Britt Hafner Email & Phone Number

Cheshire, CT, US

United States

Green Island, New York, United States

• Managed all aspects of Marketing Communications, Budget, and Brand Strategy.
• Oversaw the development and execution of global marketing strategy in North America and Europe.
• Consolidated multiple established websites and adjusted their SEO to increase organic website traffic to the company's primary product line.
• Managed all aspects of digital and traditional media planning and buying to promote products and events in industry publications
• Maintained established Brand Guidelines and worked with thought leadership to develop impactful content to extend overall Brand Reach.
• Coordinated and planned significant Trade Show and Conference events in several countries, including the Netherlands, Germany, the United Kingdom, and the United States.

Richmond, Virginia Area

• Served as Lead Marketing Research Personnel, handling internal requests, formatting competitive intelligence, and determining scope and strategy for future prospecting operations.
• Provided in-depth market research and competitive intelligence to prepare attorneys for client meetings, pitches, and events as well as support department industry teams, general business development plans, and.
• Performed ad hoc client and industry analyses to provide insight into business development opportunities, including cross-selling and client growth potential.
• Social Media Effectiveness Charting and Data-Driven Blog Analysis utilizing raw platform data, Google Analytics, J.D. Supra, and Lexology; Utilizing Microsoft PowerBI for various Dashboard Outputs.
• Heavily leveraged external tools such as PitchBook, S&P Capital IQ, Mergermarket, Westlaw, Lex Machina, Monitor Suite, and Manzama to ensure quality information distribution.
• Efficiently leveraged internal platforms, such as Foundation Experience Management (Other Experience Management Tools) and CRM (InterAction with Relationship scoring software) to provide relevant and timely information.

Richmond, Virginia Area

• Implemented a new proven market strategy via an all-encompassing redesign of brand guidelines.
• Digital Marketing specialist, managing all outward-facing client communications (twice a week blog postings, five to ten social media postings per platform per week).
• Created highly aesthetic reusable product literature templates, in accordance with self-assigned brand guidelines.
• Utilized SugarCRM to establish, capture, and track leads. Engaging captive audiences with HTML event reminders, newsletters, and brand correspondence using MailChimp and Mautic.
• Acted as Sales Manager throughout time in the position, accommodating potential clients throughout their entire buying process.
• Proposal Coordinator, using RFP trackers to systematically find and complete RFIs, RFPs, and RFQs. Overhauled response template to accurately reflect changes in software and make a more compelling case to prospective.

Richmond, Virginia, United States

• Performed as a thought leader to define, plan, develop and maintain all aspects of strategic marketing initiatives for business development optimization.
• Managed flow of Social Media Content to further reach and inspire user base.
• Designed and implemented reusable product literature templates, updating external brand perception.
• Utilized Salesforce to capture leads, establish user lists within 50 miles of speaking locations, and engage captive audiences with HTML event reminders, newsletters, and brand correspondence using the Vertical.
• Booked events with regional chapters of DAMA and TDWI, as well as organized speaking opportunities at conferences and major industry events.
• Hosted, advertised, and prepared Webinars for Dataversity’s monthly series entitled Data-Ed, featuring Dr. Peter Aiken.

Columbus, Ohio Area

• Coordinated and managed all strategic branding strategies for modernizing department marketing efforts. Developed templates to overhaul outdated practices and increase overall brand efficiencies.
• Storyboarded new website, created all original content and continued website development from the ground up using corporate mandated CMS system; coding in HTML and JavaScript. Managed all aspects of SEO and SEM.
• Created a Social Networking plan for the company, including a manual for properly handling negative responses and how to properly conduct oneself under the brand name.
• Designed innovative product literature which allowed for more information at a glance, as well as updated overall brand image.
• Completed competitive analysis profiles for the corporate acquisitions team. The company completed several successful acquisitions due to data presentation.
• Collaborated with Joint Venture Based in Milan, Italy to develop new Marketing collateral and International Go-To-Market Strategy.

• Assumed responsibilities for all product service, sales, branding, and general business strategies pertaining to a product with a large International Installation base.
• Oversaw and coordinated service of all previous and current product installations (Internationally).
• Developed servicing strategies and appropriate resolutions for product-specific issues.
• Worked with third-party manufacturers and intellectual property holder to aggressively minimize product costs, while improving the overall product quality.
• Instituted a pricing strategy that improved the overall outlook of the product, and prolonged life cycle in a highly competitive marketplace.
• Corrected faulty third-party testing practices and instituted a procedure for secondary onsite test department verification and generation of testing reports for inquiring clients and internal recordkeeping.

• Member of the Target Acquisition team, informing timely profiles on potential targets as well as spearheading exploratory research operations for further discovery. Coordinated all market research efforts: including.
• Served as the on-site webmaster, performing operations from design through content management.
• Held role of product management, while managing internal proprietary pricing programs (WINUPS and CONSOLE).
• Performed Industry-wide competitive intelligence, informing on pricing, add-on options, and new players in the space.
• Coordinated events (Trade Shows, Nuclear Owners Group Meeting, Annual Sales Team Meeting, and annual Golf Outing).
• Developed lunch and learn presentations for the sales force, which further improved the branding strategies of various products, highlighting the addition of new product features.

• Performed industry reaching conjoint analysis.
• Developed datasheets (paper-based marketing).
• Produced Materials (flow-charts) for new employee training.
• Maintained, edited and modernized website. (Utilizing Adobe Dreamweaver)
• Conducted exploratory research into prospective markets for product diversification.
• Performed competitive research trending and SWOT analyses.

Houston, Texas Area

• Performed company-wide equipment audit as well as mapped employee population on intranet site (map-based directory)
• Analyzed, troubleshot and resolved issues and problems during large troubleshooting events. Including network outages and network-wide OS and Software upgrades.
• Reorganized and relocated employees to better facilitate project development. (This involved matching Departments, coinciding with the strategic plan)
• Oversaw tasks of hardware assembly and software/application installation via physical and ghost networking
• Served on Help Desk and became familiar in resolving problems experienced on LANs, individual physical hardware and firmware.

Bsba, Marketing, French

Activities and Societies: International Business Club, French Club

French Language