Brittany Shapovalov, M.A. Email & Phone Number

Edmonton, Ab, Ca

Edmonton, Ab, Ca

• Reporting to the Senior Partner, helping to advance the strategic goals of the Faculty of Native Studies and Office of the Provost, Equity, Diversity and Inclusion.• Working closely with colleagues to deliver integrated communications, digital and creative services to internal and external audiences.• Dedicated point of contact for client service for specific portfolios, providing unmatched client relations services and strategic communications and marketing advice.• Gather pertinent information for project scoping, lead project meetings, support Communications Associates with task completion, manage timelines, resources, and delivery of strategic communications and marketing solutions.• Work with Centres of Expertise including media relations, issues management, creative and digital solutions on the execution of communications and marketing strategies.• Steward strategic partnerships and information sharing.• Provide strategic advice, information, and technical interpretation on complex strategic communications matters in a manner that can be easily understood by leaders/partners who do not share the technical background.

Vaughan, Ontario, Ca

● Worked with the Director of Corporate Marketing and the Corporate Marketing team, the Brand Events team and the BD team to create and execute marketing campaigns that align with company goals● Led campaign briefing with internal stakeholders, agencies, and cross-functionalpartners and collaborated to develop strategic campaigns that effectively reached our targetmarket● Managed the execution of marketing plans from inception through planning, launch,maintenance and follow-up stages for multi-channels including:- Social media and email campaigns- Graphic and web design- Print and digital advertising- Event promotion and lead generation- Video creation and distribution- Branding- Any other marketing-related projects as required● Attended and participated in meetings, corporate events, trade shows, conventions,webinars, etc. to understand the effectiveness of these events● Reported on the effectiveness of marketing campaigns and made recommendations for the improvement of future campaigns

Toronto, On, Ca

Communications:- Developed and implemented innovative marketing plans for 12 programs that drove student enrolment and revenue growth.- Drafted advertising materials, web content, email, phone scripts, presentations, social media posts, and other promotional materials to increased product and brand awareness and engaged target market.Campaign Coordination:- Coordinated mailings, email blasts, printing and delivery of materials.- Coordinated marketing and recruitment events including bookings with external vendors, gathering materials, promotion registration, lead generation, and arranging appropriate follow up.Market Research & Analysis:- Under guidance of the Director, conducted market research including literature reviews, environmental scans, generating reports, focus groups, A/B testing, surveys, interviews and gathers data through secondary sources such as Statistics Canada.- Participated and provided input related to marketing and communications planning.- Conducted and monitored online and offline conversion campaigns through the use of CRM, digital analytics and enrollment data.

Calgary, Alberta, Ca

Digital Coordination:- Managed and maintained Business Link's digital presence from website content, blog posts, social media engagement to email campaigns.- Creator of compelling branded digital content.- Business Link's representative to the Canada Business Network for content coordination, which involves submitting and maintaining content for the national website.- Partnered with web developers and digital ad agencies to source and build online content that is highly relevant to our target audience.- Experienced in CMS management (Drupal), CRM (Microsoft Dynamics), Google Analytics, Hootsuite, and more.

Calgary, Alberta, Ca

- Webinar Production Management- Social Media Marketing Strategies and Coordination- Marketing Tools Development- Outreach and Special Events Planning- Strategic Planning

Toronto, Ontario, Ca

- Reconsolidated corporate credit card statements for auditing purposes.- Completed and submitted expense reimbursement claims for the medical physicists in my department.- Booked hotels, flights, and meetings for physicists as requested.- Ordered all supplies and medical equipment as requested by staff physicists.- Took minutes for monthly and bi-weekly meetings.

Master’S Degree With Merit (Online), Communications, Media, And Advertising

Course In Foundations Of Diversity And Inclusion At Work Via Coursera

120 Hour Tefl Diploma, English Language And Literature/Letters

Bachelor Of Arts (Ba, Hons.), Double Major In Communication Studies & English