Mimeo Photos and Motif Photos are two of Apple’s long-time print partners and global producers of premium photo products. We serve more than 500,000 customers in 150 countries worldwide, and some of the world’s most distinguished brands rely on us as a print solution. Our consumer-focused apps are available for download in the macOS and iOS App Store.Accomplishments:• Successfully merged all marketing activities for two D2C photo products brands following the acquisition of Motif Photos by Mimeo Photos• Developed and implemented global email campaign strategy focused on driving customer engagement to 20 targeted countries in 10 languages across both brands• Created growth and retention marketing strategy, resulting in YOY growth each month of 2023• Increased peak/holiday season marketing conversions (orders placed) by more than 100% YOYResponsibilities:• Develops and implements global marketing strategies to promote brand awareness and increase engagement• Drives revenue and loyalty through multichannel marketing programs• Maintains comprehensive global marketing calendar• Manages multiple cross-functional projects with key stakeholders across the business• Plans and executes all consumer email marketing campaigns• Designs all email marketing assets• Analyzes and reports on campaign performance, making strategic adjustments and recommendations• Copywriting and editing for email, blog, web, and print

Leads marketing efforts for North American headquarters of global art and craft consumer products brand, Tombow. Coaches and mentors a team of 4 skilled and creative individuals, providing strategic and creative direction + oversight for all marketing content. Establishes strategic marketing plan and departmental goals, working with all team members to meet company objectives.Accomplishments:• Initiated comprehensive overhaul of brand imagery and videography, planning the project in phases and providing creative direction to in-house photographer/videographer• Successfully migrated email marketing to Klaviyo, learned the new platform, and trained multiple team members how to use it; this move saved the company $24k annually in fees and increased email conversions• Grew email subscribers 12x over 7 years; increased open rates by 160% within a 9-month period and implemented strategic audience segmentation strategy resulting in an 88% increase in email revenueResponsibilities:• Maintains comprehensive marketing calendar, encompassing all areas of marketing, public relations, and sales activities• Manages robust influencer marketing program, providing strategic planning and direction while driving decisions and providing guidance + training to team members to execute specific deliverables• Strategic planning of social media campaigns, influencer marketing, public relations, advertising, email marketing, digital marketing, and consumer educational initiatives• Prepares and monitors annual marketing budget• Leads implementation of various marketing programs from start to finish, ensuring timely delivery and driving collaboration between multiple stakeholders to meet company and department objectives• Plans and executes all consumer email marketing• Develops educational content for consumers as well as B2B audience to drive sales

Accomplishments:• Tombow Employee of the Year, 2017• Winner of 2017 Ragan PR Daily Digital PR & Social Media Awards, Best Use of Instagram• Employee of the Quarter, Q2 2017Responsibilities:• Develops and executes integrated communications strategies through social media, public relations and paid media.• Communicates brand message through development, implementation and management of social media presence and public relations opportunities. • Creates and manages annual paid media plan.• Creates and executes a comprehensive social media strategy, acting as an advocate for Tombow in social media spaces, engaging in dialogues and answering questions where appropriate either directly or through use of direct reports. • Builds and maintains strong media relationships with key industry trade media to facilitate placement of articles and releases.• Responsible for establishing the creative direction for social media. • Manages network of Brand Ambassadors and showcases work through use of social media to build demand for the Tombow brand. • Develops and monitors effective benchmarks for measuring the impact of social media programs; analyzes and reports on campaign effectiveness to maximize results. • Monitors tools, trends and applications in social media and appropriately apply that knowledge to increasing Tombow’s use of social media.• Creates and executes promotional campaigns to support new product launches, key account promotions and capitalizes on key industry trends.• Manages direct reports to execute established strategic direction of annual media plan and management of the Tombow Design Team and Brand Ambassador network.• Manages Design Team by providing direction and promotional calendar, establishing vendor partnerships, giveaways, cross promotions, etc. • Manages Brand Ambassador team by providing direction and promotional calendar.• Provides creative direction for lifestyles images for use in social media and online advertising.

Accomplishments:• Named Employee of the Quarter for Q1 2016• Organically increased company's Instagram followers by more than 150,000, taking the account from 2.3k followers to nearly 180k in 2 years• Organically increased company's Facebook fans by 126% in 2016; and by 54% during 2015• Established weekly Periscope live streaming event for fans to see live demonstrations of products and have question and answer sessions; account has grown to 20k followers in 6 months• More than doubled monthly orders/sales on company website through innovative and targeted organic social media postsResponsibilities:• Create and execute comprehensive, targeted social media strategy across all channels to effectively drive e-commerce sales, customer engagement and brand loyalty• Advocate for Tombow through use of social media to engage with fans, answer questions and educate the consumer• Influencer outreach and strategic identification of potential Brand Ambassadors• Weekly and monthly social media benchmark reporting to measure impact of social media programs; analyze and report on campaign effectiveness to maximize results• Review metrics on an ongoing basis, analyze, draw conclusions and recommend action• Monitor tools, trends and applications for social media • Assist in establishment of creative direction • Provide creative direction and manage process for all product photography, including product and packaging images, e-commerce specific images and lifestyle images for use in advertising and collateral• Oversee and manage activities of the Design Team, which consists of 7 paid consultants who create projects and blog posts for the company; provide direction for the team and give final approval for all vendor partnerships, giveaways, blog hops, etc.

