WD Lab Grown Diamonds Relaunches as WD Advanced Materials | To amplify the power and potential of our mission, we strategically expanded the footprint and operations of our Advanced Materials division in 2023, launching as a new entity in October of that year. Here our work focuses on the breakthrough, high-impact diamond applications of tomorrow, to solve the problems of today — from reducing our reliance on fossil fuels, to advancing automation, to efficiently powering green and quantum technologies. In this role, I lead all commercial and growth efforts, including Revenue, Marketing, Merchandising and Sustainability.As a trusted partner to government agencies, defense contractors, academic institutions, and private sector companies and innovation labs, we offer precision-made diamond substrate and epitaxial wafer solutions across a range of material grades, and at industry-leading form factors. WDAM is proud to be leading the charge in ushering in the diamond age through our next-gen technology and ultra-wide bandgap semiconductor solutions.

WD Lab Grown Diamonds | Leading Marketing, Merchandising and Sustainability at the first third-party sustainably certified and 100% climate neutral diamond company in the world. Backed by Private Equity firm Huron Capital, WD is a pioneering technology company dedicated to culture-shaping transformation through innovation. Notably, in 2021, we launched Latitude, creating the next generation of luxury in the jewelry industry through a purpose-led consumer brand built on values of diversity, equity and inclusion. Latitude's fully traceable lab grown diamonds are chemically, atomically and optically the same as mined diamonds, and available only through exclusive luxury jewelry and watch brand partnerships.

Advising early- and mid-stage startups in mission orientation, brand development, GTM planning, integrated marketing, and digital transformation.

A VC-backed social selling startup, innovative e-commerce platform and lifestyle brand. As the company’s principal marketer, integral in launching and scaling the company, my remit included brand, merchandising, growth, CRM, e-commerce, digital and communications.

Celebrated global firm serving early- to mid-stage Silicon Valley startups and Fortune 500 companies. As a strategic communications consultant and team lead, I worked closely with technology entrepreneurs and emerging brands to craft impactful growth stories and secure governmental and financing support.