Direct festival strategy, sales and marketing, partnerships and operations for WhistlerVillage Beer Festival and World Ski & Snowboard Festival.Lead cross-functional projects, driving innovation and team collaboration.Implement process improvements, resulting in substantial efficiency gains.Manage all event aspects, ensuring seamless coordination among contractors and teammembers.Pioneer immersive festival experiences, blending tradition with cutting-edge tech to setnew industry standards and boost audience engagement.Streamlined operations and implemented process improvements, leading to substantialefficiency gains and enhanced event coordination.Foster strategic partnerships with sponsors, Resort Municipality of Whistler, and keycommunity members, elevating the festival's reputation and securing vital support forcontinued growth and success.Analyze event metrics to inform data-driven decisions, resulting in measurableimprovements in attendance and participant satisfaction.

Spearhead the creation and execution of multiple events annually, including World Ski & Snowboard Festival and Whistler Village Beer FestivalCollaborate with Key stakeholders within the Whistler Community including Tourism Whistler, Resort Municipality of Whistler, and Whistler BlackcombNegotiate, execute, and cultivate partnerships with esteemed organizations such as Crankworx, Invictus Games, and Arc'teryx Backcountry Academy Collaborate cross-functionally with internal teams to synchronize efforts, streamline logistics, and deliver exceptional event experiencesOversee budget allocation, resource management, sponsorship, and vendor relationships to optimize operational efficiency and financial performance while maintaining high-quality standards across all events.Leverage data-driven insights and industry trends to continuously refine event strategies, enhance attendee experiences, and drive long-term growth and sustainability.

Member of the Senior Leadership team of a $50 million+ business.Oversite of all things Brand, Marketing, Communication, and Sales for 20+ different brands and businesses.Provides guidance, feedback, and strategic direction to the CEO and COO.Participates and supports daily operations to ensure strategic goals are achieved.Guides the strategic marketing direction on new business acquisitions and “out of the box” initiatives that Gibbons is famous for.Creates, leads, and executes World Ski & Snowboard Festival & Whistler Village Beer FestivalOversees the strategic direction, revenue generation, and guest experience for The Adventure Group

Managed all public relations and communications related to Gibbons Whistler and its portfolio of brands including Gibbons Whistler overall, World Ski & Snowboard Festival, Whistler Village Beer Festival, Gibbons Life, Mountain Club Whistler, The Longhorn Saloon, Black's Pub, Garfinkel's Whistler, Moe Joe's, Tapley's Pub, Stonesedge Kitchen, FireRock Lounge, Buffalo Bill's, Norman Rudy's Pub, The Raven, Deep Cove Brewing, Après Lager, Foon Ski's, Bar Hop Whistler, the spa at Whistler, Après Après, and Après Pass. Oversaw the build and launch of the spa at Whistler, Après Après, and the Après Pass Membership, which now hosts over 4,000 members. Created and executed all marketing and sales strategies for all divisions of Gibbons Businesses.

Oversaw all sponsorship sales, activations, and contracts for multiple festivals put on by Gibbons Festival & Events Co. including the World Ski & Snowboard Festival, Whistler Village Beer Festival, Great Okanagan Beer Festival, and Clover Valley Beer Festival. Built and executed marketing and sales strategy for all 4 of the festivals above. Managed community and sponsorship relations in multiple communities including Kelowna, Cloverdale, Langley, and Whistler. Established the brand and created marketing and sales strategy for Gibbons Wedding & Events.Assisted with Operations, Event Planning, and Logistics for Gibbons Festivals & Events Co. and for Gibbons Wedding & Events.

Clients include:- Gibbons Whistler - Great Okanagan Beer Festival, Clover Valley Beer Festival, Whistler Village Beer Festival - Canadian Wilderness Adventures- Gogglesoc- Kahuna Paddleboards- Whistler Dog Sitting- Calling Mountains Video Productions- Stinger Foils- Whistler Eventures- Vivir Surf Lodge

Managed Sales, Marketing, and Event Logistics for Women on Top: Geena Davis event

- Managed VIP hospitality and event logistics for high-profile clients including Red Bull, Labatt, Swatch, Clif Bar, Fox Racing, SRAM, and athlete friends and family, ensuring an exceptional event experience.• Coordinated sponsorship activations and deliverables, aligning client objectives with event goals to maximize brand visibility and engagement.• Facilitated seamless communication between sponsors and event teams, ensuring the execution of exclusive brand activations, VIP experiences, and hospitality areas.• Provided personalized VIP services for athletes' families and sponsors, enhancing relationships and fostering long-term partnerships.• Managed event logistics, including access control, seating arrangements, and hospitality services, ensuring flawless execution for sponsors and VIPs.• Delivered post-event reports to sponsors, highlighting engagement, ROI, and key outcomes of their involvement in Crankworx Whistler.

