Social Media Manager
CurrentOverall growth and development of social media accounts Experience with social media including Facebook, Instagram, LinkedIn, YouTube, Tik Tok, Reddit, etc. Plan, develop and collaborate with a content strategist on social media content calendars that align withthe client marketing plan and objectives to build brand presence Experience in defining KPIs, goals and objectives for social media campaigns Provide direction and recommendations on content that’s on client brand from a visual, messaging andtone of voice standpoint Collaborate with different types of content creators, from Art Directors, to Copywriters, to Photographersand Videographers in the creation of engaging content uniquely suited for each platform Execute organic social media best practices to help grow followers and engagement Execute final content with proper posting across various channels Manage and engage with clients’ customers through inbound and outbound community managementpractices including direct messages, comments, etc. Monitor and analyze campaign performance through monthly and quarterly reporting initiatives includingwins, learnings, opportunities and insights Apply knowledge and research of emerging social media trends and keep the broader internal and clientteams informed through industry intel2 Experience with social media management tools such as Canva, Sprout and Hootsuite Responsible for maximizing client satisfaction and engagement opportunities Demonstrate confidence and decision making as the social media subject matter expert on accounts Consult and coordinate with internal teams (creative, studio) on various tactics