- Led the DMP, email and display implementation for multiple clients, which included managing the data integration, technical liaison and strategic development. - Identified missed audience opportunities by analyzing their purchase and online behavior data, which resulted in an incremental revenue strategy. - Developed and presented quarterly business reviews, including revenue driven for the client and strategic opportunities for the next quarter.- Created a streamlined campaign process for all involved parties including the client, campaign services, production and account services.

Worked with clients to effectively manage, create and execute email and display campaigns. - Championed a customer migration campaign targeting customers based on their strategic segmentation profile- Managing multi-channel online display and media planning generating leads and awareness. - Increased mobile email open rates significantly by mobile optimizing creative for an improved user experience- Launched an acquisition digital campaign to increase lead generation and order rates utilizing Facebook, co-registration sites and interstitial pages- Maintain the client relationship by following brand guidelines, understanding their needs, providing analytics that are crucial to the decision making process and still meeting their budget parameters.

Supporting the operations of Cleveland State University Dining Services, by enhancing their image and driving revenues through communication, marketing, merchandising and advertising.- Developed a measurable marketing plan that drove Dining Services to increase sales at all 12 retail locations - Championed the website to ensure accurate and timely information of all programs. In conjunction to the website, a text message campaign was utilized to drive traffic to retail locations, which increased sales during targeted hours. - Orchestrated positive communication and relationships with key officials and local media- Participated in multiple school bid proposals. In an effort to recruit new accounts, marketing plans, menu designs and budgets were developed for all proposals.

Worked full-time while attending college full-time. Newly created role designed to manage marketing promotions, communications, product design and channel development. Other core responsibilities included campaign design and electronic marketing execution