Brittany Schoonover Email & Phone Number

New York, NY, US

Remote

Oversees paid social strategy and analytics to execute e-commerce initiatives by developing, managing, and optimizing all paid campaigns on Facebook and Instagram. Set benchmarking projections and delivers performance reports to wider team.

Greater Philadelphia Area

- Served as lead social media strategist; developed paid cross-channel social strategies, influencer campaigns, integrated marketing calendars, and monthly reports while managing annual budgets of $300k for social. - Devised campaign strategies for current and prospective clients that incorporated digital branding and commerce bringing social media.

Greater Philadelphia Area

- Day-to-day community management of 5 major clients across channels. Served as lead voice of engagement strategy to build brand awareness via targeted social listening and result analysis.- Worked closely with media and content team to develop social media calendars for various clients by bringing new and fresh ideas with a social-first mindset.

Greater Philadelphia Area

• Social media account maintenance to ensure all elements of each channel accurately reflect the client's branding and official information.
• Social media account monitoring for brand mentions and reviews across channels.
• Alerted the team to potential issues and to potential opportunities for leveraging community feedback in social media strategy.
• Helped establish a consistent brand voice by engaging with customers via social listening.
• Account measurement and tracking,… Show more
• Account measurement and tracking, including maintenance of resource documents and helped measure strategic effectiveness through established KPIs.

West Chester, Pennsylvania

• Instrumental member in helping expand a one-woman entrepreneurial start-up into a leading provider of tools to organize, centralize and store important personal information.Marketing and Media
• Identified target markets and developed segmentation through market research and trend analysis
• Became a subject matter expert on personal affairs organization through research on key statistics, top audiences, potential partnerships and competitors
• Assisted in the development of… Show more Instrumental member in helping expand a one-woman entrepreneurial start-up into a leading provider of tools to organize, centralize and store important personal.
• Assisted in the development of company/product brand identity and messaging for marketing collateral for print and online
• Collaborated on brand strategy and growth opportunities with CEO to advance the company’s development

Penn State University, State College, Pennsylvania

• Established Campaign team through extensive interviews and applications
• Acted as the lead liaison for the 12 members of the team
• Lead and created 3 campaigns for clients that we initiated throughout the semester
• Worked directly with clients to understand what public relations and marketing efforts they need from the team (mostly through promotional materials)

Penn State University, State College, Pennsylvania

• Created awareness and raise funds for Penn State’s IFC/Panhellenic Dance Marathon, the largest student run philanthropy in the world

Penn State University, State College, Pennsylvania

• Created efficient campaigns to promote upcoming events
• Used Twitter and Facebook and other social media outlets to gain exposure for events
• Created advertisements through Microsoft Office

Philadelphia, Pennsylvania

• Created social media schedules for clients through Twitter and Facebook
• Conducted intensive research to assist in marketing plans
• Worked closely with the Vice President of Social Media in creating monthly social media plans
• Created media lists through Vision

• Created events to gain more visibility for Barnes & Noble College as an academic ally
• Designed a campaign to find the most effective way to reach the student body
• Created and composed advertisements for events through social media, media outreach and posters
• Distributed promotional items to students

State College, Pennsylvania Area

• Composed pitch letters
• Planed and organized upcoming events and activities for clients
• Promoted companies through advertising techniques including social media, brochures and media outreach

Bridgewater, New Jersey

• Organized large groups of people
• Created professional and personable relationships with customers
• Gained experience in becoming successful in a stressful environment

Pittstown, New Jersey

• Assisted in managing and running the local small business
• Served as a communications advisor to owner
• Helped organize and plan events in order to attract customers