Managing portfolio of nutrition kids brands - including Hi-C, Honest Kids and Minute Maid kids across all RTM (including food service).Innovation pipeline creation exploring adjacent and white space opportunitiesSupply chain and demand planning collaboration with commercial counterparts to execute business planLeading annual brand plans - from creation to socialization with sales and retail customers.Coaching and mentoring highly skilled team of direct reports.Sponsoring extensive consumer target research to validate existing and explore new categories and consumer groups

• Evaluating Simply's $1.7B chilled juices and plant-based beverages segment through comprehensive business reviews to unlock sources of growth by evaluating key sales metrics and consumer insights to quickly implement action, ultimately achieving double digit growth.• Leading Simply's expansion in the B2B (food service and on premise channel), achieving +80% growth in 2021, through creation of strategies and identification of key sources of growth.• Planning and executing integrated marketing campaign briefing and planning with agencies - setting growth objectives and communication of evolving priorities with agency partners. Evaluating media creative to drive purchase and ROI to refine sharper targeting on key consumer groups within digital and social.• Conducting research to re-evaluate consumer messaging, product propositon and media mix to course-correct and lead product development and positioning recentered on relevant and recent consumer insights. Thoughfully implementing a mix of awareness and trial-driving tactics in order to drive brand and product affinity as well as repeat purchase. • Building out Simply's e-commerce strategy during COVID - allocating a multimillion-dollar spend amongst food delivery intermediaries, retail apps, and pure play e-commerce retailers. • Piloting the first agile team focused on short-term momentum and long-term growth for key sources of growth. Assembled weekly group meetings to collaborate across R&D, commercialization, packaging, graphics, pricing, legal, PR, and creative content functions to empower information sharing and agility in multiple workflows.• Conducting regular 1:1 on active projects, coaching, along with professional development conversations with direct report. • Driving role sort and company rewiring gaps within the new organization across multiple functional groups after company reorganization. Completing ongoing business continuity tasks such as budget planning and management.

• Served as brand-lead on Simply Almondmilk innovation, contributing to the consumer proposition, formula optimization, sales material creation, and graphics development. • Analyzed consumer insights through social media and consumer comments center to address both consumer concerns and to inform/recommend future package and brand innovations - including reformulation and package right-sizing• Led digital and social content, including content calendar creation, concept vetting with creative agency partner, onsite production and approvals with key stakeholders on brand, IMC, SRA, and Legal, as well as flighting and targeting recommendation with media agency,• Worked alongside procurement, R&D, and sustainability team to review and improve sustainable practices with suppliers. Created compelling consumer-facing messaging to support internal improvements.• Served as brand advocate and lead presenter for various internal and external presentations including customer sell in meetings to larger annual sales meetings. • Maintained and reinvigorated the Simply website by overseeing the addition of new product lines, OJ Nutritional Benefits page, and integration of a live Instagram feed• Acted as brand lead for Simply FSOP business, – Including brand asset co-creation with restaurant partners, recipe creation, and providing brand strength and consumer demo information where beneficial • Spearheaded ExpoWest Natural Foods tradeshow presence for Simply brand – including booth layout, activities, budget, scheduling and training• Led annual sales meeting content and breakout presentation for Simply brand• Acted as Texas MBA point of contact and lead for brand management internship recruiting

Analyzed brand’s financial performance, current channel partners, competitive set, and customer attitudes to offer recommendation on a turnaround plan to grow sales and meet evolving customer preferences.

• Led vendor-partnered marketing programs for Southwest Region includingconceptualization, project management of assets, and execution directives in collaborationwith vendor partners for projects.• Managed 30+ indirect reports through project assignment, monthly feedback routines and annual vision day to introduce goals and new ways of working• Created training manuals for both day-to-day job duties and software usage to improve efficiency and streamline operations.• Introduced and led monthly calls & prepared and presented content for annual development training conference created to motivate and drive bench strength.• Created financial reports on marketing programs to set benchmarks and analyze growth potential.• Organized and drove the vendor programs experience for eighteen store openings innew and existing markets with vendor participation and activations to ensure mediaand community awareness prior to opening.Key Accomplishments:• Advanced growth of vendor programs by over 50% due to accurate QA analysis and highly communicative client relations standards• Partnered on and executed strategic marketing activations for over 18 store openings including the most successful opening in company history to date.

• Executed national, regional marketing promotions with intensive planning and coordination through effective events, culinary demonstrations, signage, community outreach and promotional advertising.• Acted as marketing point for the Bellaire store by offering guidance and direct support for graphic artist, healthy eating specialist and culinary team• Created win-win partnerships within the local community through meaningful donations andspeaking engagements to highlight company mission and healthy eating.• Furthered Houston-metro social media platforms to increase presence while promoting ourbrand, driving sales and increasing engagement.