Britt Else Email & Phone Number

Greater Atlanta Area

Led the creative team responsible for developing and executing the branding, design and marketing initiatives for one of the leading multifamily apartment companies in the world. I and my team re-branded Cortland, it’s subsidiaries, and over 170 of its multifamily communities in all aspects of digital, signage, advertising, and print, resulting in an aggregate 125% increase in Cortland’s aided brand awareness since 2018. Involved in the design of Cortland’s new corporate and community websites. Managed internal creative services department and external agency partners in all aspects of branding, advertising, digital, UX/UI, environmental graphics, permanent signage, photography, and video production. Developed strategy for and implemented the creation of a library of lifestyle, architectural and product photography comprising over 30,000 images to support marketing, retail sales, and social content initiatives. Developed ideas for, scripted, directed, produced and edited compelling video content for omnichannel use. Developed comprehensive graphics standards for all brands. Served as Art Director for the first 9 months of my tenure at Cortland.

Atlanta, Ga

Founded Signal Design, Inc.—an award-winning branding and advertising firm in 1997. Re-branded all aspects of Turner Classic Movies, its marketing collateral and graphic standards. As TCM’s primary agency, my company developed TCM’s branding, marketing materials, and advertising from 2001 to 2014, during which time their subscribers grew from 40 million homes to over 80 million homes. Developed over 1,500 highly successful branding, design and advertising initiatives for national broadcast and entertainment companies, as well as large business-to-consumer and business-to-business brands, including CNN, Fine Living Network, Turner Classic Movies, Fox Cable Networks, NBC News, National Geographic Channel, Cartoon Network, Starbucks, PBS, Warner Home Video, Chronicle Books, The Weather Channel, Headline News, UPTV, Emory University, and International Paper among many others. Services provided these clients included identity design, commercial photography, illustration, copy writing, advertising and design for packaging, merchandise, apparel, events, collateral, environmental graphics, and websites. Led a team of creative and administrative staff.

Greater Atlanta Area

Developed branding, advertising, and collateral for clients like Turner Broadcasting, The Cartoon Network, CNN, HLN, Bridgestone, Mizuno and EZ-GO/Textron. Led a team of permanent and free-lance staff, including writers and graphic designers.

Bachelor'S Degree, English Language And Literature, General

Education record