Brittany Wong Email & Phone Number

- Researched and wrote nuanced digital strategy reports with an omni-channel approach across multiple clients including Redbull, Home Depot, ATB Financial, Evo, Tails Co., Orage and Stept Studios. - Advised clients on digital marketing strategy through data-driven research which provided insights on paid and organic digital media strategy, competitive analysis, market overviews and marketing funnel analysis.- Analyzed Facebook, TikTok, Instagram for social trends to uncover winning… Show more - Researched and wrote nuanced digital strategy reports with an omni-channel approach across multiple clients including Redbull, Home Depot, ATB Financial, Evo, Tails Co., Orage and Stept Studios. - Advised clients on digital marketing strategy through data-driven research which provided insights on paid and organic digital media strategy, competitive analysis, market overviews and marketing funnel analysis.- Analyzed Facebook, TikTok, Instagram for social trends to uncover winning strategies for paid and organic media across multiple clients. - Researched and analyzed digital performance metrics using SEMRush, Pathmatics, Tubular Labs, Similarweb, eDataSource, and Exolyt. - Peer-reviewed and QA checked other researcher's reports for design, conceptual, grammatical and data errors with a high degree of detail orientation. - Honed slide design skills for client reports using Google Slides and Sheets. Managed time tracking via ClickUp and Basecamp. - Developed skills using chatGPT to analyze data and correct minor design errors in research pieces. Show less

- Created Facebook and Instagram campaigns for small business and optimized to achieve KPIs and increase their CTR, and retarget for higher conversions.- Optimized website for increased SEO to rank higher in Google Search. - Created, managed and optimized Google Search & Display campaigns for a small business.- Tweaked websites on Shopify to optimize user experience and aesthetics of website. - Wrote copy for and dispatched marketing emails using Klaviyo. - Edited videos and… Show more - Created Facebook and Instagram campaigns for small business and optimized to achieve KPIs and increase their CTR, and retarget for higher conversions.- Optimized website for increased SEO to rank higher in Google Search. - Created, managed and optimized Google Search & Display campaigns for a small business.- Tweaked websites on Shopify to optimize user experience and aesthetics of website. - Wrote copy for and dispatched marketing emails using Klaviyo. - Edited videos and photos used for ad copy using Adobe Premier Pro, and Photoshop for use in social media advertising and Instagram posts. - Certifications: Google Search, Google Display, Google Adwords- Created Reddit campaigns to generate awareness for small business, targeting specific subreddits to increase brand awareness. Show less

Toronto, Canada Area

- Produce quarterly competitive analysis for Burger King using Lens CMR & Infosys CMR data to provide insights on their competition in the QSR category to inform media planning and buying- Presented Pre-Buys, Post Buys and Competitive analysis to Burger King and Benjamin Moore clients in person.- Provide Reach/Frequency data to inform TV/Radio planning for Burger King, Pier 1 and iRobot. - Support new business by running and analyzing competitive data to provide insights for… Show more - Produce quarterly competitive analysis for Burger King using Lens CMR & Infosys CMR data to provide insights on their competition in the QSR category to inform media planning and buying- Presented Pre-Buys, Post Buys and Competitive analysis to Burger King and Benjamin Moore clients in person.- Provide Reach/Frequency data to inform TV/Radio planning for Burger King, Pier 1 and iRobot. - Support new business by running and analyzing competitive data to provide insights for communications and pitch decks. - Created media landscape slides outlining the shifts in viewing habits, as well as the in depth deep dives of sports for Burger King. - Assisted in creating the Strategy Media decks for Pier 1 and Burger King.- Create visually appealing, detail oriented Powerpoint slides at highly professional level. - Trained and onboarded team of media coordinators for broadcast activation team, as well as trained and onboarded 2 media assistants for personal team. - Also buy and bill TV/Radio for Burger King/Pier 1/Benjamin Moore/iRobot/Smile Direct Club Show less

