Founder and owner of Fractional Marketing services firm, serving B2B tech startups. Provide strategic marketing leadership and expertise to multiple clients on a project-based basis. Develops and executes comprehensive marketing strategies, optimizing digital marketing efforts, audits and accelerates sales funnels, and delivers measurable results for clients while collaborating with diverse organizations to drive growth and brand success.- Working with several companies to streamline marketing operations, execute campaigns efficiently, and build stronger alignment with sales teams. - Designs and implements go-to-market strategies, including thought leadership, brand messaging and positioning, email marketing, social media marketing, and affiliate and partner marketing. - Interpreting business goals to establish departmental priorities and KPIs. Leveraging previous marketing and sales leadership experience to consult on budgeting, prioritization, reporting, and resourcing to support aggressive business growth.

Led Growth Marketing at EdTech company; owning go-to-market plans, product, and marketing launches, in collaboration with product lead and rest of the marketing teams. Spearheaded strategic marketing initiatives to drive growth and maximize utilization of our offering. Directed a cross-functional team in the development and implementation of a customer journey mapping program, resulting in a 20% improvement in customer retention by identifying pain points and optimizing touchpoints, solidifying our position as a leading platform within the higher education industry. Spearheaded strategic product marketing initiatives to drive customer growth and student utilization while optimizing CAC and LTV.

Built and directed all facets of Global Enterprise Software company's marketing department including campaign strategies, product marketing, demand generation, and customer success while managing a team of 30 and a budget of $3M. Managed marketing campaigns attributed to over 70% of closed-won revenue. Managed internal and external communications across PR, thought leadership, and social media. Collaborated with senior leadership to balance needs of stakeholders with product and sales team goals.

Recruited to set the strategic marketing vision for a $100M distributor of Bosch home products. Directed the marketing team and worked cross-functionally to realign marketing and sales teams, processes, and goals. Partnered with brands to develop effective new product campaign strategies, messaging, branding, marketing distribution channels, and national campaign schedule. Built strong relationships and maintained transparent communications with affiliates, influencers, and resellers including retailers Williams Sonoma, Bed Bath & Beyond, Sur La Table, and onboarded new brands such as Robot-Coupe.

Led marketing team for national IT consulting and managed service provider company. Scaled an efficient marketing program focused on business development, revenue growth, and customer success. Partnered with C-Suite leadership to manage field sales and service teams.