Brittany Vadney

Brittany Vadney Email and Phone Number

Director of Product | Leader in Digital Strategy, Innovation, & Human-Centered Design @ MVP Health Care
Brittany Vadney's Location
Pittsburgh, Pennsylvania, United States, United States
Brittany Vadney's Contact Details

Brittany Vadney personal email

n/a

Brittany Vadney phone numbers

About Brittany Vadney

I specialize in leading cross-functional teams to develop and execute data-driven, customer-centric product strategies that drive measurable impact. With nearly a decade of experience in healthcare, I have successfully led product innovation, streamlined processes, developed AI strategy, and delivered seamless digital experiences in highly regulated environments. My passion lies in harnessing technology to solve real-world problems, delivering scalable solutions, and leading teams to excellence.

Brittany Vadney's Current Company Details
MVP Health Care

Mvp Health Care

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Director of Product | Leader in Digital Strategy, Innovation, & Human-Centered Design
Brittany Vadney Work Experience Details
  • Mvp Health Care
    Director Of Product Management
    Mvp Health Care Nov 2024 - Present
    Schenectady, New York, Us
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  • Mvp Health Care
    Senior Product Manager
    Mvp Health Care Apr 2024 - Nov 2024
    Schenectady, New York, Us
    Owns digital product strategies and solutions for Provider and Care Management Experiences. Works across the portfolio of products to drive strategic development in an agile environment. Develops vision, KPIs, and roadmaps, embodies the voice of the customer, and ensures product direction is data-driven to impact business outcomes.- Created build vs buy case for provider portal to gain executive buy-in for digital strategy.- Developed vision and roadmap for Long Term Support Solutions (LTSS) to improve both internal care management and external member experiences.
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  • Upmc Health Plan
    Senior Product Manager - Digital Strategy & Innovation
    Upmc Health Plan Jun 2022 - Mar 2024
    Pittsburgh, Pennsylvania, Us
    Promoted to build and lead the strategic product team for UPMC Health Plan's portfolio of consumer-facing digital products (serving 4.1M+ members), which includes award-winning mobile apps, telehealth solutions, virtual assistants, and member websites. Hired and empowered a team of PMs, and reported directly to the AVP of Consumer Innovation.Created the member experience vision, portfolio roadmaps, and my team led discovery and definition of 0 to 1 product and feature development. Acquired funding ($5-10M+) via executive stakeholder and board approval for new digital product initiatives. Reached 60% digital adoption for our Medicare membership, which resulted in a 5x increase YOY. Led consumer-facing AI strategy, and launched the organization's Virtual Assistant (chatbot) in Oct 2022. Collaborated with UPMC Enterprises on member-patient experience and personalization for MyUPMC.
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  • Upmc Health Plan
    Growth Product Manager (Lead)
    Upmc Health Plan May 2021 - Jun 2022
    Pittsburgh, Pennsylvania, Us
    Promoted to a senior-level role and continued to have direct report experience. Supported the creation of an org-wide goal to reach 50% member digital engagement by 2024 and created a cross-functional roadmap to achieve this. Realized a 35% increase YOY in member digital engagement.
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  • Upmc Health Plan
    Digital Product Manager Ii
    Upmc Health Plan Jul 2019 - May 2021
    Pittsburgh, Pennsylvania, Us
    Led the team overseeing a $2 million enhancement roadmap for our consumer-facing UPMC Health Plan mobile app to align the product direction with user experience research, new product vision, business outcomes, and member journey mapping. Increased app store rating from 2.1 to 4.6 over a period of 5 months.
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  • Upmc Health Plan
    Digital Product Manager I
    Upmc Health Plan Sep 2018 - Jul 2019
    Pittsburgh, Pennsylvania, Us
    Led and delivered a complete rewrite of our mobile app to move to shared microservices and NativeScript, and served as the product manager for the entire feature set of the UPMC Health Plan app during this time. Implemented team improvements for Agile methods and processes; such as, estimation, demos, requirements gathering, retros, and providing sprint goals. Created a Discovery & Definition framework for new feature development in order to better align Product Management with Experience Strategy and UX teams.
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  • Upmc Health Plan
    Campaign Marketing Manager, Digital Health Products
    Upmc Health Plan Jan 2017 - Sep 2018
    Pittsburgh, Pennsylvania, Us
    Managed marketing campaigns and creates strategies to promote digital health products; such as, telehealth services, mobile apps, and online patient tools. Through a successful marketing campaign, UPMC AnywhereCare, UPMC Health Plan’s telemedicine service, saw a 200% increase in utilization year over year, which resulted in over $1M of cost savings. Served as marketing campaign lead on the development of Amazon Alexa and Google Home skills for our digital products. Created workflows for email automation to support digital engagement marketing campaign, and launched the organization’s first automated email campaign.
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  • Cleveland Clinic
    Marketing And Communications Coordinator
    Cleveland Clinic Oct 2015 - Nov 2016
    Cleveland, Ohio, Us
    - Supported Cleveland Clinic's Heart & Vascular Institute, Children's Hospital, Ob/Gyn & Women's Health Institute, and Respiratory Institute with all of their marketing initiatives.- Responsible for promoting, coordinating and moderating physician to patient web chats and webinars on specific topics to promote both patient education and patient acquisition. - Assisted with monitoring analytics and creating strategies for PPC campaigns that result in an ROI of over 700% and increase campaign conversion by creating marketing automation campaigns in Marketo. - Became BrightEdge certified in SEO and keyword research and played a key role in optimizing Cleveland Clinic’s website as well as making updates to the website regularly with knowledge of HTML.- Help manage the Cleveland Clinic Children’s Facebook page, which currently has over 120,000 followers.
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  • Cleveland Clinic
    Talent Acquisition Intern
    Cleveland Clinic Jul 2015 - Oct 2015
    Cleveland, Ohio, Us
    - Developed the Student Experience program by revising and rewriting existing documents and processes, and create a new online portal to enhance the intern experience.- Maintained applicants in Position Manager, Lawson, SharePoint and Universal Background Screening by acting as a member of the Recruitment Technician team.- Assisted with the department’s #NursesRightNow campaign, which successfully recruited and hired 600 nurses over a span of 8 weeks, by organizing marketing materials for events, processing hires, and creating daily internal email newsletters for campaign updates.- Created print and digital marketing materials to promote continuing education for LGBT patient-centered care for all Cleveland Clinic hospital locations.
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  • Upmc
    Marketing Summer Associate
    Upmc May 2014 - Jan 2015
    Pittsburgh, Pa, Us
    - Part of the team that wrote, edited, and designed content in order to redesign the UPMC Health Plan website. Became knowledgeable of SEO practices through this project.- Gave presentations to executives and upper-level marketing management.- Created weekly email blasts for the UPMC Health Plan blog subscribers. - Edited and wrote many articles, blog posts, print marketing materials, video scripts, legal documents, and talking points.- Gained basic experience with Photoshop and InDesign.
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  • John Carroll University
    Department Of Sociology And Criminology Office Assistant
    John Carroll University Sep 2012 - Dec 2013
    University Heights, Oh, Us
    - Responsible for assuming administrative functions during day-to-day operations.- Aided professors in their various research compilations through editing, or data checking.
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Brittany Vadney Skills