- Managed key sponsor relationships and brand activations for high-profile events, including Swatch ART & Soul, Olympus 72 Hour Filmmaker Showdown, Olympus Pro Photographer Showdown, Multiplicity presented by Clif Bar, The End Party presented by Monster Energy, Twisted Tea Slush Cup, and Monster Energy Boarderstyle World Championships.• Coordinated and executed sponsorship activations, ensuring brand visibility and engagement aligned with sponsor objectives across diverse event platforms.• Oversaw the planning and execution of sponsor deliverables, including event signage, product placement, and interactive on-site experiences, ensuring optimal integration with the festival’s brand.• Worked closely with sponsors such as Swatch, Monster Energy, Clif Bar, and Olympus to ensure high-quality event experiences that resonated with festival attendees and maximized ROI for partners.• Facilitated seamless communication between sponsors and the festival team, ensuring smooth activation logistics and timely execution of all sponsorship elements.• Provided detailed post-event reports to sponsors, showcasing the success of activations and outlining the overall impact on brand exposure and audience engagement.

- Create and engage with local key events, scenes, and marketing opportunities to further grow the Canadian Wilderness Adventures brand. - Identify and selectively support cross-marketing strategies that align with the Canadian Wilderness Adventures Brand. - Hire and direct 8 sales team members and initiate goal setting, ensure consistent training, and increase motivation. - Consistently exceed monthly sales targets by organically growing our reach online and offline, through relationships with key influencers- Increase online sales by 25% by directing the redesign of the website and booking engine- Adapt to the changing social media landscapes and new algorithms by regularly developing and enhancing online presence with creative strategies- Design unique experiences, tailored around the "Canadian" experience, for a variety of groups- Design and manage the retail sector of Canadian Wilderness Adventures

- Spearhead innovative marketing ideas that connect Rockin' River Music Festival to our target audience. - Establish mutual beneficial partnerships with other brands, organizations, and networks- Write Press Releases - Manage all Social Media channels- Source, hire and direct the Rockin' River Street Team in order to connect with the target market throughout BC and Alberta.- Design graphics for Social Media and E-Newsletters that captures followers attention and thus increases engagement. - Execute on-site sponsor activations for brands such as Budweiser, Smirnoff, Pepsi, and lower mainland based radio stations- Manage all assets including artists assets and Rockin' River assets - Source and direct all photographers and videographers

- Pioneered the brand campaign for the Whistler Film Festival + Summit- Directed marketing communications for all programs (advertising, collateral and promotions) and other projects as required, and maintained plans and budget- Coordinated media buys with local and regional publications as required- Spearheaded the production coordination of the festival program guides including content collection, copy writing, editing, proofing and working with the festival team and designer. - Maintained and updated website content including content and layout as well as technical requirements- Maintained social media campaign through dedicated channels- Coordinated and distributed media releases & PSAs on schedule as required

- Established and maintained relationships with front line staff in Whistler, Squamish and Vancouver- Planned and executed events that are reflective of the CWA brand- Initiated various advertising & marketing opportunities and managed such opportunities.- Collaborated in re-branding of the website. - Developed content for marketing materials (brochures, web site listings, blogs)- Handled all social media sites

- Drove & implemented creative marketing strategies and programs. - Created new and innovative marketing ideas that connected the Celebrate brand to the Whistler community and event planners in Vancouver. - Managed and engaged target audiences through social media channels- Developed content for blogs, website and listings- Contributed to the re-branding of the website and consumer experience- Measured the impact of social media and economic trends and adjusted the marketing strategy accordingly

- Designed tailor-made marketing plans for the University of Victoria - Contributed to the integration of Red Bull into the daily life of students- Increased the visibility of the Red Bull brand through dynamic events that embodies the personality traits of Red Bull. - Directed photographers for each Red Bull activation on campus- Established and maintained relationships with key stakeholder, including but not limited to specific clubs and opinion leaders on campus- Kept my finger on the pulse of all event on campus and in Victoria- Identified trends and new opportunities in the Victoria market- Compiled and relayed information regarding the Victoria business environment to Vancouver head office

- Worked remotely managing all marketing activities on the University of Victoria Campus. - Increased enrolment in Prep 101 review sessions by 100% in the first term.- Hired and directed all promotional assistants- Created and implemented marketing and distribution schedules- Organized and spearheaded review sessions- Mediated communication between head office, students, and instructors on a daily basis- Established and maintained the Prep 101 identity on the University of Victoria Campus- Balanced and maintained budgets for Prep 101