Brittany R. Smith Email & Phone Number

Atlanta, Ga, Us

Atlanta Metropolitan Area

Atlanta, Georgia, United States

Based on my success in other categories, I was promoted to develop and implement the marketing strategy for this company’s most profitable product line (Office Furniture). Within this role, I provide buyer intelligence, serve as a product evangelist and drive commercial demand generation and launches. I manage 3 direct reports and multiple external resources, including an agency relationship. I leverage and interpret strategic insights and market evidence to facilitate optimal positioning and messaging that will resonate with target buyer personas. I also ensure adherence to brand standards and alignment with the overall commercialization framework. Through customer and competitor research, I glean the competitive landscape, identify new market opportunities and develop innovative programs. Additionally, I collaborate with Sales to support multiple channels and sales enablement.During my tenure, I have:• Advanced category sales by 12% through quarterly promotions.• Led a project to create an information website that consolidated and clarified key messages and processes for the product portfolio. This effort also enhanced the customer experience and brand appeal.• Consistently engaged with Sales Operations, Merchandising, Supply Chain and Data teams to improve processes, develop compelling data-driven marketing collateral and optimally display products.• Been recognized by the company for strong leadership acumen, including being selected to speak at the annual customer conference and to lead the Product Marketing team.

Atlanta, Georgia, United States

I spearheaded the development of marketing strategy, multi-channel marketing plans and communication initiatives for the Education and Furniture categories of this Office Products distribution and reselling company. I served as the Creative Lead for more than 30 promotional campaigns per quarter, helping national brands advance their creative from concept to development. By coordinating marketing activities for key vendors, I drove sales expansion across a channel of more than 3,000 dealers. I managed market analysis, product analysis, digital marketing, print, promotions, tradeshows, email campaigns and e-commerce outreach. I also developed sales enablement tools.Most notably, I:• Drove more than 20% year-over-year growth through successful creative campaigns for more than 450 Education clients.• Progressed customer success for well-known Education brands and was selected to contribute beyond my assigned category to elevate the company’s private label brand.• Led a communications project that garnered a 15% increase in subscribers and consolidated multiple email campaigns into targeted monthly communications with a greater impact.• Produced monthly vendor analytics reports and presented these to the company executives, thereby, enabling them to maintain the pulse of the business and identify evolving sales channel trends.

Atlanta, Georgia, United States

Managing the Janitorial & Sanitation business of this Cleaning Solutions company involved facilitation of new product launches, promotions, forecasting and volume tracking. I developed and executed marketing plans to increase sales, product awareness and profitability. I also delivered reports to senior leadership that covered SKU optimization, product simplification initiatives and in-depth product line analysis.Additionally, I:• Led a 6-member, cross-functional team (comprised of Finance, Product Development, Supply Chain and Sales professionals) to successfully launch and grow a new O2 product beyond the established goals and projections.• Managed key project initiatives, including pricing analysis, the creation of sales materials and changes to labels and packaging.• Improved the team culture and employee engagement by ensuring fresh content and enjoyable activities to participate in during weekly sales calls. I connected with employees across disciplines, work styles and levels to extract critical information for product management success.

Client Profiles is a proven leader in diversified technology solutions for law practices. Counted among the strongest, most respected companies servicing the legal industry, Client Profiles has been developing innovative technology for the practice and business of law for more than 20 years, providing solutions that span a suite of product offerings including Case Management, Financial Management, Document Management, Client Relationship Management (CRM) and Document Imaging.

Building Systems Design develops and sells innovative software tools for the architecture, engineering, and construction markets of North America. Founded in 1983, the company creates, maintains, and supports advanced cost estimating and specification writing products used by thousands of architects, engineers and design professionals nationwide.

Bachelor Of Arts - Ba, Journalism & Marketing

Course, Leadership Training For Managers

Certification, Leading With Emotional Intelligence