Brittany Omen Email & Phone Number

• Build and maintain relationships with retail clients, including regular communication and meetings to understand their business objectives and advertising needs.
• Develop and execute strategic advertising plans for retail clients based on their goals and KPIs.
• Review campaign performance and provide insights and recommendations to clients to optimize their advertising strategies.
• Conduct market research and competitor analysis to identify trends and opportunities in the retail industry.

• Builds category marketing strategies, informed by customer and market insights for all cross-channel marketing campaigns
• Manages $20m annually in vendor funded marketing tactics
• Works alongside top leadership in executing launches and product priorities
• Plans content execution strategies that support growth categories within the womens business
• Presents marketing strategies consistently to SVPs and VPs within marketing and merchant areas of the company

• Drove and managed the marketing process from strategy, planning and execution for all marketing channels for womens, juniors and intimates
• Strong collaboration with marketing and merchant partners to ensure promotional and content strategies are implemented across the omni channel experience
• Presented marketing executions and planning weekly to VPs of Category Marketing Managers - Womens

Menomonee Falls, Wisconsin

• Supports merchant department in executing buying and planning deadlines
• Experience in 3 different buying offices (Young Men’s Tops, Men’s Dress/Casual Shoes, and Women’s Athletic Shoes)
• Manages SKU maintenance, PO writing, item production process & samples
• Collaborates with cross-functional teams to achieve advertising, marketing and sales goals
• Maintains strong relationships with vendor partners and internal teams
• Utilizes ad calendar to ensure product is turned in to item production for appropriate advertising dates

Milwaukee, WI

Milwaukee, WI

• Marketed the business through direct mail, email and social media
• Researched seasonal trends to write blog posts
• Collaborated with team members on upcoming marketing stories to share
• Executed visual displays throughout the boutique to drive seasonal selling
• Worked trade shows to market boutique directly to potential customers

Racine, WI

• Worked with women directly on styling looks for upcoming job interviews
• Researched trends and created displays based on current learnings and product availability
• Created and executed 5 visual display concepts throughout the boutique per week
• Worked closely with donors who were dropping off merchandise at the boutique
• Collaborated with team members on ways to merchandise product

Bachelor Of Arts - Ba, Fashion Marketing

Activities and Societies: F.A.S.H, The Haute List

Education record