Brittany Ouyang Email & Phone Number

California, United States

San Francisco Bay Area

San Francisco Bay Area

Cruise marketing was absorbed into parent company GM.

El Segundo, California, United States

Greater Los Angeles Area

• Conducted in depth competitor and market analysis to develop the go-to-market strategy for a new product launch for the Dolls Global Brand Team. Oversaw initial implementation of the go-to-market strategy.
• Analyzed Mattel dolls portfolio brands, identified whitespace opportunities for new brand launches, and made actionable recommendations to extend product lifecycles to leadership.
• Interviewed cross-functional Mattel stakeholders to create a marketing playbook detailing best practices for establishing and sustaining evergreen brands.

Greater New York City Area

• Created and executed marketing strategies for emerging brands, facilitating partnerships, consulting on brand campaigns and organizing trunk shows
• Oversaw social media strategy and growing e-commerce businesses
• Secured press in top publication by facilitating relationships with editors

Greater New York City Area

• Conceptualized and managed all brand marketing initiatives including strategic partnerships, brand campaigns, social media and DTC business
• Oversaw $1M annual marketing budget
• Produced the annual NY Fashion Week show, managing a team of 60 and $500k budget, increasing attendance and press coverage year over year
• Managed Marketing Assistant, E-Commerce Associate and interns

Greater New York City Area

• Signed two new clients, resulting in $500,000 annual revenue. Acted as representative of CEO.
• Secured the equivalent of over $1 million worth of press coverage for clients in top-tier outlets.
• Pioneered the interactive Make-Your-Own ‘Clarita’ event for client Alexandre Birman, resulting in 10% increase in revenue yearly.

Greater New York City Area

• Planned and executed the international (Paris) and domestic (New York) press presentations for clients, increasing attendance by 10% each season by maintaining press relationships.
• Increased brand awareness across clients by pitching and securing stories in top publications.

Greater New York City Area

• Wrote annual PR plans, seasonal strategies, weekly, monthly and seasonal performance recaps for Vera Wang Bride and Vera Wang license brands.
• Assisted in planning and executing all brand events such as press events and fashion shows.

New York, NY

• Drafted emails and reports, providing a basis on which the senior team could build.
• Oversaw logistics of loaning samples to publications, ensuring that no samples were lost.

Master Of Business Administration - Mba

Activities and Societies: Student Ambassador, Merage Women in Business, Merage Marketing Association, Challenge for Charity

Bachelor Of The Arts, Psychology, French, Chinese

Activities and Societies: Vassar Repertory Dance Theater, Vassar College Multicultural Recruitment, Vassar College Admissions, French.

Education record