Britt Buchan Email & Phone Number

Seattle, Wa, Us

San Francisco, California, Us

Seattle, Washington, Us

Seattle, Washington, Us

Responsible for managing the software reselling business strategy and tactics. - Lead all communication between partners and Zipwhip, and ensured compliance with agreements. - Evaluate, clarify, and validate partner’s needs on an ongoing basis as well as deliver sales / marketing support and demand generation activities for partners.- Identify prospect partners, while creating business cases to qualify and forecast partner feasibility and success.- Deliver proactive support to partners for building solutions practice within their existing business.Key Accomplishments:- Achieved steady growth until 2018 when we doubled our MRR.- Ensured overall success of channel program by collaborating with cross-functional departments including sales, engineering, marketing, product, and support.- Introduced joint partner planning process that develops mutual performance objectives, financial targets, and critical milestones associated with a productive partner relationship.

- Oversee all aspects of program and partner activities.- Led product roadmap for SaaS mobile marketing platform, while designing, creating, and implementing all client on-boarding materials.Key Contributions:- Developed new business which included authoring RFPs, presentations, and product demos. - Maintained high levels of operational efficiency by establishing robust policies and processes.- Ensured top-notch quality of service and the client satisfaction through effective project and team management. - Establish key performance indicators and ensure tracking and reporting in place to monitor effectiveness.

Bellevue, Wa, Us

- Finalized new business deals with current and potential partners which included evaluation of market needs, partner requirements, development of business terms, and negotiation of contracts.- Responsible for creating new business proposals, presentations, case studies, and fulfilling / responding to RFPs.- Served as the primary contact and business manager for key accounts including Google, Caesars Entertainment, Mondelēz International, Dr Pepper Snapple Group, and Costco.Key Contributions:- Developed successful revenue generating partnerships by coordinating, motivating, corralling internal and partner resources.- Provided mobile marketing / advertising leadership on various aspects of mobile marketing and mobile technology.- Formulated creative ideas and concepts for clients to incorporate mobile initiatives into sales programs, promotions, and advertising to maximize KPI’s with existing partners.

My responsibilities were to identify, structure, negotiate, and launch top tier global partnerships. I was also coordinating between internal and external stakeholders as well as development and deployment teams to execute new products, features, and promotions for the white label and wholesale business units.Key Contributions: - Expanded business opportunities with current partners for the white label retail games service with annual revenue of $4M. - Launched 15 new partner sites including, AOL, Discovery, National Geographic, Time Warner Cable, and Warner Brothers.- Created an innovative business development plan that identified new licensing, market segments, and marketing opportunities including risk analysis.- Developed and implemented inclusive marketing strategy and dashboard of site metrics to increase revenue generating opportunities for each individual account which exceeded annual revenue targets.

- Prospected, qualified, structured, negotiated, and closed outbound licensing deals of intellectual property to new distribution channels and markets.- Developed new product initiatives from the concept stage through successful launch. - Initiated and maintained over 50 relationships with both current and potential international business partners on five continents: North America, South America, Europe, Asia, and Australia- Planned the promotion and management of over 10 company products, increasing global brand equity.

Washington, District Of Columbia, Us

Master Of Business Administration - Mba, International Business Administration And Marketing

Bachelor Of Science, Psychology