Toronto, Canada Area

- Executed online buys for various clients (Kellogg's, Red Lobster, Allstate, Spinmaster, Canada Bread) from start to finish including, selecting online vendors, trafficking and tagging ads, tracking KPIs through weekly reporting, optimization of ads and post reporting. - Simultaneously trafficked and tracked multi-KPI Online Video buys to produce weekly reports for various Kellogg's brands using DCM, MOAT, comScore, and Google Adwords with high degree of accuracy.- Analyzed findings… Show more - Executed online buys for various clients (Kellogg's, Red Lobster, Allstate, Spinmaster, Canada Bread) from start to finish including, selecting online vendors, trafficking and tagging ads, tracking KPIs through weekly reporting, optimization of ads and post reporting. - Simultaneously trafficked and tracked multi-KPI Online Video buys to produce weekly reports for various Kellogg's brands using DCM, MOAT, comScore, and Google Adwords with high degree of accuracy.- Analyzed findings from previous campaigns and consolidated into post-reports, written for various clients with recommendations for subsequent campaign pitches. - Adapted quickly to switch from Airware to Lens Radio buying software, leading and completing 2 large radio buys for Allstate and Esurance under tight time constraints. - Winner of the 2017 You-Xplore program; selected to work for 2 weeks in the Budapest Saatchi branch. Produced video content of the experience for Publicis Groupe. - Completed multiple buys for TV, Radio and Digital, including budgeting, buying commercial spots, program selection, invoice reconciliation, assessing ratings and delivering post buy reports. - Shot, directed and edited various versions of a 10 second bumper video for Starcom's internal #Pledge2Lead campaign. - Certifications: Google Adwords; Highly proficient: DCM, Brightroll, comScore, MOAT, Microsoft Office, Mediaocean Buying Suite Show less

- Created and implemented Facebook ad campaign to bring McGugan’s Irish Pub over 1000 new page likes and a 20% increase in traffic over the span of a month as part of Facebook’s Grand for Good ad competition.- Identified and plotted strategic demographic focused programming for a variety of clients including Kellogg’s, Samsung, Burger King, Novartis, and TJ Maxx. - Strong knowledge of ad tools including DDS Buying Suite, Borealis PPM, BBM Diaries, and Media Tools, with ability to… Show more - Created and implemented Facebook ad campaign to bring McGugan’s Irish Pub over 1000 new page likes and a 20% increase in traffic over the span of a month as part of Facebook’s Grand for Good ad competition.- Identified and plotted strategic demographic focused programming for a variety of clients including Kellogg’s, Samsung, Burger King, Novartis, and TJ Maxx. - Strong knowledge of ad tools including DDS Buying Suite, Borealis PPM, BBM Diaries, and Media Tools, with ability to seamlessly learn new programs- Created media flashes to highlight programming and points of interest for external stakeholders and clients. - Maintained high degree of accuracy and efficiency clearing discrepant invoices for overall campaigns exceeding $10 million. Show less

- Contributed significantly in areas of business concept, market analysis, financial modelling and marketing.- Created marketing material targeting various clients including both businesses and the general public.- Cold called over 50 schools and summer camps, and pitched concept face to face to summer camp, resulting in invitation to exhibit for annual Ontario Camps Association Conference. - Wrote marketing material targeting various clients including both businesses and the… Show more - Contributed significantly in areas of business concept, market analysis, financial modelling and marketing.- Created marketing material targeting various clients including both businesses and the general public.- Cold called over 50 schools and summer camps, and pitched concept face to face to summer camp, resulting in invitation to exhibit for annual Ontario Camps Association Conference. - Wrote marketing material targeting various clients including both businesses and the general public.- Ensured smooth operations over a very tight deadline of a day to deliver over 500 samples for exhibition show, generating 15 leads. Show less

- Lead marketing campaign comprised of online listings, mass email, social media, 2 radio interviews and 3 newspaper articles, resulting in the first 2 sold out shows in production history, and a 50% increase in ticket sales.- Liaised between media contacts and actors, to maximize press for individual actors and summer production. - Hired, scheduled, and trained 15 volunteer ticket sales and tour guides, who also provided crowd control, resulting in 8 shows that ran flawlessly without… Show more - Lead marketing campaign comprised of online listings, mass email, social media, 2 radio interviews and 3 newspaper articles, resulting in the first 2 sold out shows in production history, and a 50% increase in ticket sales.- Liaised between media contacts and actors, to maximize press for individual actors and summer production. - Hired, scheduled, and trained 15 volunteer ticket sales and tour guides, who also provided crowd control, resulting in 8 shows that ran flawlessly without incident.- Ensured smooth logistics for opening event of 10 day Fringe Festival, resolving day-of venue change, actor scheduling and customer outreach. Show less

- Adjudicated limit increases on credit cards, completing on average over 40 cases daily without error.- Perfect call-handling record with no escalations to supervisors, which included “difficult calls” from other reps.- Configured database query tools and shared with 55 colleagues, potentially increasing productivity by >20%.- Highly regarded by clients as efficient and reliable, and consistently received unsolicited positive feedback.

Bmos, Honours Specialization In Global Commerce

Activities and Societies: Fencing, Intramural co-ed basketball, Big Brother Big Sisters Go Girls Mentor, AIESEC (Corporate Relations).

Education record