Brittany Loyd Email & Phone Number

Dayton, Ohio Area

Responsible for coordinating and implementing all of the company's marketing initiatives. • Ensuring marketing communications are communicated, including the development and distribution of all marketing collateral• Develop and support marketing plan objectives and meet organizational expenditure requirements in conjunction with Sales organization• Coordinate and execute trade show events and promotional activities • Manage company website and all social media platforms• Provide leadership in management and development of joint ventures, affiliation and partnership arrangements• Generate and manage all PR for company including: press releases, product advertising, press industry analyst• Maintain database/contact list and implement system for tracking and market analysis • Assist sales team with communications to customers and distributors• Foster relationships with external agencies and vendors• Develop and maintain marketing budget

Miamisburg, Ohio

Manage current customer marketing for the Specialized Law segment. Specifically aligned to the VP and Segment Director of Specialized Law Retention. • Develop key marketing programs that assisted in maintaining under planned forecast for retention rate• Assist in company migration efforts of new research platform to customers• Responsible for yearly campaign development from conception to execution - specific to upsell, retention and renewal metrics using a variety of tactics• Develop the overall retention marketing strategy that aligns to the corporate and segment sales goals• Use predictive modeling and testing to maximize campaign results• Utilized cross segment collaboration to take advantage of common synergies

Miamisburg, Ohio

• Apply marketing mix concepts of brand positioning, brand architecture and customer segmentation to assist in development of marketing strategies for driving brand equity, revenue and profitability• Support Director with marketing plan development on brand, product or marketing of specialized area, including research• Development and execution of marketing tactics• Support new product launch plans and roll out to customers• Analyze marketing effectiveness versus objectives• Monthly department executive reports, financial and customer analysis, quarterly marketing dashboards• Aid in clear communication of plans to internal and external stakeholders, and persuading others to support or agree to idea • Drive brand equity, revenue and profitability to Retention telephonic sales force• Responsible for developing and overseeing relationship marketing, direct mail, email, online and mobile communications to target audience • Maintain and reconcile budget monthly• Develop and institute an online virtual community for customers and prospects

Dayton, Ohio

• Lead development and production of client campaigns from inception through program end for multiple programs at a time• Assist in creation of grass-root online community-based travel website•Write and package proposals and presentations for prospects and clients • Create and publish press releases and bi-weekly newsletters • Develop client communications budgets and track expenses against budgets; produce required reports, summaries and recommendations• Manage outside vendors and internal channels in the creation and production of collateral materials • Participate in cross-functional projects with members of multiple departments• Oversee development of client registration websites • Provide copywriting for both print communications and web components; proofreading and editing responsibilities • Create and distribute emails to client lists using email application tool; create and manage online surveys using online survey application tool

Dayton, Ohio

• Manage design and creation of campaign materials • Develop and manage client campaign schedules • Produce trip kits, pre-op binders, host manuals and site inspections manuals • Create and manage team SharePoint sites • Assist Account Managers as needed with client campaigns • Manage coordination of vendor visits

Bachelors, Business Administration

Associate, Travel And Tourism

Liberal Arts