Brittany Wilson

Brittany Wilson Email and Phone Number

Brand Builder | Consumer Insights | People Leader | Influential Data Storytelling @ KFC US
KFC Global Headquarters , Plano, TX 75024, us
Brittany Wilson's Location
Louisville, Kentucky, United States, United States
Brittany Wilson's Contact Details
About Brittany Wilson

I am a brand builder with a customer centric mindset and background in consumer insights. I currently have the privilege of leading two amazing teams of marketers to deliver best in class brand marketing and retail strategy for one of the largest and most iconic QSR brands in the world! Throughout the years, I've had the great privilege working on a variety of brands and categories:Quick Service: Kentucky Fried Chicken Financial Services: Bank of America, Merrill LynchConsumer Durables: Goodyear Tires, Kelly Tires, Dunlop Tires Wine & Spirits: Korbel, Canadian Mist, Early Times Tobacco: R.J. Reynolds, Santa Fe Natural Tobacco Company, Zonnic Gum

Brittany Wilson's Current Company Details
KFC US

Kfc Us

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Brand Builder | Consumer Insights | People Leader | Influential Data Storytelling
KFC Global Headquarters , Plano, TX 75024, us
Website:
kfc.com
Employees:
10
Brittany Wilson Work Experience Details
  • Kfc Us
    Director, Brand Marketing & Retail Strategy
    Kfc Us Aug 2022 - Present
    Louisville, Ky, Us
  • Kfc Us
    Marketing Director, Insights & Innovation
    Kfc Us Apr 2020 - Aug 2022
    Louisville, Ky, Us
  • Kfc Us
    Senior Manager, Consumer Insights & Innovation
    Kfc Us Jul 2018 - Apr 2020
    Louisville, Ky, Us
  • Kfc Us
    Manager, Consumer Insights & Sensory
    Kfc Us Jul 2016 - Jul 2018
    Louisville, Ky, Us
  • Kfc Us
    Associate Brand Manager, Consumer Insights
    Kfc Us Mar 2014 - Jul 2016
    Louisville, Ky, Us
  • Priceweber
    Head Of Digital Strategy
    Priceweber Aug 2013 - Mar 2014
    Louisville, Ky, Us
    Clients: Korbel California Champagne, Old Forester Straight Bourbon Whiskey, Early Times Distillery Co. Kentucky Whisky and R.J. Reynolds Tobacco CompanyDirected website redesign for Korbel California Champagne; optimizing with SEO resulting increased site traffic of over 200% and CTA over 80%Directed website design strategy and the digital launch of R.J. Reynolds product, Zonnic Gum
  • Digitas
    Senior Analyst, Strategy & Analysis
    Digitas May 2013 - Aug 2013
    Boston, Massachusetts, Us
    Client: The Goodyear Tire & Rubber Company Directed website optimizations across three brands (Goodyear, Dunlop and Kelly Tires). Redesigned logic for tire selector tool and find a retailer engine resulting in +25% web traffic to retail locations.
  • Digitas
    Analyst, Strategy & Analysis
    Digitas Feb 2011 - May 2013
    Boston, Massachusetts, Us
    Clients: Bank of America and Merrill Lynch Managed SEM and display advertising optimization across four lines of business.
  • Boston University
    Graduate Research Assistant
    Boston University Sep 2010 - Dec 2010
    Boston, Ma, Us
    Collected primary research regarding the impact of media messaging by government officials on popular opinion of healthcare reform legislation. Focus Areas: Public relations, health communication, media theoryResulting presentation: Lambert, C. A., & Wu, H. D. (2011, August). Influencing forces or mere interview sources?What media coverage about health care means for key constituencies. Presented at theannual convention of the Association for Education in Journalism & MassCommunication, St. Louis, MO.
  • Boston University
    College Of Communication (Com) Career Services Special Events Manager
    Boston University Sep 2009 - Dec 2010
    Boston, Ma, Us
  • Gartner
    Research Intern- Social Software & Collaboration
    Gartner Jul 2010 - Sep 2010
    Stamford, Ct, Us
    Conducted secondary research on executive turnover of S&P 500 companies.

Brittany Wilson Skills

Market Research Digital Marketing Spss Online Advertising Data Analysis Digital Strategy Microsoft Excel Advertising Strategy Powerpoint Marketing Strategy Google Analytics Omniture Project Management Doubleclick Tableau Excel Sql Server Dart Pivot Tables Dashboards Conversational French Traffic Analysis Multivariate Testing Seo Seomoz Ms Project Visio

Brittany Wilson Education Details

  • Boston University
    Boston University
    Applied Communication Research
  • Xavier University - Williams College Of Business
    Xavier University - Williams College Of Business
    International Business
  • Maastricht University
    Maastricht University
    Intercultural Communication / Economics
  • Université Paris-Sorbonne
    Université Paris-Sorbonne
    French
  • Assumption High School
    Assumption High School

Frequently Asked Questions about Brittany Wilson

What company does Brittany Wilson work for?

Brittany Wilson works for Kfc Us

What is Brittany Wilson's role at the current company?

Brittany Wilson's current role is Brand Builder | Consumer Insights | People Leader | Influential Data Storytelling.

What is Brittany Wilson's email address?

Brittany Wilson's email address is br****@****yum.com

What schools did Brittany Wilson attend?

Brittany Wilson attended Boston University, Xavier University - Williams College Of Business, Maastricht University, Université Paris-Sorbonne, Assumption High School.

What skills is Brittany Wilson known for?

Brittany Wilson has skills like Market Research, Digital Marketing, Spss, Online Advertising, Data Analysis, Digital Strategy, Microsoft Excel, Advertising, Strategy, Powerpoint, Marketing Strategy, Google Analytics.

Who are Brittany Wilson's colleagues?

Brittany Wilson's colleagues are Salvatore Marchese, Mai Lê, Serai Jang, Ariel Arfan, Christopher Oliver, Ayoub Laamir El Mehdaoui, Helen Dalton.

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