Social Media Editing Event Planning Marketing Copywriting Blogging Social Media Marketing Facebook Microsoft Office Writing Leadership Powerpoint Twitter International Perspective Study Abroad Programs Microsoft Word Microsoft Excel Photoshop Research Marketing Communications Indesign Google Analytics Seo Google Trends Database Administration Instagram Experienced Traveler Graphics Public Speaking Marketing Automation Email Marketing Sitecore Communication Media Relations Digital Marketing Marketo Marketing Strategy Multi Media Marketing Campaigns Campaign Development Product Management Requirements Gathering Scrum Agile Methodologies Google Adwords Design Thinking Product Marketing Digital Strategy Product Development Microsoft Azure Vsts Confluence Product Strategy Design Sprints

Brittany Vadney Education Details

  • John Carroll University
    John Carroll University
    English Literature And Communications
  • Cornell University
    Cornell University
    Digital Transformation Certificate
  • Regent'S University London
    Regent'S University London
    English/Communications

Frequently Asked Questions about Brittany Vadney

What company does Brittany Vadney work for?

Brittany Vadney works for Mvp Health Care

What is Brittany Vadney's role at the current company?

Brittany Vadney's current role is Director of Product | Leader in Digital Strategy, Innovation, & Human-Centered Design.

What is Brittany Vadney's email address?

Brittany Vadney's email address is br****@****jcu.edu

What is Brittany Vadney's direct phone number?

Brittany Vadney's direct phone number is (800) 361*****

What schools did Brittany Vadney attend?

Brittany Vadney attended John Carroll University, Cornell University, Regent's University London.

What are some of Brittany Vadney's interests?

Brittany Vadney has interest in Children, Civil Rights And Social Action, Disaster And Humanitarian Relief, Human Rights, Arts And Culture, Health.

What skills is Brittany Vadney known for?

Brittany Vadney has skills like Social Media, Editing, Event Planning, Marketing, Copywriting, Blogging, Social Media Marketing, Facebook, Microsoft Office, Writing, Leadership, Powerpoint.

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