Britt Hafner Email and Phone Number
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I am a highly self-motivated and creative Marketing Leader with over ten years of experience across disciplines. Highly competent in Product Management, Project Management, Brand Management, Market Research, and Internal and External Communications. Most recently representing an innovative UVC LED Manufacturer, Crystal IS (an Asahi Kasei Company). With previous experience working for an American Lawyer 50 Law Firm, McGuireWoods. Additionally, I have experience in the Learning Management Systems (SaaS), Data Consultancy, and Design Manufacturing fields. All of these roles have included responsibilities for global marketing, strategic growth initiatives, budgeting and communications. Colleagues know me as an exceptionally creative teammate who develops solutions with an innovative approach to unique challenges. I am very passionate about marketing strategy and multi-channel communication concepts. My core strength is finding solutions to problems by combining market insight and creativity with business intelligence. I enjoy challenging conventional thinking with ideas that drive my organization to succeed.Specialties: • Marketing • Market Research • Market Communications • Web Design • Literature Design • Advertisement Design • Social Media • Product Management • Project Management • Sales Planning • Brand Management • Customer Service • Quantitative Analysis • Qualitative Analysis • Data Analytics • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Consumer Behavior • Competitive Analysis • Strategic Planning • Leadership • Event Coordination • Stage-Gate Model • Market Analysis • Account Management • Content Marketing • Customer Relationship Management (CRM) • Global Marketing • Adobe Creative Suite (In Design, Photoshop, Illustrator) • French Language • Microsoft Office Suite
Microbial Biosolutions
View- Website:
- microbialbiosolutions.com
- Employees:
- 2
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Co-Founder And Chief Marketing And Communications OfficerMicrobial BiosolutionsCheshire, Ct, Us
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Director Of Marketing And CommunicationsUv4Good Sep 2024 - PresentUnited States -
Marketing And Communications ConsultantUv4Good Oct 2022 - Sep 2024
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Marketing Communications ManagerCrystal Is Sep 2021 - Sep 2023Green Island, New York, United StatesManaged all aspects of Marketing Communications, Budget, and Brand Strategy.• Oversaw the development and execution of global marketing strategy in North America and Europe.• Consolidated multiple established websites and adjusted their SEO to increase organic website traffic to the company's primary product line.• Managed all aspects of digital and traditional media planning and buying to promote products and events in industry publications• Maintained established Brand Guidelines and worked with thought leadership to develop impactful content to extend overall Brand Reach.• Coordinated and planned significant Trade Show and Conference events in several countries, including the Netherlands, Germany, the United Kingdom, and the United States. -
Marketing And Research CoordinatorMcguirewoods Llp Jul 2017 - Feb 2021Richmond, Virginia AreaServed as Lead Marketing Research Personnel, handling internal requests, formatting competitive intelligence, and determining scope and strategy for future prospecting operations.• Provided in-depth market research and competitive intelligence to prepare attorneys for client meetings, pitches, and events as well as support department industry teams, general business development plans, and strategic initiatives. • Performed ad hoc client and industry analyses to provide insight into business development opportunities, including cross-selling and client growth potential.• Social Media Effectiveness Charting and Data-Driven Blog Analysis utilizing raw platform data, Google Analytics, J.D. Supra, and Lexology; Utilizing Microsoft PowerBI for various Dashboard Outputs.• Heavily leveraged external tools such as PitchBook, S&P Capital IQ, Mergermarket, Westlaw, Lex Machina, Monitor Suite, and Manzama to ensure quality information distribution.• Efficiently leveraged internal platforms, such as Foundation Experience Management (Other Experience Management Tools) and CRM (InterAction with Relationship scoring software) to provide relevant and timely information to appropriate entities. -
Marketing And Business Development Manager (Contract)Gyrus Systems May 2016 - Nov 2016Richmond, Virginia AreaImplemented a new proven market strategy via an all-encompassing redesign of brand guidelines. • Digital Marketing specialist, managing all outward-facing client communications (twice a week blog postings, five to ten social media postings per platform per week).• Created highly aesthetic reusable product literature templates, in accordance with self-assigned brand guidelines.• Utilized SugarCRM to establish, capture, and track leads. Engaging captive audiences with HTML event reminders, newsletters, and brand correspondence using MailChimp and Mautic.• Acted as Sales Manager throughout time in the position, accommodating potential clients throughout their entire buying process.• Proposal Coordinator, using RFP trackers to systematically find and complete RFIs, RFPs, and RFQs. Overhauled response template to accurately reflect changes in software and make a more compelling case to prospective clients.• SEO Expert, enhancing the searchability of the current website, and all subsequent postings.• Website Administrator, editing content on the website to represent a new brand direction.• Industry piercing market research, establishing a knowledge base of the competitive landscape, potential customers, and desirable product features to establish effective business strategies.• Representing the company brand at trade shows and regional events, delivering impactful messaging directly to industry peers and product users. -
Marketing ManagerData Blueprint Aug 2015 - Mar 2016Richmond, Virginia, United StatesPerformed as a thought leader to define, plan, develop and maintain all aspects of strategic marketing initiatives for business development optimization.• Managed flow of Social Media Content to further reach and inspire user base.• Designed and implemented reusable product literature templates, updating external brand perception.• Utilized Salesforce to capture leads, establish user lists within 50 miles of speaking locations, and engage captive audiences with HTML event reminders, newsletters, and brand correspondence using the Vertical Response Application.• Booked events with regional chapters of DAMA and TDWI, as well as organized speaking opportunities at conferences and major industry events.• Hosted, advertised, and prepared Webinars for Dataversity’s monthly series entitled Data-Ed, featuring Dr. Peter Aiken.• Represented the company brand at trade shows and regional events, delivering impactful messaging directly to industry peers and product users. -
