekly newsletters
• Develop client communications budgets and track expenses against budgets; produce required reports, summaries and recommendations
• Manage outside vendors and internal channels in the creation and production of collateral materials

Dayton, Ohio

• Manage design and creation of campaign materials
• Develop and manage client campaign schedules
• Produce trip kits, pre-op binders, host manuals and site inspections manuals
• Create and manage team SharePoint sites
• Assist Account Managers as needed with client campaigns
• Manage coordination of vendor visits

Bachelors, Business Administration

Associate, Travel And Tourism

Liberal Arts