Brittany Tepper Email & Phone Number

Naperville, Illinois

• Create and measure the success of all marketing, public relations, and communication strategies and plans with a strong emphasis on data and analytics in decision-making.• Develop and manage the annual marketing budget with full accountability for performance against the objectives presented to Executive Leadership and the Board of Directors.• Partner with community organizations and local businesses to increase awareness of the museum’s special events and exhibits among new audiences through collaborative marketing campaigns.• Ensure that all marketing and communications efforts align with the museum’s brand and provide branding tools to staff, Board of Directors, and partners including a brand guidebook, social media tool kits, talking points, and more.• Utilizing CRM data (Altru) and Google Analytics, map the customer journey and strategically deploy email, direct mail, text message reminders, and social media strategies during key points to increase revenue.• Build strong relationships and pitch Chicagoland media and oversee the implementation of all other media relations through the PR and Social Media Manager.• Responsible for managing and developing the PR and Social Media Manager, Graphic Designer, and interns.

Naperville, Illinois

Chicago, Illinois

• Created and oversaw the implementation of a yearly marketing & communications strategy, calendar, and budget. Led quarterly ROI reporting presentations to staff and Board of Directors.• Oversaw and led content creation for all marketing materials including brochures, videos, social media, direct mail, email, and travel guides.• Negotiated media buys, media sponsorships, and executed digital advertising campaigns.• Responsible for the management and development of the Marketing Manager, PR & Communications Manager, and seasonal interns.• Led monthly meetings and a yearly planning session with the Marketing Steering Committee and worked collaboratively to execute successful marketing programs.• Grew and nurtured relationships with a membership base of 250+ local businesses and integrate partnerships into marketing campaigns. Led and executed three Marketing Lab events per year to educate members on ways they can get involved.

Chicago, Illinois

• Led and executed Chicago Loop Alliance's digital marketing strategy by strategically driving traffic to LoopChicago.com through digital advertising, social media (organic & paid) and media partnerships.• Developed content and increased readership to LoopChicago.com’s blog. Engaged membership by distributing a monthly blog and social media editorial calendar in which members can share their organization’s applicable promotions.• Created and deployed “In the Loop,” a monthly e-newsletter to support blog readership. This e-newsletter is sent to over 30,000 Chicago residents.• Managed the creation of Chicago Loop Alliance’s 2016 holiday campaign which received double the amount of web traffic from the previous year and nearly 35,000 views to the campaign’s video series.• Researched, wrote, and managed the design of Chicago Loop Alliance’s Annual Reports.• Wrote, designed, and managed presentations for Chicago Loop Alliance’s Annual Meeting, Downtown Futures Series, Illumination Gala and business stakeholder meetings. • Monitored analytics and created data-driven ROI reports to track progress towards set goals and objectives; led reporting presentations to staff and Chicago Loop Alliance Board of Directors.• Designed digital and print marketing materials for email campaigns, event promotions, and sponsorship proposals.• Managed Chicago Loop Alliance's social media accounts (@LoopChicago), and encouraged users to engage with the organization on Instagram by sharing photos of the Loop using #intheLoopChi, resulting in a 66% increase in Instagram followers and 324% increase in engagements in 2017.

Chicago, Illinois

• Developed and executed Chicago Loop Alliance's first social media strategy which increased Facebook engagement by 50% and quadrupled Instagram engagement. • Designed electronic and print materials for emails, events and sponsorship proposals.• Created and managed a photo and branding library.• Created and executed email and mailing marketing campaigns and maintained contact lists.

Orlando, Florida Area

• Created media lists, composed press releases, took press photos, and pitched hometown newspapers to secure media coverage for Disney Performing Arts and Disney Youth Education Series.• Responsible for clip tracking and developing the executive leadership weekly report.• Drafted and deployed social media strategies in partnership with the marketing department for all Disney Youth Programs social platforms and blog.• Secured editorial calendars and drafted editorial content consistent with the Disney Youth Programs brand and objectives.• Supported the communication efforts of three business functions — public relations, marketing, and operations.

Elgin, Illinois

• Coordinated logistics between city departments, third-party organizations, vendors, and volunteer citizens to ensure the effective presentation of events.• Built relationships with businesses to attain event sponsorship for special events and developed marketing campaigns to integrate sponsors into event creative.• Drafted and deployed a monthly events newsletter.• Assisted in financial planning and processed event purchase orders.

Chicago, Illinois

• Pitched local media outlets and assisted in coordinating talent interviews.• Established relationships with clients through weekly media reports.• Drafted content for a variety of social platforms including, Facebook, Twitter, and Pinterest.• Supported the theatre department team at press openings, interviews, and live site performances.

Chicago

• Integrated content marketing strategies and marketing partnerships into campaigns.• Pitched local media outlets and assisted in coordinating interviews.• Adapted client objectives into social media strategies for a variety of platforms.• Drafted and edited press releases, social content, and prospective client presentations.• Compiled extensive media and advertising lists for clients.

Bloomington/Normal, Illinois Area

• Drafted public interest stories in Associated Press style for a daily publication.• Organized interviews with local community members and maintained relationships.

Bloomington/Normal, Illinois Area

• Developed an in-depth statistical analysis of data from focus groups and patron surveys and created a data-driven operations and marketing plan from findings.• Established and executed the “Share Your Shakespearence” campaign to obtain audience feedback and secure marketing materials.• Conceptualized and carried out advertising and communications campaigns for college and senior citizen target markets.

Bloomington/Normal, Illinois Area

• Hands-on, key-holding manager engaged in all aspects of customer service.• Created training documents for new employees and assisted with basic training.• Assigned and oversaw employees and volunteers daily tasks.• Designed and implemented a "Share your Shakesperience" campaign which allowed patrons to give feedback about their experience.

Orlando, Florida Area

• Provided quality customer service to hundreds of individuals a day at merchandise locations throughout the Walt Disney World Resort.• Made sure that guest’s experiences are memorable and go above and beyond their standards.• Received several awards for customer service and team development.