Accomplishments:• Organically increased company's Instagram followers by 34,000 (nearly 1500%), taking the account from 2.3k followers to 36k in 2015• Organically increased company's Facebook fans by 54% in 2015• Established weekly live streaming event for fans to see live demonstrations of products and have question and answer sessions• Driven sales to company website through innovative and targeted organic social media postsResponsibilities included:• Strategic planning and implementation of targeted social media campaigns to drive sales, customer engagement and brand loyalty• Daily management and monitoring of the company's social platforms (Instagram, Facebook, Twitter, Pinterest, Google+, YouTube, Periscope, Tumblr, Tombow Blog)• Staying up-to-date on social media trends, platforms and how to leverage interactions• Weekly and monthly analytics reporting for all of the company's social platforms• Seeking new partner and cross promotional activities to enhance the brand and increase product awareness to the consumer• Overseeing and managing activities of the Design Team, which consists of 6 consultants who create projects and blog posts for the company• Designing all digital graphics for sales, promotions, email marketing communications, and social media posts to ensure consistent branding across all digital mediums• Designing select collateral materials such as sell sheets, tradeshow signage, product packaging, etc.

Accomplishments:• Organically increased company's Instagram followers by nearly 500%, taking the account from 2.3k followers to 14k over the course of 6 months• Organically increased company's Facebook fans by nearly 40% over the course of 6 months• Driven sales to company website through innovative and targeted organic social media postsResponsibilities included:• Management of day-to-day social interactions across all of the company's social platforms (Instagram, Facebook, Twitter, Pinterest, Google+, YouTube, Periscope, Tumblr, Tombow Blog)• Strategic planning for social media campaign execution to drive sales, customer engagement and brand loyalty across the art, craft and office products channels• Staying up-to-date on social media trends, platforms and how to leverage interactions• Weekly and monthly analytics reporting for all of the company's social platforms• Seeking new partner and cross promotional activities to enhance the brand and increase product awareness to the consumer

Gleeds is a world class international management and construction consultancy with 56 offices in 21 countries across 5 continents. We employ 1,300 staff globally and provide solutions for every stage of the property lifecycle. Gleeds' U.S. headquarters is located in Atlanta, with offices in Chicago, New York and San Francisco. Responsibilities include:• Brand development – designs and writes content for brochures, flyers, email communications, advertising, and other marketing materials for internal and external use, as well as for several clients.• Designed and developed company iPad app for business development; Apple iOS Developer.• Developed and implemented social media strategy for U.S. offices; day-to-day social media management• Prepares and maintains marketing materials such as capability statements, project information sheets, staff resumes and company presentations.• Prepares proposals/bid documents for new construction opportunities across the U.S. and worldwide.

• Worked closely with franchise companies and their franchisees to garner media attention. • Maintained relationships with the media, actively researched and followed business trends nationwide. • Wrote press releases, bio profiles and media pitches for clients. • Served as a consultant on all things related to communication, including marketing, brand development and how to leverage interactions with the media.

• Reported on daily deadlines, seeking out local stories with meaning to the surrounding community, which spanned three states. • Responsible for finding sources, interviewing, compiling notes and synthesizing into an easily understood format for readers. • Specialized in banking, tourism, green issues, the economy and entrepreneurism, with a focusin vivid and accurate storytelling. • Experienced in breaking news, Web reporting, and shooting photos and video.

As news editor, was responsible for editing and proofreading all news copy appearing in the five-day newspaper. Oversaw all aspects of the news operation and supervised 20 staff writers, along with the associate news editor. Actively taught reporters basics of news writing, ethics and AP style.

Managed the day-to-day operations of the newspaper, coordinating editorial coverage for each of the five department desks. Planned layout of the paper, determining where each story would appear while keeping a keen eye on rules of design and newsworthiness of each article.

Investigated and reported on the inner-workings of UGA’s top administrators, and broke a story of national significance with the George Zinkhan III triple homicide in April 2009. Also covered all campus-related crime incidents as the crime beat reporter. Gained extensive knowledge of AP style and completed all assignments on deadline.

Coordinated the theme of the magazine's opinions page for the fall 2008 and spring 2009 issues. Edited all copy to appear on the opinions page for each issue. Worked with writers to enhance writing skills and knowledge of AP style.

Performed quality and editorial verifications on type-set manuscripts. Processed in-house type setting jobs and confirmed accuracy in type-setting. Performed regular entries to the company database.

Maintained marketing inventory and assembled targeted promotional kits. Copy edited and proofread product catalogs prior to printing and distribution. Researched potential customers, pricing options and avenues for future business opportunities for the company’s FanMats brand. Experience in data management and data entry, as well as updating information on the company's website.

Checked for accuracy and AP style on multiple articles for the fall 2008 issue.