Brittini Smith Email & Phone Number

San Francisco, California, Us

• Strategized demand generation campaigns and lead nurturing to help identify and engage key prospects• Administered Pardot, providing strategic input for optimal tool performance and supporting Salesforce administration.• Managed the technical aspects of key marketing systems, including Pardot, Salesforce, Sendoso, GoToWebinar, and Asana, to efficiently handle leads.• Managed the creation and optimization of email, landing pages and digital ads• Established, structured, and developed the marketing database, facilitating the creation of an email marketing and lead nurture strategy for the team.• Built reporting solutions to effectively communicate sales and marketing performance to upper management, delivering monthly, quarterly, and annual reports.• Collected, reported, and analyzed all marketing team metrics/KPIs related to campaigns, events, website, nurturing, and advertising.• Created and managed a lead lifecycle and scoring engagement strategy, enhancing lead generation and conversion rates.• Identified marketing inefficiencies and provided optimization solutions for seamless implementation within the team.• Implemented lead-scoring and conversion funnel tracking

Helping business’ strategize, optimize and market better.

Portland, Oregon, Us

• Successfully managed end-to-end processes for email campaigns, including creation, proofing, testing, sending, monitoring, and reporting for both the Portland Trail Blazers and Rose Quarter.• Collaborated closely with Sales and Service Departments to develop and execute sales and retention campaigns, while tracking leads within the Microsoft Dynamics 365 system.• Lead database hygiene cleanup efforts to enhance data quality and accuracy.• Orchestrated complex targeting and personalization strategies, utilizing data-driven insights to implement advanced segmentation and content/messaging decisions.• Created and executed trigger-based email campaigns throughout the customer lifecycle, driving sales, lead generation, and member retention.• Collaborated with the Digital Marketing team on paid social media and event campaigns, ensuring consistent messaging and audience targeting across all digital platforms.• Managed the creation and optimization of email, landing page, and marketing activity program templates in Marketo, Zoom, Splash, Knak, StellarAlgo, and other marketing tools.• Conducted ad hoc data pulls and smart list creation to support marketing initiatives.• Collaborated with cross-functional teams in planning, implementing, and evaluating customer surveys.• Built and maintained automated dashboards in Tableau, consolidating data from multiple sources for comprehensive insights.• Provided backup support to the Web Designer/Content Manager for website updates and other digital services as needed.

Portland, Oregon, Us

• Manage and support technical aspects of key marketing systems (LeanData, Marketo, Salesforce, Sendoso, Outreach.io, Drift) used to generate, distribute, and report on leads and/or engagement• Help build, implement, monitor, and improve Charter School Capital's email marketing, digital marketing, and Account-Based Marketing (ABM) strategy• Create and maintain metrics reports on marketing, campaign effectiveness, and business impact.• Maintain marketing database health and compliance with regulations, including GDPR

London, Greater London, Gb

• Create dynamic and engaging digital content to engage targeted audience• Develop and write content which aligns with candidate and consultant needs• Drive planning and logistics, assume project ownership of all Robert Walters San Francisco email campaigns, web content, and events• Lead venue selection process, including contract negotiation and execution• Work with Marketing team to drive content strategy for press releases and white papers• Supervising the hand off of leads to sales, ensuring the consulting team is armed with the enablement materials they need to follow up quickly and effectively• Create strategic content plans that align with channel strategy and support Marketing objectives• Identify and implement innovative strategies for content reuse across the organization• Develop and continuously interpret metrics that assess the efficacy of content• Develop social media channel strategies • Align online community goals and objectives with the overarching business goals of the organization• Develop strategies for engaging online followers in two-way communication

Nashua, New Hampshire, Us

Event Management• Drive planning and logistics, and assume project ownership of Microdesk’s events, webinars, and industry-related events• Unifying key stakeholders on event strategy and defining success criteria upfront• Rallying cross-functional resources across the company to contribute to the team effort• Lead venue selection process, including contract negotiation and execution• Developing and executing integrated plan for attendance at each event which includes internal kickoff, booth and overall onsite experience, pre- and post-event campaigns, staffing, on-site logistics, and internal alignment on goals• Work with Marketing team to drive content strategy for event – pulling in key stakeholders to recruit speakers and develop presentations – to ensure we deliver the education and inspiration that attendees expect• Socializing event candidates with key stakeholders across the company to ensure buy-in• Supervising the hand off of leads to sales, ensuring the sales team is armed with the enablement materials they need to follow up quickly and effectively• Manage all sponsorships, including researching opportunities and leading contract negotiations with the assistance of the Director of Marketing• Provided monthly ROI reports on all events, webinars, and industry attended activities Social Media / Community Engagement Strategy• Create strategic content plans that align with channel strategy and support Marketing objectives• Write and edit content promotions for publishing on social channels• Identify and implement innovative strategies for content reuse across the organization• Develop and continuously interpret metrics that assess the efficacy of content• Develop social media channel strategies in collaboration with Director of Marketing and Content Manager• Align online community goals and objectives with the overarching business goals of the organization• Develop strategies for engaging online followers in two-way communication

Bachelor Of Arts (B.A.), French, Business Studies

Adobe Photoshop & Premiere

French Studies