- Designing logos, brand guidelines, and creative templates to empower small businesses to manage marketing with ease.- Developing sustainable marketing strategies utilizing platforms and channels accessible to small or single-person businesses.- Educating clients on digital marketing, social strategy, and various marketing best practices.- Website development and design using Wix, Squarespace, and Wordpress with client training on platform and management.- Producing and editing video for organic and paid social.

- Collaborated in the successful launch of Happy Nation, a tween brand offering loungewear, underwear, accessories, and beauty.- Owned product storytelling and served as the marketing team’s subject matter expert in merchandising and product knowledge.- Developed and implemented omnichannel marketing strategies to ensure consistent brand messaging across all platforms, including social media, email, paid media, CRM, and in-store.- Spearheaded sustainability initiatives for the marketing team, working with regulatory, legal, design, and merchandising teams.- Managed the promo calendar cadence, including creating disclaimers and obtaining legal approvals.- Created omnichannel briefs and requested creative assets, providing feedback and direction to ensure that all assets and imagery were aligned with brand guidelines and legal regulations.

- Developed marketing strategies and events to support the brand experience, product messages, and business goals, bringing iconic Madewell events and store offerings into the digital space during the global pandemic.- Created omnichannel creative briefs and attended daily review meetings to provide creative feedback and ensure timely delivery.- Oversaw the Store and Field Marketing team responsible for new store openings, store-led events, and other initiatives.- Managed a team of six Virtual Stylists and led the development and launch of a new virtual on-demand stylist service.- Successfully opened two new Madewell locations, partnering with local artists and raising over $12k in donations for the local ACLU chapters during opening events.- Led weekly meetings with cross-functional partners in visual, merchandising, store operations, and communications to ensure alignment on upcoming events and strategies.

- Developed and implemented seasonal marketing strategies across all consumer touch points, including social media, paid media, store signage, email, and on-garment tags.- Prepared creative briefs and managed the development of creative assets, providing feedback and ensuring timely delivery.- Owned and executed all brand and ecommerce photoshoots, including creative concept, shot lists, model selection, on-set direction, and oversaw retouching and fit notes.- Managed the social media calendar, wrote copy and executed product linking for all social channels, both paid and organic.- Oversaw a Sample Coordinator, freelance staff, and all partnerships and contracts with outside vendors.- Concepted and designed seasonal market week showrooms with styling, creative, pitch decks, and served as the marketing point of contact during account meetings.- Collaborated with the site development team to design and launch the new Rafaella e-commerce site, managing over 1,000 SKUs.

- Developed seasonal and brand marketing strategies that informed creative and omnichannel marketing efforts across site, email, social media, paid media, CRM, stores, and activations.- Collaborated with the Editorial Director and Sr. Director of Merchandising to create editorialized product messages and campaigns.- Launched Infinite Style, Ann Taylor’s subscription box service, and managed marketing initiatives, including planning and overseeing photoshoots, providing creative direction and feedback, and partnering with vendors to ensure seamless execution.- Owned campaign strategy and creative briefing for overarching messaging, promotions, and product messaging, providing feedback and ensuring messaging alignment and consistency.- Led Charitable Initiatives for the marketing team, working with non-profits such as BCRF and St. Jude’s Hospital to raise awareness and donations through events and campaigns.- Planned and executed events and activations, coordinating with vendors, talent, and influencers to produce successful events.

- Collaborated with apparel designer to construct the Infinity Burial Suit and Pet Burial Products.- Prepared bio material and mushroom spores and worked closely with team scientist to determine optimal placement within products.- Responsible for all product creation, packaging, order fulfillment.- Designed marketing assets including brochures, photography, and additional support.- Created Infinity Burial Suit for an art installation at Ace Hotel during New York Fashion Week.- Hired and managed additional members of the production team.

- Booked ads and managed portfolios for over 100 different accounts.- Interacted directly with new and existing clients, including presenting product options and maintaining communication through asset creation and delivery.- Assisted the Business Growth Strategist in bringing on new clients.- Ran sales reports to gather data and presented recommendations to streamline procedures.

- Developed and implemented marketing programs while reporting directly to the VP of Sales and Marketing.- Designed marketing materials and assets in addition to overseeing projects outsourced to agencies.- Maintained budget and reduced overall spending while increasing number of projects completed.- Produced informational videos and operational brochures that involved coordination and executing multiple photo and video shoots.- Planned and attended over thirty trade shows, supervised booth design, press kits, and scheduled travel.- Managed email marketing and increased open rate by 15%.- Facilitated a complete brand redesign and worked directly with site development to implement changes.- Supervised website redesign and managed content and website updates.