Brittany Oliver Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

Responsible for leading the growth strategy of ZURU's industry leading toys portfolio. Driving category objectives and brand strategy by collaborating with sales & marketing teams to provide strategic solutions that drive growth and implement them.

Shenzhen, Guangdong, China

• Project managed ZURU’s first brand acquisition with full operationalintegration on the business unit to ZURU in an 8 month period. Led finance,merchandising, product, marketing & sales teams on integrating the business.
• Sales: Increased net revenue from 1H 2019 to 1H 2020. Created global sales strategies & oversaw execution with sales & account managers.Developed commercial models, promotional strategies, distribution & channel.
• Sales: Increased net revenue from 1H 2019 to 1H 2020. Created global sales strategies & oversaw execution with sales & account managers.Developed commercial models, promotional strategies, distribution & channel.
• Operations: Increased profitability & expanded USA distribution from 1H 2019 to 1H 2020. Set brand KPI’s across product, manufacturing, sales & marketing- and motivated cross-functional departments to achieve them.
• Product Management: Optimized SKU range whilst maintaining revenue & increasing profitability. Led the packaging and branding refresh of over 100 SKUs with creative & product teams. Partnered with R&D on new product.
• Team Collaboration: Worked as an intermediary between the vendor in HongKong, and ZURU headquarters in Shenzhen China. Center-point forthe business unit to ensure cohesion between global sales teams and Shenzhen.

Shenzhen, Guangdong, China

• Brand Marketing: Partnered with international sales team and distribution partners on strategicmarketing plans. Develop marketing assets to support the portfolio. Worked closely with agencies on producing brand content.
• Market & Category Analysis: Determined assigned category/productobjectives and strategies. Closely monitored sales volume, market trends, new globalproduct and incremental category opportunities based on quantitative.
• Market & Category Analysis: Determined assigned category/productobjectives and strategies. Closely monitored sales volume, market trends, new globalproduct and incremental category opportunities based on quantitative.
• Sales & Marketing: Prepared presentations on a regular basis to support the sell-in of brands andnew product lines to retail partners and to various levels of the business. Show less

Tutored the capstone paper of the University of Waikato's Business Management degree (STMG391). This paper includes teaching the fundamentals of business analysis and strategy to third and fourth-year students, while also developing students presentation skills.

Bay Of Plenty, New Zealand

• Increased sales by implementing booking channels online through TripAdvisor
• Reduced admin costs by utilising technological systems
• Engaged an active social media following in order to improve brand awareness
• Coordinated over 200 passengers from cruise ships onto various tours around the Bay of Plenty on any given day. This meant dispatching drivers with profitable loadings and happy customers
• Authorised and controlled wage payments, bank statements and invoices
• Led… Show more

Hamilton, Waikato, New Zealand

Served the YWCA community and supported the governance of the YWCA Hamilton by working closely with senior leaders to set direction and ensure alignment with the YWCAs mission and values.

Waikato, New Zealand

• Organized various events for residents in order to cultivate community values and familiarise students with one another
• Mentored and provided pastoral care for 40 first year university students which helped me develop a strong sense of appreciative inquiry and conflict resolution abilities
• Supervised students and cooked meals on weekends when manager’s were away giving me a responsibility for students well-being and health & safety

Waikato, New Zealand

• Generated a digital media asset library for testimonials, images and videos
• Improved the companies media assets and resources in order to aid the promotion of the STOCKade rural nail gun
• Evaluated product benefits and uses through conducting customer interviews and research based surveys
• Assisted at the annual Field Days in Hamilton by corresponding with potential customers and media outlets in order to promote the product

Bachelor Of Management Studies Honors, Marketing, First Class Honours - 8.02 Gpa

Activities and Societies: Women's Volleyball Coach | International Buddy Programme Mentor | Study Abroad Network Board Member | National.

Exchange, International Relations And Economics

International Business

National Certificate Of Educational Achievement Level 1, 2 & 3, Ncea Level 3 Endorsed With Excellence

Activities and Societies: Deputy Head Girl | Stage Challenge | Kapahaka | Cantare Girls Choir | Student Council | Environmental Committee.