Marketing Analyst IAmetek Solidstate Controls Feb 2012 - Apr 2015Columbus, Ohio AreaCoordinated and managed all strategic branding strategies for modernizing department marketing efforts. Developed templates to overhaul outdated practices and increase overall brand efficiencies.• Storyboarded new website, created all original content and continued website development from the ground up using corporate mandated CMS system; coding in HTML and JavaScript. Managed all aspects of SEO and SEM.• Created a Social Networking plan for the company, including a manual for properly handling negative responses and how to properly conduct oneself under the brand name. • Designed innovative product literature which allowed for more information at a glance, as well as updated overall brand image. • Completed competitive analysis profiles for the corporate acquisitions team. The company completed several successful acquisitions due to data presentation.• Collaborated with Joint Venture Based in Milan, Italy to develop new Marketing collateral and International Go-To-Market Strategy.• Setup literature ordering portal for cost tracking and more efficient product delivery. -
Product Manager -Battery Monitoring SystemsAmetek Solidstate Controls Jan 2010 - Feb 2012Assumed responsibilities for all product service, sales, branding, and general business strategies pertaining to a product with a large International Installation base.• Oversaw and coordinated service of all previous and current product installations (Internationally).• Developed servicing strategies and appropriate resolutions for product-specific issues.• Worked with third-party manufacturers and intellectual property holder to aggressively minimize product costs, while improving the overall product quality.• Instituted a pricing strategy that improved the overall outlook of the product, and prolonged life cycle in a highly competitive marketplace. • Corrected faulty third-party testing practices and instituted a procedure for secondary onsite test department verification and generation of testing reports for inquiring clients and internal recordkeeping.• Trained service technicians on the installation, configuration, and servicing of the equipment.• Managed product growth, as well as re-positioning into concentric markets.• Actively participated in product sales, as well as bolstered the efforts of our associated sales force, through hands-on presentations and training.• Rewrote the product manual to reflect software and physical changes of the system as a whole.
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Marketing Administrator / Marketing Communications ManagerAmetek Solidstate Controls Jan 2009 - Jan 2010Member of the Target Acquisition team, informing timely profiles on potential targets as well as spearheading exploratory research operations for further discovery. Coordinated all market research efforts: including the voice of the customer, competitive analysis via a variety of methods, and web analytics. Responsible for all external communications of the marketing department to media outlets.• Served as the on-site webmaster, performing operations from design through content management.• Held role of product management, while managing internal proprietary pricing programs (WINUPS and CONSOLE).• Performed Industry-wide competitive intelligence, informing on pricing, add-on options, and new players in the space.• Coordinated events (Trade Shows, Nuclear Owners Group Meeting, Annual Sales Team Meeting, and annual Golf Outing).• Developed lunch and learn presentations for the sales force, which further improved the branding strategies of various products, highlighting the addition of new product features.
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Marketing Research InternAmetek Solidstate Controls Aug 2008 - Jan 2009• Performed industry reaching conjoint analysis.• Developed datasheets (paper-based marketing).• Produced Materials (flow-charts) for new employee training.• Maintained, edited and modernized website. (Utilizing Adobe Dreamweaver)• Conducted exploratory research into prospective markets for product diversification.• Performed competitive research trending and SWOT analyses.
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It Administrative InternSbm Offshore Jun 2007 - Aug 2007Houston, Texas Area• Performed company-wide equipment audit as well as mapped employee population on intranet site (map-based directory) • Analyzed, troubleshot and resolved issues and problems during large troubleshooting events. Including network outages and network-wide OS and Software upgrades. • Reorganized and relocated employees to better facilitate project development. (This involved matching Departments, coinciding with the strategic plan) • Oversaw tasks of hardware assembly and software/application installation via physical and ghost networking • Served on Help Desk and became familiar in resolving problems experienced on LANs, individual physical hardware and firmware.
Britt Hafner Skills
Britt Hafner Education Details
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Marketing, French -
French Language
Frequently Asked Questions about Britt Hafner
What company does Britt Hafner work for?
Britt Hafner works for Microbial Biosolutions
What is Britt Hafner's role at the current company?
Britt Hafner's current role is Co-Founder and Chief Marketing and Communications Officer.
What is Britt Hafner's email address?
Britt Hafner's email address is bh****@****ods.com
What is Britt Hafner's direct phone number?
Britt Hafner's direct phone number is +161454*****
What schools did Britt Hafner attend?
Britt Hafner attended Ohio Northern University, Institut Catholique De Paris.
What are some of Britt Hafner's interests?
Britt Hafner has interest in Children.
What skills is Britt Hafner known for?
Britt Hafner has skills like Microsoft Office, Customer Service, Market Research, Powerpoint, Strategic Planning, Data Analysis, Team Leadership, Marketing Communications, Project Management, Microsoft Word, Product Development, Leadership.
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Britt Hafner
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