Brittany Sprinkman Email and Phone Number

Develops marketing solutions by analyzing and interpreting key performance indicators and customer behavior. Drives direction and strategy of proposals under stringent time constraints with a high-level of innovation and accuracy. Works in partnership with leadership team to identify new opportunities, leads development and delivery of content. Serves as subject matter expert for existing and prospective client presentations on current offerings, industry trends, best practices, and long-term strategy. Manages relationships with multiple clients ranging from associate to executive levels. Provides guidance and insight to Account and Program teams to develop strategies that bring added value to existing client programs and generate additional revenue. Manages internal resources and external vendors to ensure alignment in strategy, and delivery dates are met on-time and within budget

Managed account financials for a major automotive OEM. Led strategy, wrote content, completed pricing, and presented solution in response to an RFPs. Managed client relationships and acted as point person for high importance deliverables. Scoped, priced, and presented value-add program enhancements to optimize program and generate additional revenue. Prioritized program activities and delegated tasks across available resources, both internal and external. Provided leadership and training to program coordinators, senior program coordinators, and other members of the program management team. Managed vendors to ensure timely, high quality deliverables

Lead end to end management on the marketing communications for Hyundai's Owner Marketing Quarterly Coupon Mailer Program and Rewards Program. Execute targeted communications, analyze results, and develop enhancements for the Quarterly Coupon Mailer program in order to retain customers. Plan, develop, and implement new communications for the Hyundai Rewards program in order to increase member enrollments, brand loyalty, and service visits at participating Hyundai dealerships. Create targeted communications based on individual customer behavior and ownership life cycle. Communicate project requirements, timelines, and budgets with internal Creative, IT, Analytics, Production, and Finance departments. Monitor program performance and make data driven decisions in order to meet client goals and expectations. Act as the primary contact for all client facing communication in regards to the Quarterly Coupon Mailer program and the Rewards program. Maintain detailed documentation on processes and procedures in order to maximize efficiency and success in program execution.

Build strong sales and consultative relationships with Hyundai dealer base through an in-depth program knowledge. Educate dealer base on current program offerings and services. Consult dealers regarding current marketing selections based on detailed program reporting. Develop marketing plans for individual dealers in order to maximize program performance and return on investment. Promote customer acquisition, retention, and response while improving brand awareness for client. Implement quality control processes in order to successfully execute communications. Produce reports and recommendations regarding performance status of dealer base.

Developed extensive company summary. Created and executed direct mail fundraising communications. Assisted in managing social media accounts. Mastered complex technological database that organized contacts, financial records, and detailed program information.

Posted and maintained online home listings to social media sites and Craigslist; created brochures and flyers; assisted in web page maintenance; developed video for web page; designed and ordered business cards; completed paperwork