Who is Brittany Ray? Overview
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Brittany Ray is listed as Director of Demand Generation at WestCX, based in Illinois, United States. AeroLeads shows a matched LinkedIn profile for Brittany Ray.
Brittany Ray previously worked as Director of Demand Generation at Mosaicx and Digital Marketing Manager at Mosaicx. Brittany Ray holds Master Of Business Administration - Mba, Digital Marketing Concentration from Benedictine University.
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Email format at WestCX
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WestCX
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Profile bio
About Brittany Ray
WHO I AM: I’m a successful marketer always looking to the future. As a strategic-doer and self-starter, I have a career-long record of accomplishing ambitious goals for brands in multiple industries. I have delivered significant results in brand awareness, lead generation, organic search performance, web traffic, social media followers, revenue, and more!WHAT I DO: My professional mantra is “When I know better, I do better” (Maya Angelou). This philosophy guides me to use data insights and learnings from past campaigns to inform future strategies. I also apply this lesson to my own job: I’m agile in taking on different roles within the company in order to push our projects past the finish line.WHY IT MATTERS: The MarTech space is always changing, with new software platforms and tools emerging every day. I thrive in this future-forward digital landscape because I’m always ahead of the technology curve and embracing the ones that add value to our business. I have an ideal blend of analytical skills, data literacy, and curiosity that makes me the ideal leader for a forward-thinking brand and an empowering mentor for my teams and peers.WHAT MAKES ME DIFFERENT: I’m a first-generation college graduate who put myself through school by working three jobs. Through tireless work ethic, I graduated with honors and was recognized by my school for making an impact in the local community. This experience gave me the ability to multi-task, navigate conflict, and address pressing business challenges with confidence and persistence.WHERE I EXCEL: Digital Marketing Strategy, Including Email, Social Media, & Content Marketing ✯ Marketing Automation ✯ Brand Development & Activation ✯ Sales Enablement & Demand Generation ✯ Account-Based Marketing ✯ Data-Driven Strategies for Customer Engagement, Conversion, Retention, & Loyalty ✯ SEO & SEM ✯ Experience in Agency & In-House Marketing Positions
Listed skills include Leadership, Product Marketing, Team Building, Visual Merchandising, and 46 others.
Current workplace
Brittany Ray's current company
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11 roles
Brittany Ray work experience
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Director Of Demand Generation
Digital Marketing Manager
Aug 2022 - Jul 2024
Digital Marketing Manager
Established a successful digital marketing program for the start-up SaaS provider. Develop content and campaign strategy for all channels: web, social, advertising, and email. Notable achievements:⇨ Generated 108% growth in leads from 2019 to 2020⇨ Doubled brand market presence, which enabled the company to achieve the “momentum leader” and “high performer” badges on G2 review page⇨ Led SEO initiatives that generated 45% increase in organic web traffic⇨ Achieved 87% YoY increase in overall web traffic with website refresh initiative⇨ Drove 266% increase in organic search metrics in 18 months after adoption of BrightEdge⇨ Replaced the outbound lead generation strategy with a 100% inbound strategy
Feb 2021 - Aug 2022
Digital Marketing Specialist
Supported MPOWR Envision with proven marketing strategies for sales enablement, demand generation, brand activation, customer journey optimization, and company reputation management. Notable achievements:⇨ Led and managed marketing automation using HubSpot, then implemented Pardot to sync with Salesforce, which generated richer marketing insights⇨ Increased total number of customer reviews and testimonials by 50%⇨ Engaged with two brand consultants to clarify brand positioning, end-user personas, and ideal customer profiles for targeting and personalization⇨ Increased software review presence, created and tested new content via A/B testing, and expanded organic presence via SEO
Nov 2019 - Feb 2021
Digital Marketing Specialist
Created, managed, and continually optimized content calendars, social media campaigns, and B2B email drip campaigns. Grew social media traffic by 14% and website visits from email marketing by 11%. Also, drove 81% increase in web traffic from Facebook, 55% increase in social website conversions from Twitter, and 26% organic increase in LinkedIn followers.
Aug 2018 - Nov 2019
E-Commerce Specialist
Executed B2B and B2C email marketing campaigns, influencer programs, media placements, and other PR. Managed advertising for Amazon accounts, including Prime promotions. With this promotion, took greater ownership of Amazon e-commerce management, social media oversight, model and talent acquisition, and customer service functions.
Oct 2016 - Aug 2018
Social Media Specialist
In first five months, focused on growing followers and reach of social media accounts through targeted campaigns. For example, launched a micro-influencer campaign that increased brand exposure and website sales: gained 7,000 organic LinkedIn followers and 2,500 organic Facebook followers, which contributed to 32% boost in assisted social conversions
Oct 2016 - Mar 2017
Social Media Monitor
Managed social media accounts for hospitality clients both nationally and internationally. Key clients included Four Seasons, Ritz Carlton, and Hilton. Alerted stakeholders of crisis alerts and celebrities on their properties.
Jun 2016 - Jul 2018
Visual Merchandiser (Freelance)
Created visual merchandising for new store openings and trained staff on various brands.
Jun 2016 - Jun 2018
Marketing Intern
Produced content and blog copy on marketing and industry topics. Also, met agency customers and supported team presentations of buyer persona data. Used Basecamp, Hootsuite, Buffer, and Google Ads for social media and advertising projects.
Apr 2016 - Jun 2016
2 education records
Brittany Ray education
Master Of Business Administration - Mba, Digital Marketing Concentration
Benedictine University
Bachelor Of Arts - Ba, Marketing And Management
The Art Institutes
FAQ
Frequently asked questions about Brittany Ray
Quick answers generated from the profile data available on this page.
What company does Brittany Ray work for?
Brittany Ray works for WestCX.
What is Brittany Ray's role at WestCX?
Brittany Ray is listed as Director of Demand Generation at WestCX.
Where is Brittany Ray based?
Brittany Ray is based in Illinois, United States while working with WestCX.
What companies has Brittany Ray worked for?
Brittany Ray has worked for Westcx, Mosaicx, Mpowr Envision, Springs Window Fashions, and Travelon Bags.
How can I contact Brittany Ray?
You can use AeroLeads to view verified contact signals for Brittany Ray at WestCX, including work email, phone, and LinkedIn data when available.
What schools did Brittany Ray attend?
Brittany Ray holds Master Of Business Administration - Mba, Digital Marketing Concentration from Benedictine University.
What skills is Brittany Ray known for?
Brittany Ray is listed with skills including Leadership, Product Marketing, Team Building, Visual Merchandising, E Commerce, Powerpoint, Social Media, and Hubspot.
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