Brittini Smith Email & Phone Number

San Francisco, California, US

• Strategized demand generation campaigns and lead nurturing to help identify and engage key prospects
• Administered Pardot, providing strategic input for optimal tool performance and supporting Salesforce administration.
• Managed the technical aspects of key marketing systems, including Pardot, Salesforce, Sendoso, GoToWebinar, and Asana, to efficiently handle leads.
• Managed the creation and optimization of email, landing pages and digital ads
• Established, structured, and developed the marketing database, facilitating the creation of an email marketing and lead nurture strategy for the team.
• Built reporting solutions to effectively communicate sales and marketing performance to upper management, delivering monthly, quarterly, and annual reports.

Helping business’ strategize, optimize and market better.

Portland, Oregon, US

• Successfully managed end-to-end processes for email campaigns, including creation, proofing, testing, sending, monitoring, and reporting for both the Portland Trail Blazers and Rose Quarter.
• Collaborated closely with Sales and Service Departments to develop and execute sales and retention campaigns, while tracking leads within the Microsoft Dynamics 365 system.
• Lead database hygiene cleanup efforts to enhance data quality and accuracy.
• Orchestrated complex targeting and personalization strategies, utilizing data-driven insights to implement advanced segmentation and content/messaging decisions.
• Created and executed trigger-based email campaigns throughout the customer lifecycle, driving sales, lead generation, and member retention.
• Collaborated with the Digital Marketing team on paid social media and event campaigns, ensuring consistent messaging and audience targeting across all digital platforms.

Portland, Oregon, US

• Manage and support technical aspects of key marketing systems (LeanData, Marketo, Salesforce, Sendoso, Outreach.io, Drift) used to generate, distribute, and report on leads and/or engagement
• Help build, implement, monitor, and improve Charter School Capital's email marketing, digital marketing, and Account-Based Marketing (ABM) strategy
• Create and maintain metrics reports on marketing, campaign effectiveness, and business impact.
• Maintain marketing database health and compliance with regulations, including GDPR

London, Greater London, GB

• Create dynamic and engaging digital content to engage targeted audience
• Develop and write content which aligns with candidate and consultant needs
• Drive planning and logistics, assume project ownership of all Robert Walters San Francisco email campaigns, web content, and events
• Lead venue selection process, including contract negotiation and execution
• Work with Marketing team to drive content strategy for press releases and white papers
• Supervising the hand off of leads to sales, ensuring the consulting team is armed with the enablement materials they need to follow up quickly and effectively

Nashua, New Hampshire, US

• Event Management
• Drive planning and logistics, and assume project ownership of Microdesk’s events, webinars, and industry-related events
• Unifying key stakeholders on event strategy and defining success criteria upfront
• Rallying cross-functional resources across the company to contribute to the team effort
• Lead venue selection process, including contract negotiation and execution
• Developing and executing integrated plan for attendance at each event which includes internal kickoff, booth and overall onsite experience, pre- and post-event campaigns, staffing, on-site logistics, and internal.

Bachelor Of Arts (B.A.), French, Business Studies

Adobe Photoshop & Premiere

French Studies