Britt Ford Email & Phone Number

United States

Centreville, Virginia, United States

- Management of data acquisition team focused on the Aftermarket Service Shop industry- Hire, train and continued support of inside and field based sales teams - Successfully took team from 50% goal attainment to 110% within 6 months- Onboarding of entry level sales representatives resulting in "in-house" promotion of 50% of hires within 6-12 months of hire- Continued previous role as Sales Manger of Shop Loyalty Program

Centreville, Va

- Successfully manage inside, outbound sales team during new product creation and launch. - Direct input into new product development including: features, functionality, pricing, messaging and go-to-market strategy. - Sales planning, development and ongoing training of sales and account management staff to launch new sources of revenue. - Successfully manage team from 35% of goal to consistently outperforming goals each month in both activity and total sales.

Centreville, Va

- Focus on Sales Enablement and Trainig- Act as liaison between large field staff and corporate HQ to train and provide insight on how best to present suite of corporate products - both new and existing- Internal communications liaison and trainer for national field and local based staff (in-person and digital asset creation and delivery)- On-site and field in-person sales training- Product marketing and new product messaging- Management of national trade show and exhibit marketing program- Presenter at numerous industry trade events- B2B & B2C facing automotive industry advertising development - Strategic marketing and outreach messaging

- Strategic marketing implementation of direct, electronic and face-to-face initiatives for trade show exhibit designer and manufacturer- Management of all corporate events including: training seminars, trade shows, in-house events- Development of internal and external resource tools to increase sales- Lead generation and ROI management- Corporate Trade Show program management- On-site Trade Show exhibits manager and exhibit staffer- Copy writer of all corporate marketing literature to include: web copy, contributed articles, brochures, sell sheets, RFP responses, eNewsletters, blogs- Lead on development and strategic analysis of major RFP responses for large trade show program deal pursuit- Management of online advertising campaign- Management of corporate social media program- Management of Marketing Coordinator

- Direct oversight of 28 Project and Account Managers located in four regional offices: Chantilly, VA, Baltimore, MD, Richmond, VA and Philadelphia, PA - Development of staff measurable objectives, reporting on successes and/or failures and creation of developmental plans to exceed corporate expectations- Strategic work flow analysis to reduce redundant tasks and create a superior client experience and improve customer retention

- Design and development of all corporate marketing literature to include: brochures, case studies, web content, RFP responses and contributed articles- Management of corporate events programs to include client seminars and internal companywide meetings

- Project Management of complex website design and development- Purchaser for large scale advertising campaigns- Production Artist for both print and electronic advertising campaigns and website graphics- Project Management of client trade show exhibit design and purchase

Various positions through numerous departments including:- On-Site management of traveling road show featured at over 100 trade and consumer shows- Trade show program coordinator - responsibilities included: exhibit asset management, trade show booth selection, booking of show related services, trade show exhibit staffing- National Trade show management - responsibilities included exhibit space selection, show decorator management and on-site show management of exhibit hall- Development and implementation of special fund raising projects- Graphic designer and production artist for marketing materials including: brochures, catalogs and advertisements