Brittany Machado Email & Phone Number

Boston, Ma, Us

JohnnyCakes is an interior design studio & retailer based in Providence, RI. Our services include full interior design, style consultations, staging services, and procurement. Our retail offerings include vintage and contemporary furniture, lighting, art, and unique decor items by regional artisans.

In my years at Blue Wire I have built from the ground-up all legal and operational elements of licensing, creating, and selling our network of 300+ shows. I hired our internal and external counsel, developed an industry-leading licensing template, stood up our original content division, and negotiated and closed more than 1,000 contracts in North America and the U.K. resulting in $21M in revenue from 2020-2023. Collaborating with our Network Team, I led the contract positioning of Blue Wire with all the major platforms, new content streaming products, and tech-based operational products. I am also proud to have led the creation of one of the first paid, remote sports media internships which helped launch the careers of 30+ underrepresented and emerging talent.

-Built the business affairs department from the ground-up, resulting in the licensing and ownership of more than 300+ audio and video podcasts in the U.S. and the U.K. which were leveraged into $21M in revenue spanning advertisement and partnerships.-Negotiated complex business transactions with both private and publicly traded companies for deals spanning investment, sports betting products, sales, mergers & acquisitions, crowdfunding, franchising, commercial talent campaigns, and more.-Developed innovative licensing agreements that supported scale and flexibility for present and future business needs in the areas of contingent compensation, platform distribution flux, promotional obligations, advertising requirements, content delivery and specifications, and more.-Set deal strategies across licensed and owned IP, talent, production services, marketing and advertising (including national sweepstakes), sports gaming and fantasy, live talent activations, global marketing campaigns, franchising, and more.-Led the contract positioning of Blue Wire with all the major platforms, streamers, and tech-based operational products.-Ensured fidelity of Blue Wire’s sports gaming compliance, including operations for a custom studio built for us inside the Wynn, Las Vegas. -Established and maintained a zero-litigation record.-Implemented risk mitigation strategies and compliance measures resulting in maintenance of AAA insurance, good standing in all operating states, good data security, trademark protection, and no infringement cases. -Led the integrations of all company contract operations into an AI-based CMS (Ironclad) resulting in a 3x of our department work power.-Managed corporate transactions, equity platform, advisors, fundraising, and diligence.-Created paid internship to increase pipeline into sports media resulting in 30+ career opportunities for underrepresented and emerging talent.

Young Entertainment Activists (YEA!) -Consulted for this media non-profit to assess new business unit and live event integrations, including the Sustainability Summit (featured in all major trade publications).-Leveraged studio and industry contacts to make strategic introductions and secure partnerships-Helped shaped advisor agreements and board structure.Cinema Femme Magazine-Consulted for a film publication on content refresh, website monetization, and service offerings.-Assessed content verticals and audience engagement strategies to improve performance resulting in 300% growth within first six (6) months.-Leveraged studio and industry contacts to make strategic introductions and secure media partnerships.Private individual and corporate clients-Consulted with a top finance podcast network on scaling personnel, including providing insights on key roles and staging, compensation standards, and contract structures.-Worked with linear media clients on how to reconceptualize content for the podcast space, as well as the distribution and monetization landscape.-Discussed intellectual property protections and strategies for avoiding DMCA and infringement claims with various production companies and individual podcasters.

Greater Los Angeles Area

-Was the first hire to develop a content strategy and build out the team to build an online learning platform designed to deliver free and subscription-based opportunities to global artists. This product became the official platform for the Sundance Film Festival during the pandemic. -Led content development while collaborating with marketing & technical operations team to improve UX and successfully bring product out of beta and into a fully-launched, revenue-generating product used by 20k+ members in 180+ countries. -Fully produced 90+ videos and live events across seven content verticals both remotely and on-location featuring an extensive roster of Oscar, Emmy, Spirit, and Tony-award winning artists.-Executed all business elements related to content production and distribution, including music licensing, non-union agreements, and vendor agreements.

Senior Producer, Sundance Co//ab (The Sundance Institute) August 2018 - Present-Leading development of majority of site content while collaborating with marketing & technical operations team to improve UX and successfully bring product out of beta and into a fully-launched, revenue-generating product used by 20k+ members in 180+ countries. -Developing new product offerings including social content, podcasts, Learning Pathways, Sundance-Fully producing 90+ videos across seven verticals, shot in Utah & California. -Producing 10+ livecast events featuring award-winning talent including Ava DuVernay, Jodie Foster, Michael Showalter, Chai Vasarhelyi & Jimmy Chin, Mark & Jay Duplass, Steve James, Justin Simien, and many more. -Booking 300+ talent and developing database to fulfill multiple product offerings. -Collaborating to make key strategic decisions on language-based market priorities resulting in localization of video content into Spanish & Arabic.

Produced and developed projects for talent including Emmy-nominated Kay Oyegun (This Is Us), Alison Rich (The Goldbergs), celebrity photographer Von Swank, Dan Erickson (Severance), Sherwin Shilati (Lucifer), Ceda Xiong (Blade Runner), Matt Barber (Chuck), Polina Diaz (Family Guy), and more.

Administrator for WB Writers' Workshop and WB Directors' Workshop

Scripted digital development

Greater Los Angeles Area

Greater Los Angeles Area

-Designed, conducted, analyzed, and published local, gubernatorial, and presidential exit polls in Los Angeles County.-Built a cross-cultural business and governance for the political science department, resulting in on-location learning experiences for students in New York City, Mexico City, and Los Angeles.-Co-designed the 88 Cities Mayoral Study, including designing qualitative elements, conducting interviews, and head team of researchers for data entry & analysis.-Design LA - Mexico City business & governance exchange program.-Conducted live-broadcasts of interviews with local and state representatives, including 2013 mayoral candidates.-Co-produced live events, including Forecast LA with Beacon Economics & Election Night parties.-Managed rotating team of 10 student researchers

Taught upper-level courses in cultural psychology, sociology, and gender & sexuality

"Emotion, Awareness, and Causality in Virtue Ethics and Decision Neuroscience"

Created and designed original research project to asses experimental treatment program Collected and systematized data into original databaseCollaborated with Research Director and Clinical Directors to direct future projects

Ma, Sociology

Activities and Societies: The Center for Gender Studies Gender and Sexuality Workshop

Sociology

Bachelor'S Degree, Psychology