Brittany Omen Email & Phone Number

Milwaukee, Wi, Us

• Build and maintain relationships with retail clients, including regular communication and meetings to understand their business objectives and advertising needs. • Develop and execute strategic advertising plans for retail clients based on their goals and KPIs. • Review campaign performance and provide insights and recommendations to clients to optimize their advertising strategies. • Conduct market research and competitor analysis to identify trends and opportunities in the retail industry.

•Builds category marketing strategies, informed by customer and market insights for all cross-channel marketing campaigns•Manages $20m annually in vendor funded marketing tactics •Works alongside top leadership in executing launches and product priorities •Plans content execution strategies that support growth categories within the womens business •Presents marketing strategies consistently to SVPs and VPs within marketing and merchant areas of the company

•Drove and managed the marketing process from strategy, planning and execution for all marketing channels for womens, juniors and intimates•Strong collaboration with marketing and merchant partners to ensure promotional and content strategies are implemented across the omni channel experience •Presented marketing executions and planning weekly to VPs of Category Marketing Managers - Womens

Menomonee Falls, Wisconsin

•Supports merchant department in executing buying and planning deadlines•Experience in 3 different buying offices (Young Men’s Tops, Men’s Dress/Casual Shoes, and Women’s Athletic Shoes)•Manages SKU maintenance, PO writing, item production process & samples•Collaborates with cross-functional teams to achieve advertising, marketing and sales goals •Maintains strong relationships with vendor partners and internal teams•Utilizes ad calendar to ensure product is turned in to item production for appropriate advertising dates•Selected as Assortment Shoot SME across the Young Men’s division to implement efficient process for turning in samples for advertising•Coordinated program shoots with cross functional teams to showcase select styles on web as well as in tab •Built recaps for K-link reporting and OHNO reporting

Milwaukee, Wi

Milwaukee, Wi

•Marketed the business through direct mail, email and social media •Researched seasonal trends to write blog posts •Collaborated with team members on upcoming marketing stories to share•Executed visual displays throughout the boutique to drive seasonal selling•Worked trade shows to market boutique directly to potential customers

Racine, Wi

•Worked with women directly on styling looks for upcoming job interviews•Researched trends and created displays based on current learnings and product availability•Created and executed 5 visual display concepts throughout the boutique per week •Worked closely with donors who were dropping off merchandise at the boutique •Collaborated with team members on ways to merchandise product

Bachelor Of Arts - Ba, Fashion Marketing

Activities and Societies: F.A.S.H, The Haute List

Education record